Top Players in the Cosmetics Market

Top Players in the Cosmetics Market

The global cosmetics market size reached US$ 400.6 Billion in 2023. As per the analysis by the IMARC Group, the cosmetic industry is at the forefront of e-commerce innovation and reinvention by being better equipped to deal with evolving consumer values and expectations due to the coronavirus disease (COVID-19) outbreak. One such trend is the launch of moisturizing hand sanitizer, the formulation of which maintains adequate levels of disinfectant while incorporating moisturizing ingredients. In addition to this, consumers are becoming more aware of the therapeutic benefits of skincare, which, in turn, is creating a demand for collagen, vitamin C, and cannabidiol (CBD) infused skincare and cosmetic products. Moreover, leading companies are embracing all-inclusive styles and cosmetic lines that reflect diversity. These multicultural cosmetic products incorporate unique color ranges, which is acting as a major growth-inducing factor. Apart from this, the continuous desire for personalization and connection with brands has prompted manufacturers to introduce a new form of hyper-personalization by immersing artificial intelligence (AI), artificial reality (AR), and virtual reality (VR) into household brands. These tools, along with quizzes, three-dimensional (3D) printing, at-home devices, and DNA testing kits, enable them to gather data and provide a better-customized experience to consumers, which is further inflating the overall product sales. Besides this, subscription boxes are another prominent trend in the industry that involves sending subscribers a collection of products on a monthly or yearly basis. These boxes cater to the replenishment needs of the subscribers while adding a surprise element to the whole experience, which is supporting the market growth. Manufacturers are also increasingly incorporating natural and organic ingredients in the formulation, which is contributing to their escalating demand across the globe. This has further led to the emergence of a new product line that combines plant-based extract with sustainable packaging which is providing players a competitive edge in the market. Other developments in the cosmetics market include expanding men-targeted grooming products, increasing gender-neutral makeup lines, and adoption of the influencer marketing culture to promote their brands. Looking forward, the market to reach US$ 618.7 Billion by 2032, exhibiting a growth rate (CAGR) of 4.8% during 2024-2032.

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List of Top Cosmetics Companies and Brands in the World:

Avon Products Inc. (Natura & Co) 

Establishment: 1886 
Headquarter: London, United Kingdom 

Avon Products Inc., acquired by Natura & Co in 2019, primarily manufactures and sells beauty and related products, including cosmetics, skincare, fragrance, and personal care goods. It operates two business units, namely beauty and fashion & home, featuring some of the major brands, such as ANEW, Avon Color, Skin So Soft, and Mark. The company employs a unique direct-selling method, wherein the products are sold through catalogs, mall kiosks, spas, the internet, and J.C. Penny stores. It also has several commercial business units established worldwide, including Latin America, Europe, the Middle East, and Africa, North America, and the Asia Pacific.  

Amway Corp.

Establishment: 1959
Headquarter: Michigan, United States

Amway Corp., a subsidiary of Alticor Global Holdings Inc, is a multi-level marketing company that provides a variety of consumer and beauty products through independent business owners and distributors worldwide. Its product portfolio compromises vitamins, dietary supplements, home products, jewelry, cosmetics, fragrances, laundry products, disinfectant cleaners, oral hygiene goods, and weight management and sports nutrition products. Amway markets these products under Artistry, Nutrilite, iCook, Atmosphere, and Satique brand names. It also operates several subsidiaries under its umbrella, including Amway (Malaysia) Holdings Berhad, Amway Canada, Amway Australia, XS Energy LLC, and Amway Vietnam Co., Ltd amongst others. The company’s manufacturing facilities and business operations span across Asia, America, Africa, Europe, South Korea, China, and Australia.

Beiersdorf AG 

Establishment: 1882 
Headquarter: Hamburg, Germany 

Beiersdorf AG develops, manufactures, and retails personal care, disposable medical, and adhesive products. It is organized into two business segments, including consumer business and Tesa. NIVEA, Eucerin, and La Prairie are its most known global skincare and cosmetic brands that operate across different mass markets, dermo-cosmetics, and premium stores. Some of its other significant brands include Elastoplast, Labello, Tesa SE, and Coppertone.

Kao Corporation 

Establishment: 1887 
Headquarter: Tokyo, Japan  

Kao Corporation is a chemical and cosmetic company. It develops its consumer products in five business fields, including hygiene and living care, health and beauty care, life care, cosmetics, and chemical. The company markets its products under the Jergens, Biore Curel, John Frieda, Ban, and Guhl brands.  

L’Oréal SA 

Establishment: 1909 
Headquarter: Clichy, France 

L’Oréal is a personal care company that develops haircare, skincare, cosmetics, makeup, and hair care products. Its product offering involves nail polish, mascara, lipstick, foundation, face powder, concealer, and shampoo. The company owns a wide range of brands organized into four divisions, namely consumer products, L’Oréal Luxe, professional’s products, and active cosmetics. They include L’Oréal Paris, Maybelline New York, Garnier, Lakme, Yves Saint Laurent, Giorgio Armani, La Roche-Posay, and SkinCeuticals. Apart from this, the organization’s research-oriented operational model is spread across the globe with laboratories established in France, the United States, Japan, China, and India.  

