Data Broker Market

Data Broker Market Overview:

The global data broker market size was valued at USD 277.97 Billion in 2024. Looking forward, the market is expected to reach USD 525.39 Billion by 2033, exhibiting a growth rate (CAGR) of 7.33% during 2025-2033. The market is expanding as businesses increasingly rely on data-driven insights to enhance decision-making, marketing strategies, and customer engagement. The growing demand for targeted advertising, risk management, and fraud detection is also driving adoption across multiple sectors. With advancements in analytics, artificial intelligence, and cloud technologies, data brokers are offering more precise and secure solutions, further boosting competitiveness in the global data broker market share.

Data Broker Market Trends:

Rising Demand for Data-Driven Marketing and Customer Insights

One of the strongest drivers of the data broker market is the growing reliance on personalized marketing and customer analytics. Businesses in all sectors increasingly leverage data to segment audiences and comprehend consumer behavior to offer customized campaigns that enhance engagement and conversion rates. Data brokers play an important part in this trend by aggregating and analyzing large datasets across multiple sources such as online activity, transactions, and demographic information. These insights help organizations discover opportunities, build strategies, and drive customer retention. As competition grows, organizations recognize the importance of high-quality, actionable data as a differentiation tactic, which illustrates how significant the role of data brokers will be in facilitating and enhancing targeted, efficient, and measurable marketing campaigns. These patterns will continue to drive the growth of the global market.

Growing Adoption of Risk Management and Fraud Detection Solutions

The surge in online transactions, digital banking, and e-commerce has heightened the need for reliable risk management and fraud prevention tools, significantly boosting the data broker market growth. Data brokers make organizations eligible for verified consumer, financial, and behavioral data that enables the detection of anomalies, authentication of identities, and effective risk mitigation. These solutions help organizations in every single industry, as fraudulent activities could result in heavy losses for businesses. In industries like finance, insurance, and telecom, where semi-automated processes rely on verified data permits organizations to analyze data in real time and deliver predictive analytics to help them make proactive decisions that create protection for their operations and customer trust. As cyber threats and fraudulent activity become more prevalent globally, the value of data brokers providing secure, trusted access to data has never been more valuable.

Advancements in Artificial Intelligence and Big Data Analytics

Technological innovations, particularly in artificial intelligence (AI), machine learning, and big data analytics, are major factors driving the data broker market. These tools enable data brokers to collect, clean, and analyze enormous volumes of structured and unstructured information more efficiently. With enhanced processing capabilities, brokers can deliver deeper insights, predictive models, and trend analyses that help businesses innovate and stay competitive. AI-driven tools also improve data accuracy by reducing duplication and errors, ensuring higher-quality datasets for decision-making. Furthermore, the integration of cloud computing allows for scalable and cost-effective data management solutions. As industries adopt these advanced technologies to remain agile and customer-centric, the demand for innovative, AI-powered services from data brokers continues to accelerate.

Data Broker Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global data broker market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on category, type, pricing model, and end use.

Analysis by Category:

• Consumer Data
• Business Data
• Health Data
• Financial Data
• Location Data

The report has provided a detailed breakup and analysis of the market based on the category. This includes consumer data, business data, health data, financial data, and location data.

Analysis by Type:

• Structured Data
• Unstructured Data
• Custom Structure Data

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes structured data, unstructured data, and custom structure data.

Analysis by Pricing Model:

• Subscription
• Pay-per-Use
• Hybrid

A detailed breakup and analysis of the market based on the pricing model have also been provided in the report. This includes subscription, pay-per-use, and hybrid.

Analysis by End Use:

• BFSI
• Retail and E-commerce
• Healthcare
• Media and Entertainment
• IT and Telecom
• Government
• Automotive
• Real Estate
• Others

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes BFSI, retail and e-commerce, healthcare, media and entertainment, IT and telecom, government, automotive, real estate, and others.

Regional Insights:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East
• Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (United States, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Latin America (Brazil and Mexico), Middle East, and Africa.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report.

The report provides a comprehensive analysis of the competitive landscape in the data broker market with detailed profiles of all major companies, including:

• Acxiom LLC
• CoreLogic, Inc.
• Epsilon Data Interactive, Inc.
• Equifax Inc.
• Experian plc
• Intelius LLC
• LexisNexis Risk Solutions (RELX Group)
• LiveRamp Holdings, Inc.
• Nielsen Holdings plc
• TransUnion LLC

Latest News and Development:

• In June 2025, Aon plc, a prominent global provider of professional services, introduced Aon Broker Copilot, an innovative, patent-pending platform. Leveraging artificial intelligence, large language models, and predictive analytics, the solution is designed to revolutionize the way commercial insurance placements are managed, streamlining processes and enhancing efficiency across the industry.

Data Broker Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the data broker market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global data broker market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the data broker industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.