Dairy whiteners are widely used as a substitute to fluid milk, milk powder or cream in beverages such as coffee, tea, cocoa, etc. Apart from whitening, dairy whiteners also add mouth feel, body and flavour to the beverages they are added to and, thereby, enhance the overall taste. They come in fluid, powder or condensed forms and can widely differ in their fat and sugar content. A recentlyreleased report by IMARC Group, titled “Dairy Whitener Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, critically examines the Indian dairy whitener market. The report finds that the market size reached INR 54.4 Billion in 2022. The healthy growth of the market can be attributed to numerous forces. Population growth, rising disposable incomes, urbanisation rates, ease of use and storage, hectic lifestyle, changing dietary habits are some of the factors that are broadening the growth aspects of the market. Looking forward, the market is expected to reach INR 101.7 Billion by 2028, exhibiting a growth rate (CAGR) of 10.7% during 2023-2028.
The report has examined the Indian Dairy Whitener Market in 15 major states:
For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, West Bengal represents the region with highest market share in the country. The competitive landscape of the Indian dairy whitener market has also been covered in this report. Some of the prominent players operating in the market include Nestlé, GCMMF and Britannia.
The study gives an in-depth analysis of the dairy whitener market landscape in India, covering the current, historical and future trends for dairy whitener production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian dairy whitener market along with breakup by segment, region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian dairy whitener market in any manner.
Base Year of the Analysis
INR Billion, Million Metric Tons
Maharashtra, Uttar Pradesh, Andhra Pradesh, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa, Haryana
Retail Vs Institutionals Covered
Nestlé, GCMMF and Britannia
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Key Questions Answered in This Report
The dairy whitener market in India was valued at INR 54.4 Billion in 2022.
We expect the dairy whitener market in India to exhibit a CAGR of 10.7% during 2023-2028.
The rising demand for dairy whiteners as a substitute for fluid milk that provides richness of taste and creamy texture to beverages, such as tea and coffee, is primarily driving the dairy whitener market in India.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of dairy whiteners across the nation.
Based on the retail vs institutional, the dairy whitener market in India can be bifurcated into retail and institutional. Currently, institutional exhibits a clear dominance in the market.
On a regional level, the market has been classified into Maharashtra, Uttar Pradesh, Andhra Pradesh, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa, and Haryana, where West Bengal currently dominates the dairy whitener market in India.
Some of the major players in the dairy whitener market in India include Nestlé, GCMMF, and Britannia.
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