Crunchy Chocolate Market Report by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Non-Grocery Retailers, and Others), and Region 2024-2032

Crunchy Chocolate Market Report by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Non-Grocery Retailers, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A788
Buy Now

Market Overview:

The global crunchy chocolate market size reached US$ 3.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.1 Billion by 2032, exhibiting a growth rate (CAGR) of 2.5% during 2024-2032. The growing popularity of healthy snacking among fitness enthusiasts and athletes, increasing number of e-commerce brands selling organic and vegan product variants, and rising construction of hotels, restaurants, cafes, and baristas serving coffee, smoothies, and shakes represent some of the key factors driving the market.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 3.3 Billion
Market Forecast in 2032
US$ 4.1 Billion
Market Growth Rate 2024-2032 2.5%

Rising Consumption of Energy Bars to Suppress Appetite Impelling Market Growth

Energy bars are capable of suppressing appetite for a long time due to the presence of various nutritious contents, such as nuts, dry fruits, rice, and quinoa crisps. They also contain dark chocolate, which is rich in copper, magnesium, zinc, and flavonoids and has anti-inflammatory and antioxidant properties. They are widely consumed by fitness enthusiasts to fulfill their sweet cravings and gain energy before working out. Furthermore, as energy bars come in convenient packaging and can be consumed on the go, their demand is increasing around the world.

Global Crunchy Chocolate Market

Increasing Construction of Hotels, Restaurants, and Cafes Driving Demand for Crunchy Chocolate

Hotels, restaurants, and cafes serve a wide variety of drinks, including shakes and smoothies, which require crunchy chocolate. Crunchy chocolate containing wafers, nuts, dry fruits, and rice crisps add the required grittiness to the drink and helps to thicken the consistency. It is often combined with ice cream, milk, cream, chocolate syrup, ice, coffee, and various types of fruits and blended to achieve a smooth consistency. Crunchy chocolate in dark variant are often added to protein shakes or healthy drinks to enhance their flavor. They also provide adequate amounts of energy to gymgoers and fitness enthusiasts for working out in the gym. Moreover, there is a rise in the trend of working from cafes or conducting meetups in restaurants. This, along with the increasing travel activities among the masses, is contributing to the growth of the crunchy chocolate market.

What is Crunchy Chocolate?

Crunchy chocolate is a dessert item that is shaped like a bar and manufactured by mixing melted chocolate with various other ingredients to provide a gritty texture. It comprises walnuts, almonds, peanuts, pecans, cashews, raisins, wafers, rice crisps, and chocolate chips to provide a crunchy texture. It is often mixed with various berries, such as blueberries, strawberries, and raspberries, to enhance their texture and add an innovative flavor. It is available in a wide variety of flavors, including honey, caramel, hazelnut, cinnamon, and butterscotch. It is consumed in bar forms or in small chunks, which are wrapped with aluminum foil paper to provide protection from dust, dirt, and microorganisms. It is also available in low-calorie variants wherein dark chocolate is used instead of sweetened milk chocolate. It can be easily prepared at home by melting sweetened or dark chocolate and combining it with any type of dry fruits or nuts, rice crisps, pieces of wafers, or quinoa crisps, followed by pouring the mixture into molds and freezing it to form bars. Crunchy chocolate is widely utilized in preparing smoothies, frappes, and various other sweet drinks, where they are crushed to thicken the consistency of the drinks. It is also used as toppings for a wide range of baked products, such as cakes, cupcakes, pastries, brownies, cheesecakes, and doughnuts. Furthermore, crunchy chocolate is often added to ice creams to improve their texture and flavor and used to make chocolate sandwiches.

COVID-19 Impact:

The outbreak of COVID-19 negatively impacted the crunchy chocolate industry to a great extent as production and supply-chain facilities faced hindrances. During the onset of the pandemic, in-home consumption of crunchy chocolate witnessed a steep rise as individuals bought groceries and snacks in bulk from supermarkets and hypermarkets. However, various processing plants faced hindrances in their operations due to the unavailability of labor and raw material. There were complications associated with quality checks and certification, as the skilled workforce was unavailable. Supply chain and logistics also faced various complications due to the implementation of lockdowns around the world. Raw material and other necessary components were not available, as roads were closed, and social distancing was declared mandatory. Also, sales declined and this resulted in the reduced gifting and impulse buying among customers across the globe. Nonetheless, there were a number of sales taking place via e-commerce platforms from where customers were buying crunchy chocolates and getting them delivered to their doorstep. Towards the end of the pandemic, traveling activities also resumed, which enabled tourists to purchase chocolates from shops located in airports and also as souvenirs while traveling to places.

