North America E-Cigarette Market to Reach US$ 26.7 Billion by 2027, Spurred by Advent of Numerous Flavored Product Variants

September 07, 2020

According to the latest report by IMARC Group, titled "North America E-Cigarette Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the North America e-cigarette market reached a value of US$ 9.7 Billion in 2021. E-cigarettes are battery-operated electronic devices that are widely used as substitutes for regular cigarettes. Also known as vape pens and e-vaping devices, they are used to simulate the experience of smoking cigarettes. They consist of an atomizer, a mouthpiece and a reservoir that contains a mixture of nicotine, glycerin, propylene glycol, chemicals and flavorings. This mixture produces an aerosol that is inhaled and exhaled by the user to mimic the feeling of smoking. They do not comprise tobacco or other toxins and carcinogens that generate tar and carbon monoxide. As a result, they are considered to be a relatively safer alternative to conventional cigarettes.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

North America E-Cigarette Market Trends:

The North American market is primarily driven by the growing awareness among the masses regarding the adverse effects related to the prolonged consumption of traditional tobacco-based cigarettes. This has led to the growing willingness among users to quit smoking tobacco products, which, in turn, is facilitating the uptake of e-cigarettes. Apart from this, e-cigarettes are gaining widespread prominence among young adults and adolescents in the region on account of the aggressive promotions by manufacturers and the enhanced flexibility associated with the new-generation vape pens in terms of strength and refilling. Furthermore, manufacturers are continually expanding their product portfolio by launching flavored e-cigarettes in the market, such as mint, menthol and chocolate, to attract a diverse consumer base. They are also introducing Do-it-Yourself (DIY) vape pens in the market that allow users to prepare customized e-liquid by combining various flavors of their choice. This, along with the easy availability of e-cigs across the well-established retail sector in North America, is providing a thrust to the market growth. On account of the aforementioned factors, the market is expected to reach a value of US$ 26.7 Billion by 2027, registering a CAGR of 18.4% during 2022-2027.

Market Summary:

  • Based on the product, the market has been divided into modular, rechargeable, next-generation and disposable e-cigarettes.
  • On the basis of the flavor, the market has been classified into tobacco, botanical, fruit, sweet, beverage and others.
  • Based on the battery mode, the market has been bifurcated into automatic and manual e-cigarettes.
  • On the basis of the distribution channel, the market has been categorized into specialist e-cig shops, online stores, supermarkets and hypermarkets, tobacconists, and others.
  • On the geographical front, the market has been segregated into the United States and Canada.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.


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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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North America E-Cigarette Market to Reach US$ 26.7 Billion by 2027, Spurred by Advent of Numerous Flavored Product Variants
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