Dark Chocolate Market Report by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Non-Grocery Retailers, and Others), and Region 2024-2032

Dark Chocolate Market Report by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Non-Grocery Retailers, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A786
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Market Overview:

The global dark chocolate market size reached US$ 61.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 87.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.9% during 2024-2032. The significant expansion of the online retailing and e-commerce sector, rising consumption of packaged goods, escalating demand for premium and luxury chocolate products, and the introduction of flavored product variants are some of the major factors propelling the market.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 61.0 Billion
Market Forecast in 2032
US$ 87.1 Billion
Market Growth Rate (2024-2032)

Dark chocolate is a type of chocolate that is made primarily from cocoa solids, cocoa butter, and small amounts of sugar. It is characterized by its rich cocoa content as compared to other types of chocolate. The higher cocoa content contributes to its rich and intense flavor profile, often described as bittersweet or semi-sweet. Dark chocolate can have varying percentages of cocoa, with higher percentages indicating a more pronounced cocoa flavor and less sweetness. It is widely enjoyed by consumers around the world for its deep, complex taste and is commonly consumed as a standalone treat or used in bakery goods and confectionery items. Dark chocolate is also known for its potential health benefits, as it contains good amounts of antioxidants and flavonoids that may have a positive impact on cardiovascular health and overall well-being of individuals.

The increasing consumer awareness and preference for healthier food choices will stimulate the growth of the market during the forecast period. Dark chocolate is perceived as a better alternative to milk chocolate owing to its higher cocoa content and potential health benefits. Moreover, the rising number of consumers seeking higher-quality and indulgent products such as dark chocolate due to the inflating disposable incomes, evolving tastes, and changing dietary preferences, is positively influencing the market growth. Apart from this, the rapid proliferation of e-commerce and online retail platforms has made dark chocolate more easily accessible to a wider consumer base, which in turn has catalyzed the market growth. Additionally, the emerging trend of clean-label and natural ingredients has accelerated the adoption of dark chocolate as it is often associated with being free from artificial additives and having a simpler ingredient list. Furthermore, the increasing marketing and promotional efforts by key players emphasizing the unique flavors, origin, and sustainability aspects of dark chocolate has augmented the product demand.

Dark Chocolate Market Trends/Drivers:

Rise in health consciousness among the masses

The rising emphasis on health and wellness has been a significant driver of the market for dark chocolate. Consumers are increasingly becoming aware of the potential health benefits associated with the regular consumption of dark chocolate. Dark chocolate contains higher quantities of cocoa solids, which are rich in antioxidants, flavonoids, and minerals. These components have been linked to numerous health advantages, including improved heart health, antioxidant properties, and potential mood-enhancing effects. Furthermore, the inclusion of dark chocolate in popular diets, such as the Mediterranean diet, and its recognition as a permissible treat in moderation have catalyzed its demand among health-conscious consumers who are seeking a balance between their fitness goals and indulgent cravings.

Premiumization and indulgence

The growing demand for premium and indulgent chocolate experiences is creating a favorable outlook for the market. Dark chocolate is typically associated with a sophisticated and refined taste profile due to its intense, bittersweet flavor. The perception of higher cocoa content and the complex flavor notes derived from different cocoa bean origins contribute to its premium image. Consumers who are seeking a luxurious and indulgent treat are drawn to the richness and depth of dark chocolate, augmenting the product demand. The market has responded to this rise in demand by offering a wide range of dark chocolate products with varying cocoa content, flavor infusions, and premium packaging options, catering to the desires and evolving preferences of consumers. Moreover, the emerging trend of product premiumization and increasing consumer spending on luxury chocolates for gifting purposes are contributing to market growth.

Growing consumer awareness about the product origin

A surge in consumer awareness regarding sourcing, sustainability, and ethical considerations pertaining to food products has impacted the market. There is an increase in demand for dark chocolate products made from sustainably sourced cocoa beans and produced under fair trade practices. Consumers today are seeking transparency and accountability from dark chocolate manufacturers, favoring brands that prioritize ethical sourcing, environmental sustainability, and social responsibility. This awareness extends to aspects such as organic certifications, direct trade relationships with farmers, and efforts to support cocoa farming communities. Dark chocolate brands that align with these values have gained immense popularity among conscientious consumers who want their indulgence to be in harmony with their ethical and environmental concerns.

