Decorative Coatings Market Report by Technology (Waterborne Coatings, Solvent-borne Coatings, Powder Coatings), Product (Primer, Enamel, Emulsions, and Others), Resin Type (Acrylic, Polyurethane, Alkyd, Vinyl, Epoxy, and Others), Coating Type (Interior, Exterior), Application (Residential, Commercial), and Region 2025-2033

Decorative Coatings Market Report by Technology (Waterborne Coatings, Solvent-borne Coatings, Powder Coatings), Product (Primer, Enamel, Emulsions, and Others), Resin Type (Acrylic, Polyurethane, Alkyd, Vinyl, Epoxy, and Others), Coating Type (Interior, Exterior), Application (Residential, Commercial), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A5997

Market Overview:

The global decorative coatings market size reached USD 72.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 100.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.43% during 2025-2033.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 72.9 Billion
Market Forecast in 2033
USD 100.3 Billion
Market Growth Rate 2025-2033 3.43%


Decorative coatings are used on the interior and exterior surfaces of different structures to enhance their aesthetics and protect them against moisture, ultraviolet (UV) radiations, corrosion, blistering, chalking, fading, and peeling. They have anti-slip, anti-graffiti, anti-microbial, urine repellant, and scratch and fire-resistant properties. Besides this, as they offer bright colors to metal and plastic substrates and assist in light absorption and insulation, decorative coatings are utilized in the commercial, industrial, and residential sectors around the world.

Decorative Coatings Market Trends:

Rapid infrastructural development across the globe represents one of the key factors stimulating the growth of the market. Moreover, leading players operating in the industry are focusing on product innovations to offer a better customer experience. They are also engaging in partnerships and collaborations to increase their brand presence. Apart from this, decorative coatings find extensive applications in mobile phones, computers, cameras, watches, door handles, eyewear, furniture, automotive parts, and bathroom equipment. They are also utilized in transparent glass-ceramic cookers and packaging materials that are employed in the food and beverage (F&B) industry. In addition, water-based decorative coating additives aid in color tinting or enhancing the luster of textiles with fabric dyes and preventing oxidation of metal substrates using rust inhibitors. Moreover, there is a considerable rise in the number of people using adornment made from plastics or paper machetes on account of the increasing costs of gold and other precious metals. This, along with the rising demand for eco-friendly decorative coatings, is driving the market. Furthermore, increasing renovations and refurbishments of homes and offices, coupled with the increasing trend of do-it-yourself (DIY) among individuals, are impelling the growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global decorative coatings market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on technology, product, resin type, coating type and application.

Breakup by Technology:

  • Waterborne Coatings
  • Solvent-borne Coatings
  • Powder Coatings
     

Breakup by Product:

  • Primer
  • Enamel
  • Emulsions
  • Others
     

Breakup by Resin Type:

  • Acrylic
  • Polyurethane
  • Alkyd
  • Vinyl
  • Epoxy
  • Others
     

Breakup by Coating Type:

  • Interior
  • Exterior
     

Breakup by Application:

  • Residential
  • Commercial
     

Breakup by Region:

Decorative Coatings Market By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa


Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Akzo Nobel N.V., Arkema S.A, Ashland Global Holdings Inc., Asian Paints Limited, Axalta Coating Systems Ltd., BASF SE, Berger Paints India Limited, Clariant AG, Eastman Chemical Company, Kansai Paint Co. Ltd., KCC Corporation, Nippon Paint Holdings Co. Ltd., PPG Industries Inc., RPM International Inc. and The Sherwin-Williams Company.

Report Scope:

Report Features Details
Base Year of the Analysis 2024
 Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Technology, Product, Resin Type, Coating Type, Application, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Akzo Nobel N.V., Arkema S.A, Ashland Global Holdings Inc., Asian Paints Limited, Axalta Coating Systems Ltd., BASF SE, Berger Paints India Limited, Clariant AG, Eastman Chemical Company, Kansai Paint Co. Ltd., KCC Corporation, Nippon Paint Holdings Co. Ltd., PPG Industries Inc., RPM International Inc., The Sherwin-Williams Company ,etc.
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global decorative coatings market was valued at USD 72.9 Billion in 2024.

We expect the global decorative coatings market to exhibit a CAGR of 3.43% during 2025-2033.

The rising demand for decorative coatings in interior and exterior surfaces to enhance their aesthetics and protect them against moisture, UV radiations, corrosion, etc., is primarily driving the global decorative coatings market.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations, resulting in the temporary halt in numerous production activities for decorative coatings.

Based on the technology, the global decorative coatings market can be categorized into waterborne coatings, solvent-borne coatings, and powder coatings. Currently, waterborne coatings hold the majority of the total market share.

Based on the product, the global decorative coatings market has been segregated into primer, enamel, emulsions, and others. Among these, emulsions currently exhibit a clear dominance in the market. 

Based on the application, the global decorative coatings market can be bifurcated into residential and commercial. Currently, the residential sector accounts for the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Asia-Pacific currently dominates the global market.

Some of the major players in the global decorative coatings market include Akzo Nobel N.V., Arkema S.A, Ashland Global Holdings Inc., Asian Paints Limited, Axalta Coating Systems Ltd., BASF SE, Berger Paints India Limited, Clariant AG, Eastman Chemical Company, Kansai Paint Co. Ltd., KCC Corporation, Nippon Paint Holdings Co. Ltd., PPG Industries Inc., RPM International Inc., and The Sherwin-Williams Company.

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Decorative Coatings Market Report by Technology (Waterborne Coatings, Solvent-borne Coatings, Powder Coatings), Product (Primer, Enamel, Emulsions, and Others), Resin Type (Acrylic, Polyurethane, Alkyd, Vinyl, Epoxy, and Others), Coating Type (Interior, Exterior), Application (Residential, Commercial), and Region 2025-2033
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