According to the latest report by IMARC Group, titled "North America Digital Camera Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025," the digital camera market size in North America reached US$ 3.5 Billion in 2019. Digital cameras are multimedia devices used for capturing and storing photographs and videos in the digital format. These digital files can be instantly displayed on the live preview screen, unlike film cameras. Some of the main components of these cameras include the lens, viewfinder, aperture, image sensor and the shutter. They are also equipped with in-built memory card slots that allow users to extend the storage capacity of the devices. Apart from supporting basic image editing functions like cropping and filters, digital cameras also offer numerous specialized features, such as digital zoom, burst shots, auto-focus, best-shot selector, altering sensor sensitivity (ISO), panorama assist, shutter speed and automatic white balance (AWB).
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
North America Digital Camera Market Trends:
The market is primarily driven by the growing adoption of digital single-lens reflex (DSLR) cameras. This can be attributed to the vast popularity of social media platforms in the North American region, along with the inflating per capita income levels. This trend has resulted in the growing inclination of the masses toward fashion and lifestyle photography. Consequently, emerging as well as established social media influencers are widely using these cameras for capturing high definition (HD) images and videos, even in low light settings. Furthermore, the rising adoption of action cameras in the region is acting as another major growth-inducing factor. These cameras are more compact and portable when compared to DSLR or point and shoot models. They are extremely durable in nature and can be mounted on cycles, helmets, car dashboards, or worn on the body to capture real-life videos in harsh climates or while participating in adventure sports. Action cameras can record 4K videos in a hassle-free manner, which can be transferred to a smartphone via WiFi. Therefore, the increasing participation of enthusiasts in adventure sports is creating a positive outlook for the market. Moreover, the advent of camera variants equipped with advanced technologies and features, such as anti-shake technology and face recognition, is expected to provide an impetus to the market growth. Some of the other factors contributing to the market growth include the growing popularity of wedding videography, escalating interest in wildlife photography and advances in filmmaking. On account of the aforementioned factors, the market is expected to witness stable growth during 2020-2025.
- Based on the type, the market has been divided into interchangeable lens cameras (line-scan camera systems, digital rangefinders and DSLR cameras) and built-in lens cameras (integration, bridge and compact digital cameras).
- On the geographical front, the market has been bifurcated into the United States and Canada.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
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