India Digital OOH Advertising Market Share, Size, Growth, Opportunity and Forecast 2020-2025

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

India Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Market Overview:

The India digital OOH advertising market is currently witnessing strong growth. Digital out-of-home (OOH) is an interactive communication medium that automates ad transactions. It is generally installed in public spaces, such as cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barbershops and airports. It is also used at bus shelters, airports and train stations to promote goods and services. At present, DOOH advertising is gaining immense popularity in India on account of the growing internet penetration and rapid digitization.

The emergence of digital and internet-based advertising platforms, in confluence with the increasing infrastructural developments, represents one of the significant factors strengthening the growth of the DOOH advertising market in India. Moreover, expanding retail facilities, coupled with the rising number of people spending time outdoors, is stimulating market growth. Furthermore, the increasing integration of advanced technologies with DOOH, such as Augmented Reality (AR) and Virtual Reality (VR), is also contributing to the market growth. Apart from this, advertisers are developing screens that deliver contextually relevant, intelligent and real-time content. They are also focusing on reaching a wider audience, which is escalating the adoption of DOOH advertising across the country. On account of these factors, the market is expected to continue its strong growth during the forecast period (2020-2025).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the india digital ooh advertising market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, format type, application and end user.

Breakup by Format Type:

Digital Billboards
Video Advertising
Ambient Advertising
Others

Breakup by Application:

Outdoor
Indoor

Breakup by End User:

Retail
Recreation
Banking
Transportation
Education
Others

Breakup by Region:

North India
West and Central India
South India
East India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

How has the India digital OOH advertising market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the India digital OOH advertising market?
What are the key regional markets?
What is the breakup of the market based on the format type?
What is the breakup of the market based on the application?
What is the breakup of the market based on the end user?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the India digital OOH advertising market and who are the key players?
What is the degree of competition in the industry?