The global dried soup market was worth US$ 11.7 Billion in 2018. Dried soup refers to an instant soup mix made by using dehydrated grains, vegetables and meat, along with various preservatives and flavoring agents. The ingredients are dehydrated using freeze-drying or slow air-drying techniques that help in removing the water content without affecting their nutritional value. It is usually available in portable cups and pouches and is relished by individuals of all age groups as a quick meal or snack option. Furthermore, it is widely considered as a more nutritious alternative to other instant food products such as noodles that usually contain a high amount of sodium and preservatives.
Rising working population and hectic lifestyles have left negligible time for preparing a balanced and nutritious meal. Consequently, the demand for convenience and ready-to-eat foods is experiencing a significant increase across the globe. These foods cater to both the nutritional needs and diversified tastes of consumers. Furthermore, the introduction of value-added gluten-free and organic variants of dried soup is expected to increase product demand. Additionally, the expansion of organized distribution channels such as grocery and convenience stores, along with several online grocery portals, has enhanced the product accessibility. Apart from this, innovative product packaging with the required nutritional information and other health benefits also helps in persuading the consumers to buy dried soup. Other factors contributing to the market growth include rising disposable income and expenditure capacity, along with aggressive promotional activities by manufacturers. Looking forward, IMARC Group expects the market to reach a value of US$ 13.3 Billion by 2024, registering a CAGR of around 2% during 2019-2024.
The report has also analysed the competitive landscape of the market with some of the key players being Associated British Foods, B&G Foods, Baxters Food Group, Campbell Soup, Subo Foods, Frontier Soups, General Mills, Hain Celestial, House Foods Group, Kraft Heinz, Kroger, Nestlé, Nissin Foods, NK Hurst Company, Unilever, Premier Foods, etc.
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