Market Overview:
The global craft rum market grew at a CAGR of around 4% during 2015-2020. Craft rum is a type of an alcoholic beverage manufactured with specialized hands-on processes and customized flavors. White, gold, dark or aged, overproof, spiced and blackstrap rum are some of the commonly available craft rum. They are produced in specialized distilleries with patented or highly specific fermentation, distillation and packaging processes to control the quality, taste and experience of the alcohol. They are further processed with fermented molasses or freshly pressed sugar care juice and additional ingredients to achieve the desired flavor, color and alcohol percentage.
Significant growth in the food and beverages industry, along with an increase in the global consumption of alcoholic beverages, is one of the key factors creating a positive outlook for the market. Furthermore, the rising preference for authentic and personalized alcoholic beverages, including craft rum, among the millennial consumers, is providing a thrust to the market growth. In comparison to the commercially available rum, craft rum has a smoother taste, premium quality and authentic flavor. Additionally, the launch of craft rum in innovative flavors infused with exotic tropical extracts is acting as another growth-inducing factor. In line with this, hotels, cafes and restaurants are experimenting with dishes using craft rum to offer unique menus to the customers. Product manufacturers are also emphasizing on using natural and organic ingredients that are free from harmful fertilizers, pesticides and inorganic chemicals. Other factors, including the advent of micro-distilleries that emphasize on sustainable sourcing and alcohol manufacturing practices, along with the proliferation of the online retail channels, are anticipated to drive the market further. Looking forward, IMARC Group expects the global craft rum market to exhibit moderate growth during the next five years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global craft rum market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, age and distribution channel.
Breakup by Age:
- Under 10 Years
- 10 to 15 Years
- Above 15 Years
Breakup by Distribution Channel:
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Bacardi Limited, Belize Spirits Marketing Inc., Charles Merser & Co., Diageo PLC, Domaines Ellam and Arizona Craft Beverage, Drum and Black Rum Company Limited, Maine Craft Distilling LLC, Rockstar Spirits Limited, Suntory Holdings Limited (Kotobuki Realty Co. Ltd.), and Wicked Dolphin Distillery.
Key Questions Answered in This Report:
- How has the global craft rum market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global craft rum market?
- What are the key regional markets?
- What is the breakup of the market based on the age?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global craft rum market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Craft Rum Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Age
6.1 Under 10 Years
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 10 to 15 Years
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Above 15 Years
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 On-trade
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Off-trade
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Region
8.1 North America
8.1.1 United States
8.1.1.1 Market Trends
8.1.1.2 Market Forecast
8.1.2 Canada
8.1.2.1 Market Trends
8.1.2.2 Market Forecast
8.2 Asia-Pacific
8.2.1 China
8.2.1.1 Market Trends
8.2.1.2 Market Forecast
8.2.2 Japan
8.2.2.1 Market Trends
8.2.2.2 Market Forecast
8.2.3 India
8.2.3.1 Market Trends
8.2.3.2 Market Forecast
8.2.4 South Korea
8.2.4.1 Market Trends
8.2.4.2 Market Forecast
8.2.5 Australia
8.2.5.1 Market Trends
8.2.5.2 Market Forecast
8.2.6 Indonesia
8.2.6.1 Market Trends
8.2.6.2 Market Forecast
8.2.7 Others
8.2.7.1 Market Trends
8.2.7.2 Market Forecast
8.3 Europe
8.3.1 Germany
8.3.1.1 Market Trends
8.3.1.2 Market Forecast
8.3.2 France
8.3.2.1 Market Trends
8.3.2.2 Market Forecast
8.3.3 United Kingdom
8.3.3.1 Market Trends
8.3.3.2 Market Forecast
8.3.4 Italy
8.3.4.1 Market Trends
8.3.4.2 Market Forecast
8.3.5 Spain
8.3.5.1 Market Trends
8.3.5.2 Market Forecast
8.3.6 Russia
8.3.6.1 Market Trends
8.3.6.2 Market Forecast
8.3.7 Others
8.3.7.1 Market Trends
8.3.7.2 Market Forecast
8.4 Latin America
8.4.1 Brazil
8.4.1.1 Market Trends
8.4.1.2 Market Forecast
8.4.2 Mexico
8.4.2.1 Market Trends
8.4.2.2 Market Forecast
8.4.3 Others
8.4.3.1 Market Trends
8.4.3.2 Market Forecast
8.5 Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Breakup by Country
8.5.3 Market Forecast
9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats
10 Value Chain Analysis
11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Bacardi Limited
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.1.3 Financials
13.3.2 Belize Spirits Marketing, Inc.
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3 Charles Merser & Co.
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.4 Diageo PLC
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.4.3 Financials
13.3.4.4 SWOT Analysis
13.3.5 Domaines Ellam and Arizona Craft Beverage
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.6 Drum and Black Rum Company Limited
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.7 Maine Craft Distilling LLC
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8 Rockstar Spirits Limited
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.9 Suntory Holdings Limited (Kotobuki Realty Co. Ltd.)
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.9.3 Financials
13.3.10 Wicked Dolphin Rum
13.3.10.1 Company Overview
13.3.10.2 Product Portfolio
List of Figures
Figure 1: Global: Craft Rum Market: Major Drivers and Challenges
Figure 2: Global: Craft Rum Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Craft Rum Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Craft Rum Market: Breakup by Age (in %), 2020
Figure 5: Global: Craft Rum Market: Breakup by Distribution Channel (in %), 2020
Figure 6: Global: Craft Rum Market: Breakup by Region (in %), 2020
Figure 7: Global: Craft Rum (Under 10 Years) Market: Sales Value (in Million US$), 2015 & 2020
Figure 8: Global: Craft Rum (Under 10 Years) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 9: Global: Craft Rum (10 to 15 Years) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Craft Rum (10 to 15 Years) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Craft Rum (Above 15 Years) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Craft Rum (Above 15 Years) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Craft Rum (On-trade) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Craft Rum (On-trade) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Craft Rum (Off-trade) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Craft Rum (Off-trade) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: North America: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: North America: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: United States: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: United States: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Canada: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Canada: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Asia-Pacific: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Asia-Pacific: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: China: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: China: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Japan: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Japan: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: India: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: India: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: South Korea: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: South Korea: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Australia: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Australia: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Indonesia: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Indonesia: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Others: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Others: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Europe: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Europe: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Germany: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Germany: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: France: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: France: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: United Kingdom: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: United Kingdom: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: Italy: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: Italy: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Spain: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Spain: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Russia: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Russia: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Others: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Others: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Latin America: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Latin America: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: Brazil: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: Brazil: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Mexico: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: Mexico: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Others: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Others: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Middle East and Africa: Craft Rum Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Middle East and Africa: Craft Rum Market: Breakup by Country (in %), 2020
Figure 65: Middle East and Africa: Craft Rum Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Global: Craft Rum Industry: SWOT Analysis
Figure 67: Global: Craft Rum Industry: Value Chain Analysis
Figure 68: Global: Craft Rum Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Craft Rum Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Craft Rum Market Forecast: Breakup by Age (in Million US$), 2021-2026
Table 3: Global: Craft Rum Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 4: Global: Craft Rum Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 5: Global: Craft Rum Market: Competitive Structure
Table 6: Global: Craft Rum Market: Key Players