Market Overview:
The global data monetization market exhibited strong growth during 2015-2020. Data monetization refers to the process of identifying, utilizing, and marketing data to generate monetary value. It assists in boosting profitability, reducing operating costs, improving customer experience, and optimizing the use of data, extracting insights for the businesses, customers, and partners. Besides this, data monetization is also used to mitigate risks, create new opportunities for growth and maximize the value of products and services. Consequently, data monetization is gaining immense traction across the globe.
Data monetization is utilized in different organizations for planning, improving collaborations and sharing data amongst internal and external stakeholders. It also plays a vital role in selling services, reducing churn and supporting customer care. Thus, the growing number of business organizations across the globe represents one of the significant factors bolstering the market growth. Besides this, data monetization offers numerous commercial opportunities for business intelligence support, including mobile marketing. Additionally, the introduction of advanced technologies, such as the Internet of Things (IoT), artificial intelligence (AI) and big data, have encouraged companies from different industry verticals to focus on data monetization. Other factors contributing to an increase in the adoption of data monetization include the rising shift towards cloud and cloud-based technology solutions on account of the huge computing and storage power over the physical storage mediums. Apart from this, the rising enterprise data volume, in confluence with the growing awareness about data monetization around the world, is anticipated to fuel the market growth. Looking forward, IMARC Group expects the global data monetization market to grow at a CAGR of around 18% during the forecast period (2021-2026).
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global data monetization market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, method, organization size and end use.
Breakup by Method:
- Data as a Service
- Insight as a Service
- Analytics-enabled Platform as a Service
- Embedded Analytics
Breakup by Organization Size:
- Large Enterprises
- Small and Medium Enterprises
Breakup by End Use:
- BFSI
- E-commerce and Retail
- IT and Telecommunications
- Manufacturing
- Healthcare
- Energy and Utilities
- Others
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being 1010DATA (Advance Communication Corp.), Accenture Plc, Adastra Corporation, Comviva (Tech Mahindra), Infosys Limited, International Business Machines Corporation, Monetize Solutions Inc., Optiva Inc., Paxata Inc. (Datarobot Inc.), Reltio, SAP SE, Thales Group and TIBCO Software Inc.
Key Questions Answered in This Report:
- How has the global data monetization market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global data monetization market?
- What are the key regional markets?
- What is the breakup of the market based on the method?
- What is the breakup of the market based on the organization size?
- What is the breakup of the market based on the end use?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global data monetization market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Data Monetization Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Method
6.1 Data as a Service
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Insight as a Service
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Analytics-enabled Platform as a Service
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Embedded Analytics
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Organization Size
7.1 Large Enterprises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Small and Medium Enterprises
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End Use
8.1 BFSI
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 E-commerce and Retail
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 IT and Telecommunications
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Manufacturing
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Healthcare
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Energy and Utilities
8.6.1 Market Trends
8.6.2 Market Forecast
8.7 Others
8.7.1 Market Trends
8.7.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 1010DATA (Advance Communication Corp.)
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Accenture Plc
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Adastra Corporation
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Comviva (Tech Mahindra)
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Infosys Limited
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 International Business Machines Corporation
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 Monetize Solutions Inc.
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 Optiva Inc.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Paxata Inc. (Datarobot Inc.)
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 Reltio
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 SAP SE
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.11.3 Financials
14.3.11.4 SWOT Analysis
14.3.12 Thales Group
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.12.3 Financials
14.3.12.4 SWOT Analysis
14.3.13 TIBCO Software Inc
14.3.13.1 Company Overview
14.3.13.2 Product Portfolio
14.3.13.3 SWOT Analysis
List of Figures
Figure 1: Global: Data Monetization Market: Major Drivers and Challenges
Figure 2: Global: Data Monetization Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Data Monetization Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Data Monetization Market: Breakup by Method (in %), 2020
Figure 5: Global: Data Monetization Market: Breakup by Organization Size (in %), 2020
Figure 6: Global: Data Monetization Market: Breakup by End Use (in %), 2020
Figure 7: Global: Data Monetization Market: Breakup by Region (in %), 2020
Figure 8: Global: Data Monetization (Data as a Service) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Global: Data Monetization (Data as a Service) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Global: Data Monetization (Insight as a Service) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Data Monetization (Insight as a Service) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Data Monetization (Analytics-enabled Platform as a Service) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Data Monetization (Analytics-enabled Platform as a Service) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Data Monetization (Embedded Analytics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Data Monetization (Embedded Analytics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Data Monetization (Large Enterprises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Data Monetization (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Data Monetization (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Data Monetization (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Data Monetization (BFSI) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Data Monetization (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Data Monetization (E-commerce and Retail) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Data Monetization (E-commerce and Retail) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Data Monetization (IT and Telecommunications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Data Monetization (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Data Monetization (Manufacturing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Data Monetization (Manufacturing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Data Monetization (Healthcare) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Data Monetization (Healthcare) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Data Monetization (Energy and Utilities) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Data Monetization (Energy and Utilities) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: Data Monetization (Other End Uses) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: Data Monetization (Other End Uses) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: North America: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: North America: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: United States: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: United States: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Canada: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Canada: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Asia-Pacific: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Asia-Pacific: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: China: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: China: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Japan: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Japan: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: India: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: India: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: South Korea: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: South Korea: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Australia: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Australia: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: Indonesia: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Indonesia: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: Others: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Europe: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Europe: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Germany: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Germany: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: France: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: France: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: United Kingdom: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: United Kingdom: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Italy: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Italy: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Spain: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Spain: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Russia: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Russia: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Others: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Latin America: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Latin America: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Brazil: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Brazil: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Mexico: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: Mexico: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: Others: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 79: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 80: Middle East and Africa: Data Monetization Market: Sales Value (in Million US$), 2015 & 2020
Figure 81: Middle East and Africa: Data Monetization Market: Breakup by Country (in %), 2020
Figure 82: Middle East and Africa: Data Monetization Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Global: Data Monetization Industry: SWOT Analysis
Figure 84: Global: Data Monetization Industry: Value Chain Analysis
Figure 85: Global: Data Monetization Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Data Monetization Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Data Monetization Market Forecast: Breakup by Method (in Million US$), 2021-2026
Table 3: Global: Data Monetization Market Forecast: Breakup by Organization Size (in Million US$), 2021-2026
Table 4: Global: Data Monetization Market Forecast: Breakup by End Use (in Million US$), 2021-2026
Table 5: Global: Data Monetization Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Global: Data Monetization Market: Competitive Structure
Table 7: Global: Data Monetization Market: Key Players