The global clickstream analytics market size reached US$ 1.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3.5 Billion by 2028, exhibiting a growth rate (CAGR) of 16% during 2023-2028.
Clickstream analytics refers to the process of collecting, analyzing and providing visualized results of aggregated user activity over the web. The data, consisting of dates, time stamps, information protocol (IP) addresses, user identification and uniform resource locators (URL), is captured in semi-structured log files of the website. Clickstream analytics includes traffic and e-commerce analytics. Traffic analytics operates at the server level and tracks the number of pages accessed by the user, time taken for each page to load, frequency of hitting the browser's back or stop button and the amount of data transmitted. E-commerce analytics determines the effectiveness of the site as a channel-to-market platform. It monitors the pages, items added to the shopping and purchased, participation in loyalty programs and the preferred method of payment of the user. Clickstream analytics aid in identifying customer trends, website and application optimization, traffic analysis, increasing conversion and understanding user behavior.
Clickstream Analytics Market Trends:
Rapid digitization of industries, such as banking, financial services and insurance (BFSI), retail, transportation and logistics and healthcare. Moreover, the widespread adoption of web analytics solutions for tracking consumer requirements is providing a thrust to the market growth. Various small, medium and large-scale organizations utilize clickstream analytics to enable retailers and marketers to analyze customer interactions with their brands and products and utilizing the insights to optimize their processes. Additionally, various technological advancements, such as the integration of cloud computing, artificial intelligence (AI) and the Internet of Things (IoT), for multichannel and predictive marketing, are acting as other growth-inducing factors. These technologies facilitate capturing enterprise resource planning (ERP) and customer relationship management (CRM) data, web media, geolocation and tracking email and marketing campaigns. Other factors, including extensive developments in the information technology (IT) infrastructure, along with the widespread adoption of smart devices, are anticipated to drive the market toward growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global clickstream analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment mode, application and industry vertical.
Breakup by Component:
Breakup by Deployment Mode:
Breakup by Application:
Click Path Optimization
Basket Analysis and Personalization
Breakup by Industry Vertical:
IT and Telecommunications
Travel and Hospitality
Retail and E-commerce
Media and Entertainment
Transportation and Logistics
Breakup by Region:
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Connexity (Symphony Technology Group), DISQO Inc., Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc. and Talend.
Base Year of the Analysis
Component, Deployment Mode, Application, Industry Vertical, Region
Asia Pacific, Europe, North America, Latin America, Middle East and Africa
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Adobe Inc., Connexity (Symphony Technology Group), DISQO Inc., Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc. and Talend
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Key Questions Answered in This Report
The global clickstream analytics market was valued at US$ 1.4 Billion in 2022.
We expect the global clickstream analytics market to exhibit a CAGR of 16% during 2023-2028.
The sudden outbreak of the COVID-19 pandemic has led to the escalating demand for clickstream analytics for identifying customer trends, website and application optimization, traffic analysis, increasing conversion, and understanding user behavior.
The rising integration of cloud computing, AI, and the IoT for multichannel and predictive marketing as well as capturing Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) data, web media, geolocation, etc., is primarily driving the global clickstream analytics market.
Based on the component, the global clickstream analytics market has been divided into software and services, where software currently exhibits a clear dominance in the market.
Based on the deployment mode, the global clickstream analytics market can be categorized into on-premises and cloud-based. Currently, on-premises account for the majority of the total market share.
Based on the application, the global clickstream analytics market has been segregated into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others. Among these, click path optimization currently holds the largest market share.
Based on the industry vertical, the global clickstream analytics market can be bifurcated into BFSI, IT and telecommunications, travel and hospitality, retail and e-commerce, government, media and entertainment, transportation and logistics, and others. Currently, the retail and e-commerce industry exhibits a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global clickstream analytics market include Adobe Inc., Connexity (Symphony Technology Group), DISQO Inc., Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc., and Talend.
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