China Surfboard Market

China Surfboard Market Overview:

The China surfboard market size is projected to exhibit a growth rate (CAGR) of 4.80% during ​2024-2032​. The market is experiencing rapid growth due to the increasing interest of young people in recreational activities, the emergence of surf schools, growing surf tourism, eco-friendly initiatives, and technological advancements.

China Surfboard Market Trends:

E-commerce Growth

The growth of e-commerce platforms in China is significantly boosting the surfboard market by making it easier for consumers to purchase wide variety of brands and models. Online shopping platforms like Alibaba and JD.com offer extensive catalogs of surfboards catering to different skill levels, preferences, and budgets. According to data published by the International Trade Administration, China’s e-commerce market is world's largest with over 710 million digital buyers and transactions, with projections indicating that by 2024, transactions could reach $3.56 trillion. In 2021, China’s e-commerce revenue hit $1.5 trillion, surpassing United States to become the leading market. Alibaba's Taobao and Tmall leads China's e-commerce market (50.8% market share), followed by JD.com (15.9%) and Pinduoduo (13.2%).  This convenience allows customers to compare products, read reviews, and make informed decisions from the comfort of their homes. In line with this, e-commerce platforms often provide detailed product descriptions, along with high quality images and customer service support, enhancing the overall shopping experience. The integration of social media and influencer marketing on these platforms also plays an important role in popularizing surfing culture and influencing purchasing behavior. Overall, e-commerce growth is making surfboards more accessible to a broader audience, contributing to the market’s expansion in China.

Rising Popularity of Surfing

Surfing is gaining significant popularity in China mainly among younger demographics and urban resident seeking new and exciting recreational activities. The sport offers an appealing blend of adventure, fitness, and lifestyle, attracting individuals looking for new ways to stay active. Coastal cities like Hainan, Shenzhen, and Xiamen are becoming hotspots for surfing due to their favorable conditions and accessible beaches. Surfing has seen a surge in popularity among young Chinese, with over 1.51 million searches for "surfing" and 520,000 for "Houhai" on the Xiaohongshu platform as of January 2021. Popular surfing destinations like Wanning, Zhangzhou, Sanya, and Huizhou have experienced significant growth in surfing-related consumption, with transaction values rising by up to 195.15% in the first half of 2022. Social media platforms play important role in this trend with influencers and celebrities showcasing surfing as a trendy and desirable activity. Surfing schools and clubs are emerging in these areas providing training and equipment making this sport more accessible to the beginners. The appeal of surfing as social activity and the means to connect with nature also resonate with younger population. This rising interest is driving demand for surfboards and related gear, contributing to the growth of the surfboard market in China.

China Surfboard Market News:

• In 2023, Ruiyang Boat and FREESUN have been named official partners of the General Administration of Sports of China (GASC) to boost water sports development. Ruiyang Boat will provide high-quality water equipment, while FREESUN will supply paddleboards. This partnership is expected to enhance the quality of water sports equipment and promote paddleboarding as a popular sport among university students in China.
• In 2024, China's Communist Party has invested heavily in surfing, with a budget of $3 million for the Paris 2024 cycle, up from $1 million for Tokyo 2020. The program has produced its first Olympic surfer, 14-year-old Yang Siqi, who qualified for Paris 2024 at the ISA World Surfing Games. Yang will be the youngest Olympic surfer ever and the first Chinese surfer to compete in the Olympics since surfing's 2016 Olympic inclusion.
   

China Surfboard Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2024-2032​. Our report has categorized the market based on product type, material type, distribution channel, and application.

Product Type Insights:

• Shortboards
• Longboards
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes shortboards, longboards, and others.

Material Type Insights:

• Polyurethane
• Balsa Wood
• Others
   

A detailed breakup and analysis of the market based on the material type have also been provided in the report. This includes polyurethane, balsa wood, and others.

Distribution Channel Insights:

• Online
• Offline
   

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline.

Application Insights:

• Recreational
• Professional
   

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes recreational and professional.

Region Insights:

• North China
• East China
• South Central China
• Southwest China
• Northwest China
• Northeast China
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North China, East China, South Central China, Southwest China, Northwest China, and Northeast China.  

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

China Surfboard Market Report Coverage:

Key Questions Answered in This Report:

• How has the China surfboard market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the China surfboard market?
• What is the breakup of the China surfboard market on the basis of product type?
• What is the breakup of the China surfboard market on the basis of material type?
• What is the breakup of the China surfboard market on the basis of distribution channel?
• What is the breakup of the China surfboard market on the basis of application?
• What are the various stages in the value chain of the China surfboard market? 
• What are the key driving factors and challenges in the China surfboard?
• What is the structure of the China surfboard market and who are the key players?
• What is the degree of competition in the China surfboard market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the China surfboard market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the China surfboard market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the China surfboard industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.