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North America E-Cigarette Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The North America e-cigarette market size reached US$ 9.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 26.7 Billion by 2027, exhibiting a growth rate (CAGR) of 18.4% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

E-cigarettes, also known as vape pens and e-vaping devices, are battery-operated electronic devices that simulate the experience of smoking cigarettes. They deliver dosages of vaporized nicotine or flavored solutions for being inhaled by the user. Most of these cigarettes consist of a heating element (atomizer); a mouthpiece that is used for inhaling; and a reservoir which helps in holding the liquid solution. As e-cigarettes do not burn tobacco that generates tar and carbon monoxide, they are considered relatively safer than conventional cigarettes. In recent years, they have gained immense traction, especially among young adults and adolescents, owing to the aggressive promotions by manufacturers worldwide.

North America e-cigarette market is currently driven by several factors. The increasing awareness among individuals about the harmful effects of conventional cigarettes and their growing willingness to quit smoking tobacco products are catalyzing the demand for e-cigarettes in the region. Moreover, manufacturers are introducing new-generation products that offer different strengths of nicotine and enable users to refill the cartridge. In addition to this, the availability of different flavored e-cigarette variants including mint, menthol, chocolate, bubble gum and fusions of other fruits and flavorings are attracting a large number of consumers. Apart from this, the easy availability of e-cigarettes across the well-distributed retail sector has further escalated the market growth in the region.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the North America e-cigarette market report, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on product, flavor, battery mode and distribution channel.

  • Key Regions Analysed
    • United States
    • Canada
       
  • Analysis for Each Country
     
  • Market by Product
    • Modular E-Cigarette
    • Rechargeable E-Cigarette
    • Next-Generation E-Cigarette
    • Disposable E-Cigarette
       
  • Market by Flavor
    • Tobacco
    • Botanical
    • Fruit
    • Sweet
    • Beverage
    • Others
       
  • Market by Battery Mode
    • Automatic E-Cigarette
    • Manual E-Cigarette
       
  • Market by Distribution Channel
    • Specialist E-Cig Shops
    • Online Stores
    • Supermarkets and Hypermarkets
    • Tobacconist
    • Others
       
  • Value Chain Analysis
  • Key Drivers and Challenges
  • Porters Five Forces Analysis
  • Competitive Landscape
    • Competitive Structure
    • Key Player Profiles


Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product, Flavor, Battery Mode, Distribution Channel, Country
Countries Covered United States, Canada
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the North America e-cigarette market performed so far and how will it perform in the coming years?
  • What are the key regions in the North America e-cigarette market?
  • What has been the impact of COVID-19 on the North America e-cigarette market?
  • What is the breakup of the North America e-cigarette market on the basis of product?
  • What is the breakup of the North America e-cigarette market on the basis of flavor?
  • What is the breakup of the North America e-cigarette market on the basis of battery mode?
  • What is the breakup of the North America e-cigarette market on the basis of distribution channel?
  • What are the various stages in the value chain of the North America e-cigarette industry?
  • What are the key driving factors and challenges in the North America e-cigarette industry?
  • What is the structure of the North America e-cigarette industry and who are the key players?
  • What is the degree of competition in the North America e-cigarette industry?
  • What are the profit margins in the North America e-cigarette industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global E-Cigarette Market
    5.1    Market Performance
    5.2    Market Breakup by Product
    5.3    Market Breakup by Flavor
    5.4    Market Breakup by Battery Mode
    5.5    Market Breakup by Distribution Channel 
    5.6   Market Breakup by Region 
    5.7    Market Forecast 
6    North America E-Cigarette Market
    6.1    Market Performance
    6.2    Impact of COVID-19
    6.3    Market Forecast 
7    North America E-Cigarette Market: Breakup by Product
    7.1    Modular E-Cigarette
    7.2    Rechargeable E-Cigarette
    7.3    Next-Generation E-Cigarette
    7.4    Disposable E-Cigarette
8    North America E-Cigarette : Breakup by Flavor
    8.1    Tobacco
    8.2    Botanical
    8.3    Fruit
    8.4    Sweet
    8.5    Beverage
    8.6    Others
9    North America E-Cigarette Market: Breakup by Battery Mode
    9.1    Automatic E-Cigarette
    9.2    Manual E-Cigarette
10    North America E-Cigarette Market: Breakup by Distribution Channel 
    10.1    Specialist E-Cig Shops
    10.2    Online Stores
    10.3    Supermarkets and Hypermarkets
    10.4    Tobacconist
    10.5    Others
11    North America E-Cigarette Market: Breakup by Country 
    11.1   United States
     11.1.1    Historical Market Trends
     11.1.2    Market Breakup by Product
     11.1.3    Market Breakup by Flavor
     11.1.4    Market Breakup by Battery Mode
     11.1.5    Market Breakup by Distribution Channel
     11.1.6    Market Forecast
    11.2   Canada
     11.2.1    Historical Market Trends
     11.2.2    Market Breakup by Product
     11.2.3    Market Breakup by Flavor
     11.2.4    Market Breakup by Battery Mode
     11.2.5    Market Breakup by Distribution Channel
     11.2.6    Market Forecast
12    SWOT Analysis 
    12.1    Overview 
    12.2    Strengths
    12.3    Weaknesses 
    12.4    Opportunities
    12.5    Threats
13    Value Chain Analysis 
14    Porter’s Five Forces Analysis 