Revlon Inc. 

Establishment: 1932 
Headquarter: New York, United States 

Revlon is a US-based multinational corporation that manufactures and sells beauty and personal care products. It offers color cosmetics, hair color, skincare, beauty tools, and fragrances through a diverse portfolio of brands. The company operates its business through the Revlon, Elizabeth Arden, Portfolio, and Fragrances segments. Amongst these, the Revlon segment offers color cosmetics, hair color, and beauty tolls under the Revlon, Revlon ColorSilk, and Revlon Professional brands. On the other hand, the Elizabeth Arden segment markets skincare products under the Elizabeth Arden Ceramide, Prevage, Eight Hour, SUPERSTART, Visible Difference, and Skin Illuminating brands. Some of its other prominent brands include ColorStay, Agge Defying, Almay, and Skinlight.

The Estée Lauder Companies Inc. 

Establishment: 1946 
Headquarter: New York, United States 

The Estee Lauder is a developer and marketer of skin care, makeup, fragrance, and hair care products that are distributed internationally through digital commerce and retail channels. Its diverse product portfolio includes moisturizers, serums, cleansers, toners, body care, exfoliators, acne and oil correctors, facial masks, and sun care products. Some of its owned and licensed brands include Estee Lauder, Clinique, Bobbi Brown, MAC, Tom Ford, Aramis, Aveda, Jo Malone London, Dr. Andrew Weil, DKNY, Kiton, and Too Faced. 

Unilever PLC 

Establishment: 1929 
Headquarter: London, United Kingdom  

Unilever Group is a consumer good company, which, along with its subsidiaries, operates in over 190 countries. The brand operates in three divisions, namely beauty and personal care, home care, and food and refreshments. Unilever operates through several brand names, including Knorr, Dove, Axe, Prudent, Hellmann’s, and Lipton.

Procter & Gamble (P&G) Company  

Establishment: 1837
Headquarter: Cincinnati, Ohio, United States  

Procter & Gamble is a US-based multinational corporation that is focused on the production and distribution of consumer-packaged goods. It specializes in a wide range of personal health, hygiene, grooming, beauty, and baby products. Under its beauty and personal care segments, P&G offers feminine, family care products, hair care, and grooming essentials through Gillette, Olay, Pantene, and Old Spice brands. The company also operates various other prominent brands under its umbrella, which include Always, Braun, Tide, Oral-B, Richardson-Vicks, and Head and Shoulders.  

Henkel AG & Co. KGaA

Establishment: 1876
Headquarter: Germany

Henkel AG & Co. KGaA is engaged in the production, marketing, sale, and distribution of chemical, adhesive technology solutions, home, and beauty care products. It primarily operates through the Adhesive Technologies and Beauty care segments, following a business-to-business (B2B) realm. Some of its products include reactive polyurethane and laminating adhesives, corrosion inhibitors and surface treatments, hair dye, soaps, skincare products, perfumes, detergents, dishwashing soaps, glass cleaners, wallpaper adhesives, and roofing products. Henkel markets these products under the brand names of Dial, Pril, Purex, Persil, Bref, Dynamo, Syoss, Loctite, Schwarzkopf, Technomelt, and Bonderite.

Oriflame Cosmetics AG

Establishment: 1967
Headquarter: Switzerland

Oriflame Cosmetics AG is a multinational company that manufactures and sells cosmetics, beauty, and personal care products. It also offers skincare, wellness, color cosmetics, fragrance, and other related accessories. The company’s wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through various independent Oriflame consultants. Apart from this, Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation.

Shiseido Company Limited

Establishment: 1872
Headquarter: Tokyo, Japan

Shiseido Company Limited is a Japan-based multinational cosmetic company that makes and markets makeup and skincare products for men and women. It also produces sun care items, toiletries, fragrances, and professional hair care products. The company encompasses various brands under its umbrella, including NARS, Laura Mercier, Dolce & Gabbana, Elixir, Issey Miyake, and Integrate. These products are sold worldwide through department stores, chains, general merchandise, online, and drug stores. Geographically, Shiseido operates in seven business segments, namely Japan, China, Asia Pacific, Americas, Europe, Travel Retail, and Professional. In addition to this, the organization conducts the frontier science business for medical drugs and cosmetic raw materials, as well as runs and supports SABFA, a professional hair makeup training school.

Skinfood Co. Ltd

Establishment: 1957
Headquarter: South Korea

Skinfood Co. Ltd. offers skincare, body, eye, and hair and makeup products made from natural ingredients. Their line of business also includes the manufacturing of cosmetics, perfumes, and other toiletries. Skinfood is one of the first cosmetic brands to root itself in food. Their food philosophy drives their product development to ensure that only the highest quality food ingredients are incorporated in the formulation to create healthy, skin-sensitive products.


About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the cosmetics market, which has enabled clients to set up and expand their businesses successfully.

Some of the company’s offerings include:

  • Market Research 
  • Plant setup 
  • Plant Expansion 
  • Marketing and sales
  • Procurement and Distribution 
  • Innovation and Product Development 

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