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Clickstream Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global clickstream analytics market reached a value of US$ XX Million in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of XX% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Clickstream analytics refers to the process of collecting, analyzing and providing visualized results of aggregated user activity over the web. The data, consisting of dates, time stamps, information protocol (IP) addresses, user identification and uniform resource locators (URL), is captured in semi-structured log files of the website. Clickstream analytics includes traffic and e-commerce analytics. Traffic analytics operates at the server level and tracks the number of pages accessed by the user, time taken for each page to load, frequency of hitting the browser's back or stop button and the amount of data transmitted. E-commerce analytics determines the effectiveness of the site as a channel-to-market platform. It monitors the pages, items added to the shopping and purchased, participation in loyalty programs and the preferred method of payment of the user. Clickstream analytics aid in identifying customer trends, website and application optimization, traffic analysis, increasing conversion and understanding user behavior.

Clickstream Analytics Market Trends:

Rapid digitization of industries, such as banking, financial services and insurance (BFSI), retail, transportation and logistics and healthcare. Moreover, the widespread adoption of web analytics solutions for tracking consumer requirements is providing a thrust to the market growth. Various small, medium and large-scale organizations utilize clickstream analytics to enable retailers and marketers to analyze customer interactions with their brands and products and utilizing the insights to optimize their processes. Additionally, various technological advancements, such as the integration of cloud computing, artificial intelligence (AI) and the Internet of Things (IoT), for multichannel and predictive marketing, are acting as other growth-inducing factors. These technologies facilitate capturing enterprise resource planning (ERP) and customer relationship management (CRM) data, web media, geolocation and tracking email and marketing campaigns. Other factors, including extensive developments in the information technology (IT) infrastructure, along with the widespread adoption of smart devices, are anticipated to drive the market toward growth. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global clickstream analytics market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on component, deployment mode, application and industry vertical.

Breakup by Component:

  • Software
  • Services
     

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based
     

Breakup by Application:

  • Click Path Optimization
  • Website/Application Optimization
  • Customer Analysis
  • Basket Analysis and Personalization
  • Traffic Analysis
  • Others
     

Breakup by Industry Vertical:

  • BFSI
  • IT and Telecommunications
  • Travel and Hospitality
  • Retail and E-commerce
  • Government
  • Media and Entertainment
  • Transportation and Logistics
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adobe Inc., Connexity (Symphony Technology Group), DISQO Inc., Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc. and Talend.

Report Coverages:

Report Features Details
Base Year of the Analysis 2020
    Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Million
Segment Coverage Component, Deployment Mode, Application, Industry Vertical, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Adobe Inc., Connexity (Symphony Technology Group), DISQO Inc., Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc. and Talend.
Customization Scope 10% Free Customization
Report Price and Purchase Option                                     Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global clickstream analytics market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global clickstream analytics market?
  • What are the key regional markets?
  • What is the breakup of the market based on the component?
  • What is the breakup of the market based on the deployment mode?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the industry vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global clickstream analytics market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Clickstream Analytics Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Component
    6.1    Software
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Services
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Deployment Mode
    7.1    On-premises
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Cloud-based
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Application
    8.1    Click Path Optimization
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Website/Application Optimization
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Customer Analysis
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Basket Analysis and Personalization
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Traffic Analysis
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Others
        8.6.1 Market Trends
        8.6.2 Market Forecast
9    Market Breakup by Industry Vertical
    9.1    BFSI
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    IT and Telecommunications
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Travel and Hospitality
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Retail and E-commerce
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Government
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Media and Entertainment
        9.6.1 Market Trends
        9.6.2 Market Forecast
    9.7    Transportation and Logistics
        9.7.1 Market Trends
        9.7.2 Market Forecast
    9.8    Others
        9.8.1 Market Trends
        9.8.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Adobe Inc.
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
           15.3.1.3 Financials
           15.3.1.4 SWOT Analysis
        15.3.2    Connexity (Symphony Technology Group)
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
        15.3.3    DISQO Inc.
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
        15.3.4    Google LLC (Alphabet Inc.)
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
           15.3.4.3 SWOT Analysis
        15.3.5    Hewlett Packard Enterprise Development LP
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
           15.3.5.3 Financials
           15.3.5.4 SWOT Analysis
        15.3.6    International Business Machines Corporation
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
           15.3.6.3 Financials
           15.3.6.4 SWOT Analysis
        15.3.7    Microsoft Corporation
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
           15.3.7.3 Financials
           15.3.7.4 SWOT Analysis
        15.3.8    Oracle Corporation
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
           15.3.8.3 Financials
           15.3.8.4 SWOT Analysis
        15.3.9    SAP SE
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio
           15.3.9.3 Financials
           15.3.9.4 SWOT Analysis
        15.3.10    Splunk Inc.
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
           15.3.10.3 Financials
           15.3.10.4 SWOT Analysis
        15.3.11    Talend
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio
           15.3.11.3 Financials

