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Colombia Gift Card Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The Colombia gift card market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 16% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

A gift card refers to a stored-value card that is used as an alternate source for money at a business store or particular retailer for making purchases. These cards are distributed as gift vouchers or gift certificates and are generally issued by a retailer or bank to promote businesses, attract new customers, increase brand awareness, improve sales, etc. Gift cards are widely adopted across diverse sectors, including fashion and apparel, consumer electronics, food and beverages, hospitality, etc.

In Colombia, the improving consumer living standards and hectic work schedules are driving the need for convenient, hassle-free, and easy gifting methods, including gift cards. Furthermore, the expanding retail sector in the country has led to the growing popularity of gift vouchers for providing unique & attractive product offerings. Additionally, the rising penetration of corporate gifting cultures, particularly during special occasions, such as birthdays, incentives, festivals, etc., is further augmenting the market for gift cards in Colombia. Apart from this, the emergence of e-commerce platforms along with the increasing adoption of smart devices is catalyzing the demand for digital variants, including e-gift cards. Moreover, digital gift cards are gaining traction as they can be remotely delivered via e-mails or mobile-based applications and provide easy gifting options, irrespective of the geographical and time-based limitations. In the coming years, the launch of customized gift cards offering enhanced features, such as scheduled delivery options and personalized gift preferences, will continue to drive the product demand in the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Colombia gift card market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on card type, business type, application and end user.

Breakup by Card Type:

  • Open Loop Gift Card
  • Closed Loop Gift Card
     

Breakup by Business Type:

  • Business to Business (B2B)
  • Business to Customer (B2C)
     

Breakup by Application:

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Hospitality
  • Kids Products
  • Others
     

Breakup by End User:

  • Retail
    • Festival Celebrations
    • Special Celebrations
    • Self-Use
    • Others
  • Corporate
    • Corporate Gift
    • Employee Prize
    • Incentive Program
       

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Amazon.com Inc, Arturo Calle SAS, Cencosud SA, Columbia Sportswear Company, Gift Card Colombia SAS, Gifting Owl (Experiences Live Pty Ltd.), H&M Hennes & Mauritz Colombia SAS and S.A.C.I.Falabella.

Key Questions Answered in This Report:

  • How has the Colombia gift card market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Colombia gift card market?
  • What is the breakup of the market based on the card type?
  • What is the breakup of the market based on the business type?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the end user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the Colombia gift card market and who are the key players?
  • What is the degree of competition in the industry?

1   Preface
2   Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Colombia Gift Card Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Card Type 
    6.1    Open Loop Gift Card
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Closed Loop Gift Card
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Business Type 
    7.1    Business to Business (B2B)
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Business to Consumer (B2C)
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Application
    8.1    Food & Beverage
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Health, Wellness & Beauty
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Apparel, Footwear & Accessories
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Books & Media Products
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Consumer Electronics
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Hospitality
        8.6.1 Market Trends
        8.6.2 Market Forecast
    8.7    Kids Products
        8.7.1 Market Trends
        8.7.2 Market Forecast
    8.8    Others
        8.8.1 Market Trends
        8.8.2 Market Forecast
9   Market Breakup by End User
    9.1    Retail
        9.1.1 Market Trends
        9.1.2 Festival Celebration
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
        9.1.3 Special Celebration
           9.1.3.1 Market Trends
           9.1.3.2 Market Forecast
        9.1.4 Self-Use
           9.1.4.1 Market Trends
           9.1.4.2 Market Forecast
        9.1.5 Others
           9.1.5.1 Market Trends
           9.1.5.2 Market Forecast
    9.2    Corporate
        9.2.1 Market Trends
        9.2.2 Corporate Gift
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 Employee Prize
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 Incentive Program
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis
14  Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Amazon.com Inc
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio 
           14.3.1.3 Financials
           14.3.1.4 SWOT Analysis
        14.3.2    Arturo Calle SAS
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio 
        14.3.3    Cencosud SA
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio 
           14.3.3.3 Financials
        14.3.4    Colombia Sportswear Company
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio 
           14.3.4.3 Financials
           14.3.4.4 SWOT Analysis
        14.3.5    Gift Card Colombia SAS 
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio 
        14.3.6    Gifting Owl (Experiences Live Pty Ltd.)
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio 
        14.3.7    H&M Hennes & Mauritz Colombia SAS
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    S.A.C.I.Falabella
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio

