Colombia Gift Card Market Report by Card Type (Open Loop Gift Card, Closed Loop Gift Card), Business Type (Business to Business (B2B), Business to Consumer (B2C)), Application (Food & Beverage, Health, Wellness & Beauty, Apparel, Footwear & Accessories, Books & Media Products, Consumer Electronics, Hospitality, Kids Products, and Others), End User (Retail, Corporate) 2024-2032

Colombia Gift Card Market Report by Card Type (Open Loop Gift Card, Closed Loop Gift Card), Business Type (Business to Business (B2B), Business to Consumer (B2C)), Application (Food & Beverage, Health, Wellness & Beauty, Apparel, Footwear & Accessories, Books & Media Products, Consumer Electronics, Hospitality, Kids Products, and Others), End User (Retail, Corporate) 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A3852
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Market Overview:

The Colombia gift card market size reached US$ 990.7 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,007.7 Million by 2032, exhibiting a growth rate (CAGR) of 13% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 990.7 Million
Market Forecast in 2032
US$ 3,007.7 Million
Market Growth Rate 2024-2032 13%


A gift card refers to a stored-value card that is used as an alternate source for money at a business store or particular retailer for making purchases. These cards are distributed as gift vouchers or gift certificates and are generally issued by a retailer or bank to promote businesses, attract new customers, increase brand awareness, improve sales, etc. Gift cards are widely adopted across diverse sectors, including fashion and apparel, consumer electronics, food and beverages, hospitality, etc.

In Colombia, the improving consumer living standards and hectic work schedules are driving the need for convenient, hassle-free, and easy gifting methods, including gift cards. Furthermore, the expanding retail sector in the country has led to the growing popularity of gift vouchers for providing unique & attractive product offerings. Additionally, the rising penetration of corporate gifting cultures, particularly during special occasions, such as birthdays, incentives, festivals, etc., is further augmenting the market for gift cards in Colombia. Apart from this, the emergence of e-commerce platforms along with the increasing adoption of smart devices is catalyzing the demand for digital variants, including e-gift cards. Moreover, digital gift cards are gaining traction as they can be remotely delivered via e-mails or mobile-based applications and provide easy gifting options, irrespective of the geographical and time-based limitations. In the coming years, the launch of customized gift cards offering enhanced features, such as scheduled delivery options and personalized gift preferences, will continue to drive the product demand in the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Colombia gift card market report, along with forecasts at the country level from 2024-2032. Our report has categorized the market based on card type, business type, application and end user.

Breakup by Card Type:

  • Open Loop Gift Card
  • Closed Loop Gift Card
     

Breakup by Business Type:

  • Business to Business (B2B)
  • Business to Customer (B2C)
     

Breakup by Application:

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Hospitality
  • Kids Products
  • Others
     

Breakup by End User:

  • Retail
    • Festival Celebrations
    • Special Celebrations
    • Self-Use
    • Others
  • Corporate
    • Corporate Gift
    • Employee Prize
    • Incentive Program
       

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Amazon.com Inc, Arturo Calle SAS, Cencosud SA, Colombia Sportswear Company, Gift Card Colombia SAS, Gifting Owl (Experiences Live Pty Ltd.), H&M Hennes & Mauritz Colombia SAS and S.A.C.I.Falabella.


Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Card Types Covered Open Loop Gift Card, Closed Loop Gift Card
Business Types Covered Business to Business (B2B), Business to Customer (B2C)
Applications Covered Food & Beverage, Health, Wellness & Beauty, Apparel, Footwear & Accessories, Books & Media Products, Consumer Electronics, Hospitality, Kids Products,Others
End Users Covered Retail: Festival Celebrations, Special Celebrations
Self-Use,Others
Corporate: Corporate Gift ,Employee Prize ,Incentive Program
Companies Covered Amazon.com Inc, Arturo Calle SAS, Cencosud SA, Colombia Sportswear Company, Gift Card Colombia SAS, Gifting Owl (Experiences Live Pty Ltd.), H&M Hennes & Mauritz Colombia SAS and S.A.C.I.Falabella
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The Colombia gift card market was valued at US$ 990.7 Million in 2023.

We expect the Colombia gift card market to exhibit a CAGR of 13% during 2024-2032.

The emerging trend of corporate gifting, especially during special occasions, including birthdays, incentives, festivals, etc., is primarily driving the Colombia gift card market.

The sudden outbreak of the COVID-19 pandemic had led to the growing demand for digital product variants, such as e-gift cards, that can be remotely delivered via e-mails or mobile-based applications, thereby negatively impacting the Colombia market for gift card.

Based on the card type, the Colombia gift card market can be categorized into open loop gift card and closed loop gift card. Currently, open loop gift card accounts for the majority of the total market share.

Based on the business type, the Colombia gift card market has been segregated into Business to Business (B2B) and Business to Customer (B2C), where Business to Business (B2B) currently exhibits a clear dominance in the market.

Based on the end user, the Colombia gift card market can be bifurcated into retail and corporate. Currently, retail holds the largest market share.

Some of the major players in the Colombia gift card market include Amazon.com Inc, Arturo Calle SAS, Cencosud SA, Colombia Sportswear Company, Gift Card Colombia SAS, Gifting Owl (Experiences Live Pty Ltd.), H&M Hennes & Mauritz Colombia SAS, and S.A.C.I.Falabella.

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Colombia Gift Card Market Report by Card Type (Open Loop Gift Card, Closed Loop Gift Card), Business Type (Business to Business (B2B), Business to Consumer (B2C)), Application (Food & Beverage, Health, Wellness & Beauty, Apparel, Footwear & Accessories, Books & Media Products, Consumer Electronics, Hospitality, Kids Products, and Others), End User (Retail, Corporate) 2024-2032
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