Top Players in the Cosmetics Market

The global cosmetics market was worth USD 419.8 Billion in 2024, is going through an era of high-speed innovation and change, characterized by changing consumer attitudes and technological innovation. A popular trend is the creation of multi-functional goods, like moisturizing hand sanitizers that find a balance between disinfection and skin moisturizing. Moreover, growing consumer knowledge of skincare's therapeutic properties are driving demand for products that are boosted with collagen, vitamin C, and cannabidiol (CBD).

The need for customization is leading manufacturers to incorporate cutting-edge technologies such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) into product design and marketing. These technologies, combined with at-home kits, quizzes, DNA testing kits, and three-dimensional (3D) printing, enable brands to provide highly personalized experiences.

Sustainability is increasingly becoming a defining characteristic, with companies adopting more and more natural, organic, and plant-based ingredients coupled with environmentally friendly packaging. In addition, men's grooming lines, unisex cosmetics, and influencer-based campaigns are all growing within the market. In the future, the global market for cosmetics is expected to reach USD 629.7 Billion by 2033, at a CAGR of 4.6% during the period 2025-2033.

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Top Companies Operating in the Global Cosmetics Industry:

The global cosmetics market has several major players including Amway Corp., Avon Products Inc. (Natura & Co), Beiersdorf AG, Henkel AG & Co. KGaA, Kao Corporation, L’Oréal SA, Oriflame Cosmetics AG, Revlon Inc., Shiseido Company Limited, Skinfood Co. Ltd, The Estée Lauder Companies Inc., The Procter & Gamble Company, Unilever PLC, etc.

1. Amway Corp.

Amway Corp., a subsidiary of Alticor Global Holdings Inc, is a multi-level marketing company that provides a variety of consumer and beauty products through independent business owners and distributors worldwide. Its product portfolio comprises vitamins, dietary supplements, home products, jewelry, cosmetics, fragrances, laundry products, disinfectant cleaners, oral hygiene goods, and weight management and sports nutrition products. Amway markets these products under Artistry, Nutrilite, iCook, Atmosphere, and Satique brand names. It also operates several subsidiaries under its umbrella, including Amway (Malaysia) Holdings Berhad, Amway Canada, Amway Australia, XS Energy LLC, and Amway Vietnam Co., Ltd amongst others. The company’s manufacturing facilities and business operations span across Asia, America, Africa, Europe, South Korea, China, and Australia.

2. Avon Products Inc. (Natura & Co)

Avon Products Inc., acquired by Natura & Co in 2019, primarily manufactures and sells beauty and related products, including cosmetics, skincare, fragrance, and personal care goods. It operates two business units, namely beauty and fashion & home, featuring some of the major brands, such as ANEW, Avon Color, Skin So Soft, and Mark. The company employs a unique direct-selling method, wherein the products are sold through catalogs, mall kiosks, spas, the internet, and J.C. Penny stores. It also has several commercial business units established worldwide, including Latin America, Europe, the Middle East, and Africa, North America, and the Asia Pacific.

3. Beiersdorf AG 

Beiersdorf AG is an international consumer goods manufacturer and retailer of personal care, disposable medical, and adhesive products. The company has two main segments: Consumer Business and Tesa. The major brands are NIVEA, Eucerin, and La Prairie, which cater to mass markets, dermo-cosmetics, and premium segments across the globe. The portfolio of the company also includes Elastoplast, Labello, Tesa SE, and Coppertone. With a strong emphasis on innovation and brand legacy, Beiersdorf has a strong presence in the worldwide skincare business, addressing various consumer needs in various market segments.

4. Henkel AG & Co. KGaA

Henkel AG & Co. KGaA is engaged in the production, marketing, sale, and distribution of chemical, adhesive technology solutions, home, and beauty care products. It primarily operates through the Adhesive Technologies and Beauty care segments, following a business-to-business (B2B) realm. Some of its products include reactive polyurethane and laminating adhesives, corrosion inhibitors and surface treatments, hair dye, soaps, skincare products, perfumes, detergents, dishwashing soaps, glass cleaners, wallpaper adhesives, and roofing products. Henkel markets these products under the brand names of Dial, Pril, Purex, Persil, Bref, Dynamo, Syoss, Loctite, Schwarzkopf, Technomelt, and Bonderite.

5. Kao Corporation

Kao Corporation is a global chemical and cosmetics corporation with products in five business fields: hygiene and living care, health and beauty care, life care, cosmetics, and chemicals. These brands consist of Jergens, Biore, Curel, John Frieda, Ban, and Guhl, and serve consumers in various markets around the world. Kao prioritizes innovation based on research, uniting functional performance with lifestyle, and has earned a reputation of quality and trust in its broad portfolio of personal care and household products.

