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Press Release:

Global Data Monetization Market to Grow at 19.4% During 2022-2027, Impelled by the Increasing Data Generation from Numerous Industries

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Data Monetization Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global data monetization market size reached US$ 2.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 7.1 Billion by 2027, exhibiting a growth rate (CAGR) of 19.4% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Data monetization refers to the process of identifying, utilizing, and marketing data to generate monetary value. It assists in boosting profitability, reducing operating costs, improving customer experience, and optimizing the use of data, extracting insights for the businesses, customers, and partners. Besides this, data monetization is also used to mitigate risks, create new opportunities for growth and maximize the value of products and services. Consequently, data monetization is gaining immense traction across the globe.

Data monetization is utilized in different organizations for planning, improving collaborations and sharing data amongst internal and external stakeholders. It also plays a vital role in selling services, reducing churn and supporting customer care. Thus, the growing number of business organizations across the globe represents one of the significant factors bolstering the market growth. Besides this, data monetization offers numerous commercial opportunities for business intelligence support, including mobile marketing. Additionally, the introduction of advanced technologies, such as the Internet of Things (IoT), artificial intelligence (AI) and big data, have encouraged companies from different industry verticals to focus on data monetization. Other factors contributing to an increase in the adoption of data monetization include the rising shift towards cloud and cloud-based technology solutions on account of the huge computing and storage power over the physical storage mediums. Apart from this, the rising enterprise data volume, in confluence with the growing awareness about data monetization around the world, is anticipated to fuel the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global data monetization market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on method, organization size and end use.

Breakup by Method:

  • Data as a Service
  • Insight as a Service
  • Analytics-enabled Platform as a Service
  • Embedded Analytics
     

Breakup by Organization Size:

  • Large Enterprises
  • Small and Medium Enterprises
     

Breakup by End Use:

  • BFSI
  • E-commerce and Retail
  • IT and Telecommunications
  • Manufacturing
  • Healthcare
  • Energy and Utilities
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being 1010DATA (Advance Communication Corp.), Accenture Plc, Adastra Corporation, Comviva (Tech Mahindra), Infosys Limited, International Business Machines Corporation, Monetize Solutions Inc., Optiva Inc., Paxata Inc. (Datarobot Inc.), Reltio, SAP SE, Thales Group and TIBCO Software Inc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Method, Organization Size, End Use, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered 1010DATA (Advance Communication Corp.), Accenture Plc, Adastra Corporation, Comviva (Tech Mahindra), Infosys Limited, International Business Machines Corporation, Monetize Solutions Inc., Optiva Inc., Paxata Inc. (Datarobot Inc.), Reltio, SAP SE, Thales Group and TIBCO Software Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global Data Monetization Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Method
    6.1    Data as a Service
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Insight as a Service
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Analytics-enabled Platform as a Service
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Embedded Analytics
        6.4.1 Market Trends
        6.4.2 Market Forecast
7   Market Breakup by Organization Size
    7.1    Large Enterprises
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Small and Medium Enterprises
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by End Use
    8.1    BFSI
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    E-commerce and Retail
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    IT and Telecommunications
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Manufacturing
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Healthcare
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Energy and Utilities
        8.6.1 Market Trends
        8.6.2 Market Forecast
    8.7    Others
        8.7.1 Market Trends
        8.7.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis
14  Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    1010DATA (Advance Communication Corp.)
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
        14.3.2    Accenture Plc
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
           14.3.2.3 Financials
           14.3.2.4 SWOT Analysis
        14.3.3    Adastra Corporation
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
        14.3.4    Comviva (Tech Mahindra)
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    Infosys Limited
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    International Business Machines Corporation
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
           14.3.6.3 Financials
           14.3.6.4 SWOT Analysis
        14.3.7    Monetize Solutions Inc.
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    Optiva Inc.
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
           14.3.8.3 Financials
           14.3.8.4 SWOT Analysis
        14.3.9    Paxata Inc. (Datarobot Inc.)
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
        14.3.10    Reltio
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
        14.3.11    SAP SE
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
           14.3.11.3 Financials
           14.3.11.4 SWOT Analysis
        14.3.12    Thales Group
           14.3.12.1 Company Overview
           14.3.12.2 Product Portfolio
           14.3.12.3 Financials
           14.3.12.4 SWOT Analysis
        14.3.13    TIBCO Software Inc.
           14.3.13.1 Company Overview
           14.3.13.2 Product Portfolio
           14.3.13.3 SWOT Analysis

