India Digital OOH Advertising Market to Reach US$ 5.7 Billion by 2032, Propelled by Rising Initiatives by Brands to Increase Brand Awareness

April 05, 2023 | Technology & Media

According to the latest report by IMARC Group, titled "India Digital OOH Advertising Market Report by Format Type (Digital Billboards, Video Advertising, Ambient Advertising, and Others), Application (Outdoor, Indoor), End User (Retail, Recreation, Banking, Transportation, Education, and Others), and Region 2024-2032," the India digital OOH advertising market size reached US$ 1.9 Billion in 2023. Digital out-of-home (OOH) advertising is the e-displaying of dynamic promotional media that can be seen on the streets or at various public places, such as stadiums and malls. It comprises videos, animations, and interactive content created with programmatic technology and is displayed at crowded locations, such as airports, railway stations, bus stands, hospital waiting rooms, retail stores, movie theaters, and highways. It is targeted in nature without being intrusive, like online advertising, search engines, and social media networks, which utilize behavioral advertising to monitor consumers and create profiles depending on their internet activities. It is impervious to ad blockers and delivers the message of the brand to the correct audience at the correct time. Digital OOH advertising also enables companies and brands to reach a larger volume of audience, ensuring their message is seen while people are out on the roads and engaging with their surroundings. Moreover, as it has the power to engage with customers in ways that cannot be done with online digital advertisements, the demand for digital OOH advertising is rising in India. 

India Digital OOH Advertising Market Trends:

At present, the increasing demand for digital OOH advertisements, as they are cost-effective and accurate, represents one of the primary factors influencing the market positively in India. Besides this, the rising initiatives and investments of companies to increase brand awareness among targeted customers are propelling the growth of the market in the country. In addition, the growing construction of various commercial buildings and rising investment in infrastructure development is offering a favorable market outlook. Apart from this, the increasing number of airports to manage the rising air traffic expansion is contributing to the growth of the market in India. Additionally, the ability of digital OOH advertising to run multiple advertisements on a single screen is supporting the growth of the market in the country. Moreover, the increasing advancements in programmatic technology, such as automated buying and selling of digital billboards and screens, are strengthening the growth of the market. Furthermore, the rising adoption of digital transit and transportation advertising for branding and spreading awareness about services and products is bolstering the growth of the market in India. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 5.7 Billion by 2032, exhibiting a CAGR of 12.5% during 2024-2032.

Market Summary:

  • On the basis of the format type, the market has been segmented into digital billboards, video advertising, ambient advertising, and others. Presently, digital billboards represent the largest segment.
  • Based on the application, the market has been bifurcated into outdoor and indoor. At present, outdoor holds the largest share in the market.
  • On the basis of the end user, the market has been classified into retail, recreation, banking, transportation, education, and others. Presently, the retail exhibits a clear dominance in the market.
  • Region-wise, the market has been categorized into North India, West and Central India, South India, and East India. Amongst these, West and Central India enjoys the leading position in the market.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Format Type, Application, End User, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
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Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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India Digital OOH Advertising Market to Reach US$ 5.7 Billion by 2032, Propelled by Rising Initiatives by Brands to Increase Brand Awareness
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