Coating Additives Market

Global Coating Additives Market:

The global coating additives market size reached US$ 10.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 14.7 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. The rising focus on innovation and sustainability, along with the escalating demand for eco-friendly and high-performance coating additives across the construction, automotive, and industrial sectors, is primarily driving the market growth.

Global Coating Additives Market Analysis:

• Major Market Drivers: The market is experiencing steady growth, owing to the escalating demand for high-performance and sustainable coatings. Moreover, novel advancements in eco-friendly formulations are also acting as significant growth-inducing factors.
• Key Market Trends: One of the primary trends in the market includes the development of novel product variants, including multifunctional coating additives, by producers. Apart from this, the rising investments by key players in R&D activities to expand their manufacturing capabilities are also bolstering the global market.
• Geographical Trends: Asia-Pacific is leading the market growth, fueled by the inflating levels of industrialization, the rising number of construction activities, and the expanding automotive industry, particularly in India and China, which are major consumers of coating additives.
• Competitive Landscape: Some of the coating additives market companies include Altana AG, Arkema S.A., Ashland Global, BASF SE, Clariant AG, Dow Inc., Eastman Chemical Company, Elementis plc, Evonik Industries AG, Huntsman Corporation, Momentive Performance Materials Inc., and Solvay S.A., among many others.
• Challenges and Opportunities: Some of the challenges hampering the global market include the elevating need for continuous innovation, stringent environmental regulations, and fluctuating raw material prices, which can impact production costs. However, smaller specialized companies and large multinational corporations are focusing on enhancing product portfolios and technological capabilities, which is anticipated to stimulate the market growth in the coming years.
   

Coating Additives Market Trends:

Increasing Sustainability Trends

The shifting preferences among consumers from low or high-volatility organic solvents to complete solvent-free coatings that have fewer emissions, on account of the elevating consumer environmental concerns, are among the key factors augmenting the market growth. Moreover, stringent Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) and Environmental Protection Agency (EPA) regulations regarding VOC and toxic content in solvent-based additives are leading to the commercialization of water-soluble alternatives with enhanced performance. In line with this, one of the regulatory bodies in Germany, which includes Technische Anleitung (TA) Luft, along with the Environmental Protection Act in the UK, provides guidelines for minimizing VOC content in paints and coatings. Moreover, smart and functional coatings for anti-microbial, self-healing, and self-cleaning surfaces are traction in several sectors, including construction, automotive, and consumer goods, thereby propelling the market growth. For example, in June 2023, Evonik announced the inclusion of a radically cross-linkable defoaming slip additive to their TEGO Rad line of custom-designed silicone acrylates. The innovative variant comprises a transparent liquid with low viscosity that significantly minimizes both static and dynamic surface tension in typical LED and UV-cured formulations. As such, companies, including Arkema S.A., Axalta Coating Systems, Jotun, and RPM International Inc., are now focusing on introducing eco-friendly coatings, such as water- and powder-based, to reduce their ecological footprints, which is anticipated to augment the coating additives market demand over the forecasted period.

Escalating Demand in Numerous Sectors

Coating additives are extensively utilized in several industries, including automotive and construction. In addition to this, they are widely adopted in industrial applications. Key manufacturers in the automotive industry use these additives to improve the appearance, durability, and longevity of vehicles, thereby positively influencing consumer satisfaction. For instance, BYK, one of the leading global suppliers of specialty chemicals, provides additive solutions, such as primers, cathodic electrodeposition, monolayer topcoats, clearcoat systems, basecoats, etc., for solvent-borne and aqueous coatings. In line with this, the company also provides suitable solutions to prevent foam and the associated defects. Similarly, BASF offers additives for automotive OEM and refinish coatings, thereby driving the coating additives market recent price. Furthermore, continuous advancements across the construction industry are fueling the need for these additives for both protective and decorative purposes, representing another growth-inducing factor. For example, CHT Germany GmbH introduced smart additives for architecture paints, coatings, printing inks, graphic arts, etc. Additionally, these additives are highly effective in adjusting desired product properties. As a result, the elevating residential constructions will continue to propel the market outlook in the coming years. For instance, according to the Ministry of Housing and Urban-Rural Development in China, the construction industry will maintain a 6% share of the country's GDP by 2025.

