Crunchy chocolate or wafer chocolate is mostly made by coating a piece of wafer with a layer of chocolate. However, sometimes nuts, fruits, cereals, etc. are also added along with a filling of delectable flavours such as honey, caramel and butterscotch to enhance its flavour. Nowadays, manufacturers are introducing crunchy chocolates which are not only delicious but also cater to the needs and demands of a health-conscious consumer-base. Hence, organic chocolate, vegan gluten-free chocolate and energy bars are emerging as the most sought-after chocolate types around the world. The latest report by IMARC Group titled, “Crunchy Chocolate Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, finds that the global crunchy chocolate market reached a value of nearly US$ 3 Billion in 2018, growing at a CAGR of 6.5% during 2011-2018.
There are a number of uses of crunchy chocolate which have contributed in influencing its demand. Crumbs and chunks of crunchy chocolate are used with beverages such as coffee and smoothies, or are used to make chocolate sandwiches. Some of the other factors responsible for the growth in the demand for crunchy chocolates include premiumisation, thriving fast-food industry, expanding distribution channels, etc. As a result, the market for crunchy chocolate is expected to reach a value of US$ 3.5 Billion by 2024, growing at a CAGR of 4.5% during 2019-2024.
The report has analysed the global crunchy chocolate market on the basis of distribution channels, covering super- and hyper-markets, convenience stores, non-grocery retailers and others. The report has further segmented the market on the basis of region covering Western Europe, North America, Eastern Europe, Asia, Latin America, Middle East and Africa and Australasia. Currently, Western Europe represents the largest region for crunchy chocolate, accounting for the majority of the market share.
This report provides a deep insight into the global crunchy chocolate industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a crunchy chocolate manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, consultants, and all those who have any kind of stake or are planning to foray into the crunchy chocolate industry in any manner.
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