Dairy whiteners are widely used as a substitute to fluid milk, milk powder or cream in beverages such as coffee, tea, cocoa, etc. Apart from whitening, dairy whiteners also add mouth feel, body and flavour to the beverages they are added to and, thereby, enhance the overall taste. They come in fluid, powder or condensed forms and can widely differ in their fat and sugar content. A recently released report by IMARC Group, titled “Dairy Whitener Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, critically examines the Indian dairy whitener market. The report finds that the market reached a value of around INR XX Billion in 2017, exhibiting a CAGR of XX% during 2010-2017.The healthy growth of the market can be attributed to numerous forces. Population growth, rising disposable incomes, urbanisation rates, ease of use and storage, hectic lifestyle, changing dietary habits are some of the factors that are broadening the growth aspects of the market. According to the report, the market is further expected to reach a value of INR XX Billion by 2023, growing at a CAGR of XX% during 2018-2023.
The report has examined the Indian Dairy Whitener Market in 15 major states:
For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, West Bengal represents the largest market, accounting for nearly XX% of the total share. It is followed by Kerala and Maharashtra. The competitive landscape of the Indian dairy whitener market has also been covered in this report. Some of the prominent players operating in the market include Nestlé, GCMMF and Britannia.
The study gives an in-depth analysis of the dairy whitener market landscape in India, covering the current, historical and future trends for dairy whitener production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian dairy whitener market along with breakup by segment, region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian dairy whitener market in any manner.
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