Regulatory Compliance

Government authorities are imposing strict regulations regarding hazardous air pollutants and VOC emissions, which, in turn, is shaping the formulation strategies of coating manufacturers. Moreover, it is encouraging industries to incline toward low-VOC and bio-based additives that minimize the environmental footprint of coatings. Besides this, the rising popularity of such sustainable solutions is also supported by increasing consumer awareness, thereby encouraging companies to adopt greener practices. For instance, compliance with environmental and safety regulations, such as the Environmental Protection Agency (EPA), the Occupational Safety and Health Administration (OSHA), and the California Air Resource Board (CARB), is necessary for producers to limit the harmful effects of these compounds on human health, thereby bolstering the coating additives market outlook. Besides this, it is a challenge for various manufacturers to ensure the compliance of their complex product formulations in all relevant application regions and areas. Consequently, Evonik, one of the leading suppliers of specialty additives for the paints, coatings, and inks industry, launched a comprehensive e-learning module, COATINO, to convey a basic regulatory understanding.

Coating Additives Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on the type, function, formulation, and application. 

Breakup by Type:

• Acrylic
• Fluoropolymers
• Urethanes
• Metallic Additives
• Others
   

Acrylic accounts for the majority of the coating additives market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes acrylic, fluoropolymers, urethanes, metallic additives, and others. According to the report, acrylic coating additives represented the largest segment.

Acrylic additives represent the largest segment in the market, owing to their efficiency and versatility. These additives increase the performance of coatings by improving properties, such as color retention, gloss enhancement, overall durability, etc. In line with this, the escalating demand for acrylics can be attributed to their resistance to ultraviolet (UV) light, excellent weatherability, and ability to maintain clarity over time, thereby making them ideal for numerous applications, including architectural coatings, automotive paints, and industrial finishes. This, in turn, is stimulating the coating additives market revenue. Additionally, acrylic additives are compatible with several substrates and are easy to apply, which makes them a popular choice in the coatings industry. For instance, in December 2022, Engineered Polymer Solutions (EPS) launched EPS 2436, a new self-crosslinking acrylic dispersion that can be utilized as a binder for high-quality wood coatings.

Breakup by Function:

• Anti-foaming
• Wetting and Dispersion
• Rheology Modification
• Biocides
• Impact Modification
• Others
   

Rheology modification holds the largest share in the industry

The report has provided a detailed breakup and analysis of the market based on the function. This includes anti-foaming, wetting and dispersion, rheology modification, biocides, impact modification, and others. According to the report, rheology modification accounted for the largest segmentation.

According to the coating additives market overview, rheology modification additives are gaining extensive traction, as they are used to control the flow properties of coatings. Apart from this, the elevating adoption of acrylic rheology modifiers, on account of their ability to provide optimal balance between high and low shear viscosity, thereby allowing better leveling, enhanced film build, improved gloss, etc., represents another major growth-inducing factor. They can be adopted in numerous coating formulations to achieve the desired thickness, spreading, and sag resistance. For example, in May 2023, Elementis, one of the specialty chemical suppliers of rheology modifiers for coatings, paints, and industrial aqueous applications, announced the expansion of its 100% solid urethane rheology portfolio in the U.S. market with its latest addition of the RHEOLATE PHX 7025.

Breakup by Formulation:

• Water-borne Coating
• Solvent-borne Coating
• Solventless Coating
• Others
   

Water-borne coating represents the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the formulation. This includes water-borne coating, solvent-borne coating, solventless coating, and others. According to the report, water-borne coating accounted for the largest market segmentation. 

