Data Monetization Market Share, Size, Growth, Opportunity and Forecast 2021-2026

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Data Monetization Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global data monetization market exhibited strong growth during 2015-2020. Data monetization refers to the process of identifying, utilizing, and marketing data to generate monetary value. It assists in boosting profitability, reducing operating costs, improving customer experience, and optimizing the use of data, extracting insights for the businesses, customers, and partners. Besides this, data monetization is also used to mitigate risks, create new opportunities for growth and maximize the value of products and services. Consequently, data monetization is gaining immense traction across the globe.

Data monetization is utilized in different organizations for planning, improving collaborations and sharing data amongst internal and external stakeholders. It also plays a vital role in selling services, reducing churn and supporting customer care. Thus, the growing number of business organizations across the globe represents one of the significant factors bolstering the market growth. Besides this, data monetization offers numerous commercial opportunities for business intelligence support, including mobile marketing. Additionally, the introduction of advanced technologies, such as the Internet of Things (IoT), artificial intelligence (AI) and big data, have encouraged companies from different industry verticals to focus on data monetization. Other factors contributing to an increase in the adoption of data monetization include the rising shift towards cloud and cloud-based technology solutions on account of the huge computing and storage power over the physical storage mediums. Apart from this, the rising enterprise data volume, in confluence with the growing awareness about data monetization around the world, is anticipated to fuel the market growth. Looking forward, IMARC Group expects the global data monetization market to grow at a CAGR of around 18% during the forecast period (2021-2026).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global data monetization market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, method, organization size and end use.

Breakup by Method:

Data as a Service
Insight as a Service
Analytics-enabled Platform as a Service
Embedded Analytics

Breakup by Organization Size:

Large Enterprises
Small and Medium Enterprises

Breakup by End Use:

BFSI
E-commerce and Retail
IT and Telecommunications
Manufacturing
Healthcare
Energy and Utilities
Others

Breakup by Region:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being 1010DATA (Advance Communication Corp.), Accenture Plc, Adastra Corporation, Comviva (Tech Mahindra), Infosys Limited, International Business Machines Corporation, Monetize Solutions Inc., Optiva Inc., Paxata Inc. (Datarobot Inc.), Reltio, SAP SE, Thales Group and TIBCO Software Inc.

Key Questions Answered in This Report:

How has the global data monetization market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global data monetization market?
What are the key regional markets?
What is the breakup of the market based on the method?
What is the breakup of the market based on the organization size?
What is the breakup of the market based on the end use?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global data monetization market and who are the key players?
What is the degree of competition in the industry?