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The India digital OOH advertising market is currently witnessing strong growth. Digital out-of-home (OOH) is an interactive communication medium that automates ad transactions. It is generally installed in public spaces, such as cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barbershops and airports. It is also used at bus shelters, airports and train stations to promote goods and services. At present, DOOH advertising is gaining immense popularity in India on account of the growing internet penetration and rapid digitization.
The emergence of digital and internet-based advertising platforms, in confluence with the increasing infrastructural developments, represents one of the significant factors strengthening the growth of the DOOH advertising market in India. Moreover, expanding retail facilities, coupled with the rising number of people spending time outdoors, is stimulating market growth. Furthermore, the increasing integration of advanced technologies with DOOH, such as Augmented Reality (AR) and Virtual Reality (VR), is also contributing to the market growth. Apart from this, advertisers are developing screens that deliver contextually relevant, intelligent and real-time content. They are also focusing on reaching a wider audience, which is escalating the adoption of DOOH advertising across the country. On account of these factors, the market is expected to continue its strong growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the india digital ooh advertising market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, format type, application and end user.
Breakup by Format Type:
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Breakup by End User:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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