Crunchy Chocolate Market Trends:

At present, the increasing demand for crunchy chocolate, as it is flavorful, convenient, and easily available, represents one of the primary factors influencing the growth of the market. Besides this, the rising consumption of energy bars or protein bars, which are composed of quinoa, rice crips, corn flakes, dry fruits, and dark chocolate, is contributing to the growth of the market. Apart from this, the increasing number of e-commerce brands selling organic chocolate and vegan chocolate made from cacao beans and free from any animal milk is supporting the growth of the market. Additionally, the rising construction of hotels, restaurants, cafes, and baristas serving coffee, smoothies, and shakes to customers is strengthening the growth of the market. Moreover, the wide availability of gluten-free and sugar-free premium quality crunchy chocolates through various supermarkets and hypermarkets is positively influencing the market. Furthermore, the increasing preferences for gifting premium chocolates for various occasions, such as birthdays, get-togethers, anniversaries, and weddings, is bolstering the growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global crunchy chocolate market report, along with forecasts at the global and regional level from 2024-2032. Our report has categorized the market based on distribution channel.

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Non-Grocery Retailers
  • Others

The report has provided a detailed breakup and analysis of the crunchy chocolate market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, non-grocery retailers, and others. According to the report, supermarkets and hypermarkets represented the largest segment, as they keep an extensive range of crunchy chocolates.

Supermarkets and hypermarkets are huge stores selling an extensive range of fast-moving consumer goods (FMCG) products. They also provide various offers and discounts on their products and conduct seasonal sales for their customers. They keep a wide range of chocolate products, including crunchy chocolate. They provide an abundant amount of variety in the crunchy chocolate section, along with various premium varieties, which enables customers to get something according to their preferences. They also sell vegan crunchy chocolates with low-calorie and sugar-free chocolates.

A convenience store is a small shop with a limited section of various items, such as snacks, packaged foods, and drugstore products, and it is open for long hours for the convenience of shoppers. It enables customers to purchase chocolates even late in the night and provide them with an ample amount of variety.

Non-grocery retailers consist of retail shops selling drugstore items and beauty products, pharmacies, and others who do not keep grocery items. However, they often keep a small section of snacks or convenient food products from where consumers can purchase crunchy chocolate while visiting their stores.

Other places selling chocolates include bakery and confectionary stores, premium chocolate shops in airports, and cafes and restaurants selling their own range of hand-made chocolates.

Regional Insights:

  • Western Europe
  • North America
  • Eastern Europe
  • Asia
  • Latin America
  • Middle East and Africa
  • Australasia

The report has also provided a comprehensive analysis of all the major regional markets, which include Western Europe, North America, Eastern Europe, Asia, Latin America, Middle East and Africa, and Australasia. According to the report, Western Europe was the largest market for crunchy chocolate. Some of the factors driving the Western Europe crunchy chocolate market included the growing availability of premium quality, smooth, and rich chocolate, rising preferences of tourists to purchase chocolates as souvenirs, and the escalating demand for chocolates in various confectionaries and bakeries. Besides this, the rising popularity of Belgium chocolate around the world and the increasing integration of Belgium chocolate in ice creams, waffles, pancake mixes, and baked products are propelling the growth of the market in Western Europe. In addition, the increasing utilization of premium quality chocolates in preparing various European desserts is contributing to the growth of the market.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global crunchy chocolate market. Some of the companies covered in the report include:

  • Mars Inc
  • Mondelez International Inc
  • Nestle SA
  • Ferrero Group
  • Hershey Foods Corp
  • Grupo Arcor

Please note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion, Million Tons
Distribution Channels Covered Supermarkets and Hypermarkets, Convenience Stores, Non-Grocery Retailers, Others
Regions Covered Western Europe, North America, Eastern Europe, Asia, Latin America, Middle East and Africa, Australasia
Companies Covered Mars Inc, Mondelez International Inc, Nestle SA, Ferrero Group, Hershey Foods Corp, Grupo Arcor
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the crunchy chocolate market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global crunchy chocolate market.
  • The study maps the leading, as well as the fastest-growing, regional markets.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the crunchy chocolate industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global crunchy chocolate market was valued at US$ 3.3 Billion in 2023.

We expect the global crunchy chocolate market to exhibit a CAGR of 2.5% during 2024-2032.

The increasing utilization crunchy chocolates in the preparation of food and beverages, such as smoothies, coffee, chocolate sandwiches, etc., represents one of the key factors catalyzing the global crunchy chocolate market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of crunchy chocolate.

Based on the distribution channel, the global crunchy chocolate market can be bifurcated into supermarkets and hypermarkets, convenience stores, non-grocery retailers, and others. Currently, supermarkets and hypermarkets hold the majority of the total market share.

On a regional level, the market has been classified into Western Europe, North America, Eastern Europe, Asia, Latin America, Middle East and Africa, and Australasia, where Western Europe currently dominates the global market.

Some of the major players in the global crunchy chocolate market include Mars Inc, Mondelez International Inc, Nestle SA, Ferrero Group, Hershey Foods Corp, Grupo Arcor, etc.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Crunchy Chocolate Market Report by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Non-Grocery Retailers, and Others), and Region 2024-2032
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-714-6104


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More