India Digital OOH Advertising Market Share, Size, Growth, Opportunity and Forecast 2021-2026

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India Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The India digital OOH advertising market is expected to exhibit strong growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Digital out-of-home (OOH) is an interactive communication medium that automates ad transactions. It is generally installed in public spaces, such as cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barbershops and airports. It is also used at bus shelters, airports and train stations to promote goods and services. At present, DOOH advertising is gaining immense popularity in India on account of the growing internet penetration and rapid digitization.

The emergence of digital and internet-based advertising platforms, in confluence with the increasing infrastructural developments, represents one of the significant factors strengthening the growth of the DOOH advertising market in India. Moreover, expanding retail facilities, coupled with the rising number of people spending time outdoors, is stimulating market growth. Furthermore, the increasing integration of advanced technologies with DOOH, such as Augmented Reality (AR) and Virtual Reality (VR), is also contributing to the market growth. Apart from this, advertisers are developing screens that deliver contextually relevant, intelligent and real-time content. They are also focusing on reaching a wider audience, which is escalating the adoption of DOOH advertising across the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India digital OOH advertising market, along with forecasts at the country and regional level from 2021-2026. Our report has categorized the market based on format type, application and end user.

Breakup by Format Type:

Digital Billboards
Video Advertising
Ambient Advertising
Others

Breakup by Application:

Outdoor
Indoor

Breakup by End User:

Retail
Recreation
Banking
Transportation
Education
Others

Breakup by Region:

North India
West and Central India
South India
East India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2020
Historical Period	2015-2020
Forecast Period	2021-2026
Units	US$ Million
Segment Coverage	Format Type, Application, End User, Region
Region Covered	North India, West and Central India, South India, East India
Customization Scope	10% Free Customization
Report Price and Purchase Option	Single User License $ 1999 Five User License $ 2999 Corporate License $ 3999
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India digital OOH advertising market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the India digital OOH advertising market?
What are the key regional markets?
What is the breakup of the market based on the format type?
What is the breakup of the market based on the application?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the India digital OOH advertising market and who are the key players?
What is the degree of competition in the industry?

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India Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

Key Market Segmentation:

Competitive Landscape:

Key Questions Answered in This Report:

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India Digital OOH Advertising Market

India Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

Key Market Segmentation:

Competitive Landscape:

Key Questions Answered in This Report:

Need more help?

Related Report

Social Links

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