Dark Chocolate Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global dark chocolate market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on distribution channel.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Non-Grocery Retailers
  • Others

The majority of the dark chocolates are distributed through supermarkets and hypermarkets

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, non-grocery retailers, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets offer a wide range of dark chocolate options to consumers, making them easily accessible and available worldwide. With dedicated confectionery sections, these stores provide a one-stop shopping experience for customers, allowing them to explore various brands and flavors of dark chocolate. Convenience stores play a vital role in the distribution of dark chocolate, particularly for impulse purchases. They offer greater convenience and accessibility to consumers looking for a quick chocolate fix on-the-go, with a selection of popular dark chocolate brands and smaller-sized bars or packets.

Non-grocery retailers, such as specialty chocolate shops, gourmet stores, and online platforms, cater to the discerning dark chocolate connoisseurs. These distribution channels provide a diverse variety of premium dark chocolate options, such as artisanal and craft brands, and often emphasize unique and exotic flavors, bean origins, and ethical sourcing, targeting consumers seeking high-quality and distinctive dark chocolate experiences.

Breakup by Region:

  • Western Europe
  • North America
  • Eastern Europe
  • Aisa
  • Latin America
  • The Middle East and Africa
  • Australasia

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include Western Europe, Eastern Europe, Asia, Latin America, Middle East and Africa, and Australasia. According to the report, North America was the largest market for dark chocolate.

Western Europe is a major contributor to the dark chocolate market, due to the presence of countries like Switzerland, Belgium, and France that are renowned for their high-quality chocolate production and consumption.

The North America region has witnessed significant rise in dark chocolate consumption due to the increasing health consciousness among the masses and rising consumer preference for premium chocolate products, with brands focusing on unique flavors, organic options, and ethical sourcing.

Dark chocolate consumption has been steadily rising in Eastern Europe, driven by changing consumer preferences, growing awareness about the health benefits of dark chocolate, and the introduction of innovative dark chocolate varieties by local and international brands.

The Asia region is also experiencing a surge in dark chocolate consumption as consumers embrace Western influences, seek healthier alternatives, and appreciate the unique flavors.

Latin America plays a vital role in the dark chocolate market, both as a supplier of high-quality cocoa beans and as a consumer market.

The Middle East and Africa region is also witnessing an increase in demand for dark chocolate, fueled by rapid urbanization, rising consumer disposable incomes, and growing appreciation for premium chocolate products.

Meanwhile, dark chocolate consumption in Australasia is influenced by the growing health-conscious population, product premiumization trends, and the shifting consumer preference toward sustainably and ethically sourced products.

Competitive Landscape:

The market is experiencing a lower-than-anticipated demand compared to pre-pandemic levels however, this is likely to witness a paradigm shift over the next decade with the introduction of plant-based dark chocolate, appealing to individuals who are following vegan or dairy-free diets. The market is witnessing a steady increase in the sales of dark chocolate owing the infusion of healthy ingredients such as probiotics, adaptogens, and superfoods, enhancing the health benefits offered by dark chocolate. Furthermore, the rise of single-origin and bean-to-bar dark chocolates showcases the distinct flavors and origins of cocoa beans, promoting transparency and fair-trade practices. Additionally, several key players are focusing on further reducing the sugar content in dark chocolate without compromising its taste, using natural sweeteners or sugar alternatives. We also expect the market to witness new entrants, consolidation of product portfolios, and increased collaborations and partnerships among industry players to drive healthy competition within the domain.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

Dark Chocolate Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion, '000 Tons
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Distribution Channel
  • Region
Distribution Channels Covered Supermarkets and Hypermarkets, Convenience Stores, Non-Grocery Retailers, Others
Regions Covered Western Europe, North America, Eastern Europe, Asia, Latin America, Middle East and Africa, Australasia
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the dark chocolate market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global dark chocolate market.
  • The study maps the leading, as well as the fastest-growing, regional markets.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the dark chocolate industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global dark chocolate market was valued at US$ 61.0 Billion in 2023.

We expect the global dark chocolate market to exhibit a CAGR of 3.9% during 2024-2032.

The rising popularity of dark chocolate owing to its numerous health benefits in maintaining heart health, reducing calorie intake, lowering blood pressure levels, etc., is primarily driving the global dark chocolate market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of dark chocolate.

Based on the distribution channel, the global dark chocolate market can be divided into supermarkets and hypermarkets, convenience stores, non-grocery retailers, and others. Among these, supermarkets and hypermarkets hold the majority of the total market share.

On a regional level, the market has been classified into Western Europe, North America, Eastern Europe, Asia, Latin America, Middle East and Africa, and Australasia, where North America currently dominates the global market.

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Dark Chocolate Market Report by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Non-Grocery Retailers, and Others), and Region 2024-2032
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