List of Figures

Figure 1: Global: Clickstream Analytics Market: Major Drivers and Challenges
Figure 2: Global: Clickstream Analytics Market: Sales Value (in Million US$), 2015-2020
Figure 3: Global: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: Global: Clickstream Analytics Market: Breakup by Component (in %), 2020
Figure 5: Global: Clickstream Analytics Market: Breakup by Deployment Mode (in %), 2020
Figure 6: Global: Clickstream Analytics Market: Breakup by Application (in %), 2020
Figure 7: Global: Clickstream Analytics Market: Breakup by Industry Vertical (in %), 2020
Figure 8: Global: Clickstream Analytics Market: Breakup by Region (in %), 2020
Figure 9: Global: Clickstream Analytics (Software) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Clickstream Analytics (Software) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Clickstream Analytics (Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Clickstream Analytics (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Clickstream Analytics (On-premises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Clickstream Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Clickstream Analytics (Cloud-based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Clickstream Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Clickstream Analytics (Click Path Optimization) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Clickstream Analytics (Click Path Optimization) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Clickstream Analytics (Website/Application Optimization) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Clickstream Analytics (Website/Application Optimization) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Clickstream Analytics (Customer Analysis) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Clickstream Analytics (Customer Analysis) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Clickstream Analytics (Basket Analysis and Personalization) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: Clickstream Analytics (Basket Analysis and Personalization) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Global: Clickstream Analytics (Traffic Analysis) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Global: Clickstream Analytics (Traffic Analysis) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Global: Clickstream Analytics (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Global: Clickstream Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Global: Clickstream Analytics (BFSI) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Global: Clickstream Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Global: Clickstream Analytics (IT and Telecommunications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Global: Clickstream Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Global: Clickstream Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Global: Clickstream Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Global: Clickstream Analytics (Retail and E-commerce) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Global: Clickstream Analytics (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Global: Clickstream Analytics (Government) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Global: Clickstream Analytics (Government) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Global: Clickstream Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Global: Clickstream Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Global: Clickstream Analytics (Transportation and Logistics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Global: Clickstream Analytics (Transportation and Logistics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Global: Clickstream Analytics (Other Industry Verticals) Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Global: Clickstream Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: North America: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: North America: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: United States: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: United States: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Canada: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Canada: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Asia-Pacific: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Asia-Pacific: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: China: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: China: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Japan: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Japan: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: India: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: India: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: South Korea: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: South Korea: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Australia: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Australia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Indonesia: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Indonesia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Europe: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Europe: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Germany: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Germany: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: France: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: France: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: United Kingdom: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: United Kingdom: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Italy: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Italy: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Spain: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 78: Spain: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Russia: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: Russia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 82: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Latin America: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 84: Latin America: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Brazil: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 86: Brazil: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 87: Mexico: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 88: Mexico: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 89: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 90: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 91: Middle East and Africa: Clickstream Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 92: Middle East and Africa: Clickstream Analytics Market: Breakup by Country (in %), 2020
Figure 93: Middle East and Africa: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 94: Global: Clickstream Analytics Industry: SWOT Analysis
Figure 95: Global: Clickstream Analytics Industry: Value Chain Analysis
Figure 96: Global: Clickstream Analytics Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Clickstream Analytics Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Clickstream Analytics Market Forecast: Breakup by Component (in Million US$), 2021-2026
Table 3: Global: Clickstream Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2021-2026
Table 4: Global: Clickstream Analytics Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 5: Global: Clickstream Analytics Market Forecast: Breakup by Industry Vertical (in Million US$), 2021-2026
Table 6: Global: Clickstream Analytics Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: Clickstream Analytics Market: Competitive Structure
Table 8: Global: Clickstream Analytics Market: Key Players

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