List of Figures

Figure 1: Colombia: Gift Card Market: Major Drivers and Challenges
Figure 2: Colombia: Gift Card Market: Sales Value (in Million US$), 2015-2020
Figure 3: Colombia: Gift Card Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: Colombia: Gift Card Market: Breakup by Card Type (in %), 2020
Figure 5: Colombia: Gift Card Market: Breakup by Business Type (in %), 2020
Figure 6: Colombia: Gift Card Market: Breakup by Application (in %), 2020
Figure 7: Colombia: Gift Card Market: Breakup by End User (in %), 2020
Figure 8: Colombia: Gift Card (Open Loop Gift Card) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Colombia: Gift Card (Open Loop Gift Card) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Colombia: Gift Card (Closed Loop Gift Card) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Colombia: Gift Card (Closed Loop Gift Card) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Colombia: Gift Card (Business to Business- B2B) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Colombia: Gift Card (Business to Business- B2B) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Colombia: Gift Card (Business to Consumer- B2C) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Colombia: Gift Card (Business to Consumer- B2C) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Colombia: Gift Card (Food & Beverage) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Colombia: Gift Card (Food & Beverage) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Colombia: Gift Card (Health, Wellness & Beauty) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Colombia: Gift Card (Health, Wellness & Beauty) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Colombia: Gift Card (Apparel, Footwear & Accessories) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Colombia: Gift Card (Apparel, Footwear & Accessories) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Colombia: Gift Card (Books & Media Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Colombia: Gift Card (Books & Media Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Colombia: Gift Card (Consumer Electronics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Colombia: Gift Card (Consumer Electronics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Colombia: Gift Card (Hospitality) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Colombia: Gift Card (Hospitality) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Colombia: Gift Card (Kids Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Colombia: Gift Card (Kids Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Colombia: Gift Card (Others Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Colombia: Gift Card (Others Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Colombia: Gift Card (Retail) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Colombia: Gift Card (Retail) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Colombia: Gift Card (Festival Celebrations) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Colombia: Gift Card (Festival Celebrations) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Colombia: Gift Card (Special Celebrations) Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Colombia: Gift Card (Special Celebrations) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Colombia: Gift Card (Self-Use) Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Colombia: Gift Card (Self-Use) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Colombia: Gift Card (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Colombia: Gift Card (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Colombia: Gift Card (Corporate) Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Colombia: Gift Card (Corporate) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Colombia: Gift Card (Corporate Gift) Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Colombia: Gift Card (Corporate Gift) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Colombia: Gift Card (Employee Prize) Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: Colombia: Gift Card (Employee Prize) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Colombia: Gift Card (Incentive Program) Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Colombia: Gift Card (Incentive Program) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Colombia: Gift card Industry: SWOT Analysis
Figure 51: Colombia: Gift card Industry: Value Chain Analysis
Figure 52: Colombia: Gift card Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Colombia: Gift Card Market: Key Industry Highlights, 2020 and 2026
Table 2: Colombia: Gift Card Market Forecast: Breakup by Card Type (in Million US$), 2021-2026
Table 3: Colombia: Gift Card Market Forecast: Breakup by Business Type (in Million US$), 2021-2026
Table 4: Colombia: Gift Card Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 5: Colombia: Gift Card Market Forecast: Breakup by End User (in Million US$), 2021-2026
Table 6: Colombia: Gift Card Market: Competitive Structure
Table 7: Colombia: Gift Card Market: Key Players

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