According to the latest report by IMARC Group, titled " India Coconut Water Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the India coconut water market size reached INR 4984.0 Crore in 2022. Coconut water is the clear liquid that is found inside fresh, green coconuts. It is a popular beverage across India due to its refreshing taste and numerous health benefits. It is a natural electrolyte-rich drink that is low in calories and fat-free and contains several essential nutrients, such as potassium, magnesium, calcium, and sodium, as well as vitamins C and B-complex. It is also a good source of antioxidants that help protect the body from damage caused by harmful free radicals. It is known for its hydrating properties and is often used to rehydrate the body after exercise or other physical activity. It also aids digestion, boosts the immune system, and improves skin health.
India Coconut Water Market Trends:
The market in India is primarily driven by the growing health consciousness among the masses. Coupled with the rising awareness regarding the numerous health benefits provided by coconut water, there has been a considerable increase in its consumption among individuals. Due to the increasing demand for natural and healthy beverages that is free from artificial flavors and preservatives, is providing a boost to the market. Apart from this, the wide availability of coconut water via roadside vendors and supermarkets is creating a positive market outlook. In line with this, continual improvements in the e-commerce sector and the advent of home delivery models are also acting as growth-inducing factor. Along with this, numerous leading players are heavily investing in the launching of packaged coconut water that is formulated with unique flavors are gaining widespread prominence among the masses. Furthermore, the development of aggressive marketing strategies, celebrity endorsements, promotional campaigns and innovative packaging solutions are significantly supporting the demand across the country. On account of the aforementioned factors, the market is anticipated to reach a value of INR 9,372.7 Crore by 2028, exhibiting a CAGR of 11% during 2023-2028.
- On the basis of the type, the market has been categorized into sweetened and unsweetened.
- Based on the flavor, the market has been segmented into plain and flavored.
- On the basis of the form, the market has been bifurcated into coconut water and powder.
- On the basis of the packaging, the market has been segregated into cartons, bottles and others.
- Based on the distribution channel, the market has been classified into supermarkets and hypermarkets, convenience stores, online retail stores and others.
- On the basis of the region, the market has been divided into North India, West and Central India, South India and East India.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
|Base Year of the Analysis
||Type, Flavor, Form, Packaging, Distribution Channel, Region
||North India, West and Central India, East India, South India
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