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India Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The India digital OOH advertising market size reached US$ 1.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 3.2 Billion by 2027, exhibiting a growth rate (CAGR) of 14.7% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Digital out-of-home (OOH) is an interactive communication medium that automates ad transactions. It is generally installed in public spaces, such as cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barbershops and airports. It is also used at bus shelters, airports and train stations to promote goods and services. At present, DOOH advertising is gaining immense popularity in India on account of the growing internet penetration and rapid digitization.

The emergence of digital and internet-based advertising platforms, in confluence with the increasing infrastructural developments, represents one of the significant factors strengthening the growth of the DOOH advertising market in India. Moreover, expanding retail facilities, coupled with the rising number of people spending time outdoors, is stimulating market growth. Furthermore, the increasing integration of advanced technologies with DOOH, such as Augmented Reality (AR) and Virtual Reality (VR), is also contributing to the market growth. Apart from this, advertisers are developing screens that deliver contextually relevant, intelligent and real-time content. They are also focusing on reaching a wider audience, which is escalating the adoption of DOOH advertising across the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India digital OOH advertising market report, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on format type, application and end user.

Breakup by Format Type:

  • Digital Billboards
  • Video Advertising
  • Ambient Advertising
  • Others
     

Breakup by Application:

  • Outdoor
  • Indoor
     

Breakup by End User:

  • Retail
  • Recreation
  • Banking
  • Transportation
  • Education
  • Others
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Format Type, Application, End User, Region
Region Covered  North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    India Digital OOH Advertising Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Format Type
    6.1    Digital Billboards
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Video Advertising
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Ambient Advertising
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7    Market Breakup by Application
    7.1    Outdoor
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Indoor
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by End User
    8.1    Retail
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Recreation
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Banking
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Transportation
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Education
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Others
        8.6.1 Market Trends
        8.6.2 Market Forecast
9    Market Breakup by Region
    9.1    North India
        9.1.1 Market Trends
        9.1.2 Market Breakup by State
        9.1.3 Market Forecast
    9.2    West and Central India
        9.2.1 Market Trends
        9.2.2 Market Breakup by State
        9.2.3 Market Forecast
    9.3    South India
        9.3.1 Market Trends
        9.3.2 Market Breakup by State
        9.3.3 Market Forecast
    9.4    East India 
        9.4.1 Market Trends
        9.4.2 Market Breakup by State
        9.4.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Policy and Regulatory Landscape
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players

List of Figures

Figure 1: India: Digital OOH Advertising Market: Major Drivers and Challenges
Figure 2: India: Digital OOH Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 3: India: Digital OOH Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: India: Digital OOH Advertising Market: Breakup by Format Type (in %), 2021
Figure 5: India: Digital OOH Advertising Market: Breakup by Application (in %), 2021
Figure 6: India: Digital OOH Advertising Market: Breakup by End User (in %), 2021
Figure 7: India: Digital OOH Advertising Market: Breakup by Region (in %), 2021
Figure 8: India: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: India: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: India: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: India: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: India: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: India: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: India: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: India: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: India: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: India: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: India: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: India: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: India: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: India: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: India: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: India: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: India: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: India: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: India: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: India: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: India: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: India: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: India: Digital OOH Advertising (Other End Users) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: India: Digital OOH Advertising (Other End Users) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: North India: Digital OOH Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: North India: Digital OOH Advertising Market: Breakup by State (in %), 2021
Figure 34: North India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: West and Central India: Digital OOH Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: West and Central India: Digital OOH Advertising Market: Breakup by State (in %), 2021
Figure 37: West and Central India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: South India: Digital OOH Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: South India: Digital OOH Advertising Market: Breakup by State (in %), 2021
Figure 40: South India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: East India: Digital OOH Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: East India: Digital OOH Advertising Market: Breakup by State (in %), 2021
Figure 43: East India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: India: Digital OOH Advertising Industry: SWOT Analysis
Figure 45: India: Digital OOH Advertising Industry: Value Chain Analysis
Figure 46: India: Digital OOH Advertising Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Digital OOH Advertising Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2022-2027
Table 3: India: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 4: India: Digital OOH Advertising Market Forecast: Breakup by End User (in Million US$), 2022-2027
Table 5: India: Digital OOH Advertising Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: India: Digital OOH Advertising Market: Competitive Structure
Table 7: India: Digital OOH Advertising Market: Key Players


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Key Questions Answered in This Report

The India digital OOH advertising market was valued at US$ 1.5 Billion in 2021.

We expect the India digital OOH advertising market to exhibit a CAGR of 14.7% during 2022-2027.

The increasing popularity of digital and internet-based advertising platforms, along with the rising penetration of numerous advanced technologies, such as Near Field Communication (NFC) and AI to generate real-time viewership analytics, is primarily driving the India digital OOH advertising market.

The sudden outbreak of the COVID-19 pandemic has led to the increasing utilization of digital OOH advertising platforms by several industrial verticals using virtual screens, projectors, video content, etc., for remotely targeting specific demographics across the nation.

Based on the format type, the India digital OOH advertising market can be categorized into digital billboards, video advertising, ambient advertising, and others. Among these, billboards currently account for the majority of the total market share.

Based on the application, the India digital OOH advertising market has been segregated into outdoor and indoor, where outdoor holds the largest market share.

Based on the end user, the India digital OOH advertising market can be bifurcated into retail, recreation, banking, transportation, education, and others. Currently, the retail sector exhibits a clear dominance in the market.

On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where West and Central India currently dominates the India digital OOH advertising market.

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