Water-borne coating additives are gaining traction, owing to the elevating consumer environmental concerns and stringent regulations by government bodies to limit the usage of volatile organic compounds (VOCs). In line with this, water-borne additives are adopted, as they have low flammability, minimized environmental impact, low toxicity, etc. Furthermore, water-borne coating additives find extensive applications, including automotive finishes, architectural coatings, and industrial coatings, which validate the coating additives market forecast. Furthermore, the shift toward more sustainable practices is acting as another significant growth-inducing factor. For instance, in February 2024, Covestro announced the development of water-borne high-performing resins for industrial coating applications, including cabinetry, wood furniture, and building products. 

Breakup by Application:

• Architectural
• Industrial
• Automotive
• Wood and Furniture
• Others
   

Architectural exhibits a clear dominance in the market 

The report has provided a detailed breakup and analysis of the market based on the application. This includes architectural, industrial, automotive, wood and furniture, and others. According to the report, architectural accounted for the largest market segmentation.

The architectural segment holds the predominant share in the coating additives market growth due to the extensive use of these additives in commercial, residential, and infrastructural projects. In line with this, coating additives enhanced the performance of paints and coatings, offering benefits, such as weather resistance, improved durability, and aesthetic appeal, thereby driving the market. Furthermore, the architectural application is essential in the formulation of coatings used for exterior and interior walls, floorings, roofing, etc., meeting the demand for functionality and decorative aesthetics. Apart from this, the introduction of eco-friendly architectural coatings, owing to regulations such as the National Volatile Organic Compound Emission Standards, is anticipated to propel the segment's growth over the forecasted period.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

According to the coating additives market statistics, the Asia Pacific represents the largest region, owing to the elevating levels of industrialization, the increasing number of construction activities, and the expanding automotive sector. Additionally, numerous initiatives by government bodies, including Housing for All, are also acting as another significant growth-inducing factor. They are focusing on minimizing VOC emissions in countries, such as China, under the 13th Five-Year Plan. Apart from this, the rising number of FMCG organizations in India will continue to elevate the demand for coating additives. Moreover, construction companies, including DLF Limited, Vinci SA, Bechtel Corporation, Larsen & Toubro Limited, and Balfour Beatty plc, in the Asia Pacific are stimulating the market growth, as they are extensively investing in R&D activities.

Competitive Landscape:

 At present, key players in the market are focusing on strategic initiatives to maintain their competitive edge and capitalize on emerging opportunities, which represent the coating additives market's recent opportunities. It includes research and development (R&D) efforts aimed at innovating new additive formulations that meet evolving customer demands for enhanced performance, sustainability, and regulatory compliance. Moreover, companies are investing in expanding their production capacities and geographic presence to cater to growing demand from emerging markets and diverse end-use industries. Besides this, strategic collaborations, partnerships, and acquisitions are also common strategies adopted by leading players to strengthen their market position, gain access to new technologies, and broaden their product portfolios. Furthermore, efforts toward product differentiation, marketing campaigns emphasizing unique selling propositions, and customer-centric approaches are being employed to enhance brand visibility and customer loyalty in the highly competitive coating additives market.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Altana AG
• Arkema S.A.
• Ashland Global
• BASF SE
• Clariant AG
• Dow Inc.
• Eastman Chemical Company
• Elementis plc
• Evonik Industries AG
• Huntsman Corporation
• Momentive Performance Materials Inc.
• Solvay S.A.
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Coating Additives Market Recent Developments:

• April 2024: Evonik Coating Additives launched two innovative defoamers, TEGO Foamex 11 and TEGO Foamex 16. These new additives are specifically designed to enhance the performance and sustainability of water-borne architectural coatings.
• March 2024: Syensqo, formerly part of Solvay Group, added a new solution called Rhodoline HBR to its portfolio of Rhodoline specialty coating additives. It is developed to enable the phase-out of fluorosurfactants in architectural paint formulations.
• February 2024: BASF Coatings signed a global partnership agreement with INEOS Automotive to focus on sustainable refinish solutions.

Coating Additives Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the coating additives market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global coating additives market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the coating additives industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.