Market Overview:
The India digital OOH advertising market is currently witnessing strong growth. Digital out-of-home (OOH) is an interactive communication medium that automates ad transactions. It is generally installed in public spaces, such as cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barbershops and airports. It is also used at bus shelters, airports and train stations to promote goods and services. At present, DOOH advertising is gaining immense popularity in India on account of the growing internet penetration and rapid digitization.
The emergence of digital and internet-based advertising platforms, in confluence with the increasing infrastructural developments, represents one of the significant factors strengthening the growth of the DOOH advertising market in India. Moreover, expanding retail facilities, coupled with the rising number of people spending time outdoors, is stimulating market growth. Furthermore, the increasing integration of advanced technologies with DOOH, such as Augmented Reality (AR) and Virtual Reality (VR), is also contributing to the market growth. Apart from this, advertisers are developing screens that deliver contextually relevant, intelligent and real-time content. They are also focusing on reaching a wider audience, which is escalating the adoption of DOOH advertising across the country. On account of these factors, the market is expected to continue its strong growth during the forecast period (2020-2025).
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the india digital ooh advertising market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, format type, application and end user.
Breakup by Format Type:
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
Breakup by Application:
Breakup by End User:
- Retail
- Recreation
- Banking
- Transportation
- Education
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key Questions Answered in This Report:
- How has the India digital OOH advertising market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the India digital OOH advertising market?
- What are the key regional markets?
- What is the breakup of the market based on the format type?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the end user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the India digital OOH advertising market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Digital OOH Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Format Type
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Application
7.1 Outdoor
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End User
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Banking
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Region
9.1 North India
9.1.1 Market Trends
9.1.2 Market Breakup by State
9.1.3 Market Forecast
9.2 West and Central India
9.2.1 Market Trends
9.2.2 Market Breakup by State
9.2.3 Market Forecast
9.3 South India
9.3.1 Market Trends
9.3.2 Market Breakup by State
9.3.3 Market Forecast
9.4 East India
9.4.1 Market Trends
9.4.2 Market Breakup by State
9.4.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Policy and Regulatory Landscape
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
List of Figures
Figure 1: India: Digital OOH Advertising Market: Major Drivers and Challenges
Figure 2: India: Digital OOH Advertising Market: Sales Value (in Million US$), 2014-2019
Figure 3: India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 4: India: Digital OOH Advertising Market: Breakup by Format Type (in %), 2019
Figure 5: India: Digital OOH Advertising Market: Breakup by Application (in %), 2019
Figure 6: India: Digital OOH Advertising Market: Breakup by End User (in %), 2019
Figure 7: India: Digital OOH Advertising Market: Breakup by Region (in %), 2019
Figure 8: India: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2014 & 2019
Figure 9: India: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 10: India: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2014 & 2019
Figure 11: India: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 12: India: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: India: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: India: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: India: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: India: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: India: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: India: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2014 & 2019
Figure 19: India: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 20: India: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2014 & 2019
Figure 21: India: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: India: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2014 & 2019
Figure 23: India: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 24: India: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2014 & 2019
Figure 25: India: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: India: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2014 & 2019
Figure 27: India: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 28: India: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2014 & 2019
Figure 29: India: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: India: Digital OOH Advertising (Other End Users) Market: Sales Value (in Million US$), 2014 & 2019
Figure 31: India: Digital OOH Advertising (Other End Users) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: North India: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: North India: Digital OOH Advertising Market: Breakup by State (in %), 2019
Figure 34: North India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: West and Central India: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: West and Central India: Digital OOH Advertising Market: Breakup by State (in %), 2019
Figure 37: West and Central India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: South India: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 39: South India: Digital OOH Advertising Market: Breakup by State (in %), 2019
Figure 40: South India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: East India: Digital OOH Advertising Market: Sales Value (in Million US$), 2014 & 2019
Figure 42: East India: Digital OOH Advertising Market: Breakup by State (in %), 2019
Figure 43: East India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 44: India: Digital OOH Advertising Industry: SWOT Analysis
Figure 45: India: Digital OOH Advertising Industry: Value Chain Analysis
Figure 46: India: Digital OOH Advertising Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: India: Digital OOH Advertising Market: Key Industry Highlights, 2019 and 2025
Table 2: India: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2020-2025
Table 3: India: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2020-2025
Table 4: India: Digital OOH Advertising Market Forecast: Breakup by End User (in Million US$), 2020-2025
Table 5: India: Digital OOH Advertising Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 6: India: Digital OOH Advertising Market: Competitive Structure
Table 7: India: Digital OOH Advertising Market: Key Players