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The India digital OOH advertising market size reached US$ 1.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 3.2 Billion by 2027, exhibiting a growth rate (CAGR) of 14.7% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Digital out-of-home (OOH) is an interactive communication medium that automates ad transactions. It is generally installed in public spaces, such as cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barbershops and airports. It is also used at bus shelters, airports and train stations to promote goods and services. At present, DOOH advertising is gaining immense popularity in India on account of the growing internet penetration and rapid digitization.
The emergence of digital and internet-based advertising platforms, in confluence with the increasing infrastructural developments, represents one of the significant factors strengthening the growth of the DOOH advertising market in India. Moreover, expanding retail facilities, coupled with the rising number of people spending time outdoors, is stimulating market growth. Furthermore, the increasing integration of advanced technologies with DOOH, such as Augmented Reality (AR) and Virtual Reality (VR), is also contributing to the market growth. Apart from this, advertisers are developing screens that deliver contextually relevant, intelligent and real-time content. They are also focusing on reaching a wider audience, which is escalating the adoption of DOOH advertising across the country.
IMARC Group provides an analysis of the key trends in each sub-segment of the India digital OOH advertising market report, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on format type, application and end user.
Breakup by Format Type:
Breakup by Application:
Breakup by End User:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
|Base Year of the Analysis||2021|
|Segment Coverage||Format Type, Application, End User, Region|
|Region Covered||North India, West and Central India, South India, East India|
|Customization Scope||10% Free Customization|
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The India digital OOH advertising market was valued at US$ 1.5 Billion in 2021.
We expect the India digital OOH advertising market to exhibit a CAGR of 14.7% during 2022-2027.
The increasing popularity of digital and internet-based advertising platforms, along with the rising penetration of numerous advanced technologies, such as Near Field Communication (NFC) and AI to generate real-time viewership analytics, is primarily driving the India digital OOH advertising market.
The sudden outbreak of the COVID-19 pandemic has led to the increasing utilization of digital OOH advertising platforms by several industrial verticals using virtual screens, projectors, video content, etc., for remotely targeting specific demographics across the nation.
Based on the format type, the India digital OOH advertising market can be categorized into digital billboards, video advertising, ambient advertising, and others. Among these, billboards currently account for the majority of the total market share.
Based on the application, the India digital OOH advertising market has been segregated into outdoor and indoor, where outdoor holds the largest market share.
Based on the end user, the India digital OOH advertising market can be bifurcated into retail, recreation, banking, transportation, education, and others. Currently, the retail sector exhibits a clear dominance in the market.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where West and Central India currently dominates the India digital OOH advertising market.
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