6. L’Oréal SA

L’Oréal is a personal care company that develops haircare, skincare, cosmetics, makeup, and hair care products. Its product offering involves nail polish, mascara, lipstick, foundation, face powder, concealer, and shampoo. The company owns a wide range of brands organized into four divisions, namely consumer products, L’Oréal Luxe, professional products, and active cosmetics. They include L’Oréal Paris, Maybelline New York, Garnier, Yves Saint Laurent, Giorgio Armani, La Roche-Posay, and SkinCeuticals. Apart from this, the organization’s research-oriented operational model is spread across the globe with laboratories established in France, the United States, Japan, China, and India.

7. Oriflame Cosmetics AG

Oriflame Cosmetics AG is a multinational company that manufactures and sells cosmetics, beauty, and personal care products. It also offers skincare, wellness, color cosmetics, fragrance, and other related accessories. The company’s wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through various independent Oriflame consultants. Apart from this, Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation.

8. Revlon Inc.

Revlon is a US-based multinational corporation that manufactures and sells beauty and personal care products. It offers color cosmetics, hair color, skincare, beauty tools, and fragrances through a diverse portfolio of brands. The company operates its business through the Revlon, Elizabeth Arden, Portfolio, and Fragrances segments. Amongst these, the Revlon segment offers color cosmetics, hair color, and beauty tools under the Revlon, Revlon ColorSilk, and Revlon Professional brands. On the other hand, the Elizabeth Arden segment markets skincare products under the Elizabeth Arden Ceramide, Prevage, Eight Hour, SUPERSTART, Visible Difference, and Skin Illuminating brands. Some of its other prominent brands include ColorStay, Agge Defying, Almay, and Skinlight.

9. Shiseido Company Limited

Shiseido Company Limited is a Japan-based multinational cosmetic company that makes and markets makeup and skincare products for men and women. It also produces sun care items, toiletries, fragrances, and professional hair care products. The company encompasses various brands under its umbrella, including NARS, Laura Mercier, Dolce & Gabbana, Elixir, Issey Miyake, and Integrate. These products are sold worldwide through department stores, chains, general merchandise, online, and drug stores. Geographically, Shiseido operates in seven business segments, namely Japan, China, Asia Pacific, Americas, Europe, Travel Retail, and Professional. In addition to this, the organization conducts the frontier science business for medical drugs and cosmetic raw materials, as well as runs and supports SABFA, a professional hair makeup training school.

10. Skinfood Co. Ltd

Skinfood Co. Ltd. offers skincare, body, eye, and hair and makeup products made from natural ingredients. Their line of business also includes the manufacturing of cosmetics, perfumes, and other toiletries. Skinfood is one of the first cosmetic brands to root itself in food. Their food philosophy drives their product development to ensure that only the highest quality food ingredients are incorporated in the formulation to create healthy, skin-sensitive products.

11. The Estée Lauder Companies Inc.

The Estee Lauder is a developer and marketer of skin care, makeup, fragrance, and hair care products that are distributed internationally through digital commerce and retail channels. Its diverse product portfolio includes moisturizers, serums, cleansers, toners, body care, exfoliators, acne and oil correctors, facial masks, and sun care products. Some of its owned and licensed brands include Estee Lauder, Clinique, Bobbi Brown, MAC, Tom Ford, Aramis, Aveda, Jo Malone London, Dr. Andrew Weil, DKNY, Kiton, and Too Faced.

12. The Procter & Gamble Company

Procter & Gamble is a US-based multinational corporation that is focused on the production and distribution of consumer-packaged goods. It specializes in a wide range of personal health, hygiene, grooming, beauty, and baby products. Under its beauty and personal care segments, P&G offers feminine, family care products, hair care, and grooming essentials through Gillette, Olay, Pantene, and Old Spice brands. The company also operates various other prominent brands under its umbrella, which include Always, Braun, Tide, Oral-B, Richardson-Vicks, and Head and Shoulders.

13. Unilever PLC

Unilever Group is an international consumer goods company with operations in over 190 nations, across three main divisions: beauty and personal care, home care, and food and refreshment. Its household names are Knorr, Dove, Axe, Hellmann's, and Lipton, serving various consumer demands globally. Unilever operates on a sustainable growth model, brand-driven innovation, and extensive market presence. With its extensive portfolio of products and distribution network, it is a major player in the global consumer goods industry with a presence both in the developed as well as the emerging market bases.

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