List of Figures

Figure 1: Global: Data Monetization Market: Major Drivers and Challenges
Figure 2: Global: Data Monetization Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Data Monetization Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Data Monetization Market: Breakup by Method (in %), 2021
Figure 5: Global: Data Monetization Market: Breakup by Organization Size (in %), 2021
Figure 6: Global: Data Monetization Market: Breakup by End Use (in %), 2021
Figure 7: Global: Data Monetization Market: Breakup by Region (in %), 2021
Figure 8: Global: Data Monetization (Data as a Service) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Data Monetization (Data as a Service) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Data Monetization (Insight as a Service) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Data Monetization (Insight as a Service) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Data Monetization (Analytics-enabled Platform as a Service) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Data Monetization (Analytics-enabled Platform as a Service) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Data Monetization (Embedded Analytics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Data Monetization (Embedded Analytics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Data Monetization (Large Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Data Monetization (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Data Monetization (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Data Monetization (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Data Monetization (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Data Monetization (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Data Monetization (E-commerce and Retail) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Data Monetization (E-commerce and Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Data Monetization (IT and Telecommunications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Data Monetization (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Data Monetization (Manufacturing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Data Monetization (Manufacturing) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Data Monetization (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Data Monetization (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Data Monetization (Energy and Utilities) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Data Monetization (Energy and Utilities) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Data Monetization (Other End Uses) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Data Monetization (Other End Uses) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: North America: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: North America: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: United States: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: United States: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Canada: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Canada: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Asia-Pacific: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Asia-Pacific: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: China: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: China: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Japan: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Japan: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: India: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: India: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: South Korea: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: South Korea: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Australia: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Australia: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Indonesia: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: Indonesia: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Others: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Europe: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Europe: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Germany: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Germany: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: France: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: France: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: United Kingdom: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: United Kingdom: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Italy: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Italy: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Spain: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Spain: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Russia: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Russia: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Others: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Latin America: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Latin America: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Brazil: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Brazil: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Mexico: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Mexico: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Others: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Middle East and Africa: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Middle East and Africa: Data Monetization Market: Breakup by Country (in %), 2021
Figure 82: Middle East and Africa: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Global: Data Monetization Industry: SWOT Analysis
Figure 84: Global: Data Monetization Industry: Value Chain Analysis
Figure 85: Global: Data Monetization Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Data Monetization Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Data Monetization Market Forecast: Breakup by Method (in Million US$), 2022-2027
Table 3: Global: Data Monetization Market Forecast: Breakup by Organization Size (in Million US$), 2022-2027
Table 4: Global: Data Monetization Market Forecast: Breakup by End Use (in Million US$), 2022-2027
Table 5: Global: Data Monetization Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Data Monetization Market: Competitive Structure
Table 7: Global: Data Monetization Market: Key Players


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Key Questions Answered in This Report

The global data monetization market was valued at US$ 2.5 Billion in 2021.

We expect the global data monetization market to exhibit a CAGR of 19.4% during 2022-2027.

The sudden outbreak of the COVID-19 pandemic has led to the growing deployment of data monetization over the physical storage mediums across several organizations for huge computing and storage power, during remote working scenario.

The rising adoption of data monetization in boosting profitability, reducing operating costs, improving customer experience, optimizing the use of data, etc., is primarily driving the global data monetization market.

Based on the method, the global data monetization market can be categorized into data as a service, insight as a service, analytics-enabled platform as a service, and embedded analytics. Among these, analytics-enabled platform as a service currently accounts for the majority of the global market share.

Based on the organization size, the global data monetization market has been segregated into large enterprises and small and medium enterprises, where large enterprises currently hold the largest market share.

Based on the end use, the global data monetization market can be bifurcated into BFSI, E-commerce and retail, IT and telecommunications, manufacturing, healthcare, energy and utilities, and others. Currently, the BFSI sector exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global data monetization market include 1010DATA (Advance Communication Corp.), Accenture Plc, Adastra Corporation, Comviva (Tech Mahindra), Infosys Limited, International Business Machines Corporation, Monetize Solutions Inc., Optiva Inc., Paxata Inc. (Datarobot Inc.), Reltio, SAP SE, Thales Group, and TIBCO Software Inc.

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