    14.1     Overview
    14.2     Bargaining Power of Buyers
    14.3     Bargaining Power of Suppliers
    14.4     Degree of Rivalry
    14.5     Threat of New Entrants
    14.6     Threat of Substitutes
15    Price Analysis 
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players

List of Figures
Figure 1: North America: E-Cigarette Market: Major Drivers and Challenges 
Figure 2: Global: E-Cigarette Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: E-Cigarette Market: Breakup by Product (in %), 2021
Figure 4: Global: E-Cigarette Market: Breakup by Flavor (in %), 2021
Figure 5: Global: E-Cigarette Market: Breakup by Battery Mode (in %), 2021
Figure 6: Global: E-Cigarette Market: Breakup by Distribution Channel (in %), 2021
Figure 7: Global: E-Cigarette Market: Breakup by Region (in %), 2021
Figure 8: Global: E-Cigarette Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 9: North America: E-Cigarette Market: Sales Value (in Billion US$), 2016-2021
Figure 10: North America: E-Cigarette Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 11: North America: E-Cigarette Market: Breakup by Product (in %), 2021
Figure 12: North America: E-Cigarette (Modular E-Cigarette) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: North America: E-Cigarette (Modular E-Cigarette) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: North America: E-Cigarette (Rechargeable E-Cigarette) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: North America: E-Cigarette (Rechargeable E-Cigarette) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: North America: E-Cigarette (Next-Generation E-Cigarette) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: North America: E-Cigarette (Next-Generation E-Cigarette) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: North America: E-Cigarette (Disposable E-Cigarette) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: North America: E-Cigarette (Disposable E-Cigarette) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: North America: E-Cigarette Market: Breakup by Flavor (in %), 2021
Figure 21: North America: E-Cigarette (Tobacco) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: North America: E-Cigarette (Tobacco) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: North America: E-Cigarette (Botanical) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: North America: E-Cigarette (Botanical) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: North America: E-Cigarette (Fruit) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: North America: E-Cigarette (Fruit) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: North America: E-Cigarette (Sweet) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: North America: E-Cigarette (Sweet) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: North America: E-Cigarette (Beverage) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: North America: E-Cigarette (Beverage) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: North America: E-Cigarette (Other Flavors) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: North America: E-Cigarette (Other Flavors) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: North America: E-Cigarette Market: Breakup by Battery Mode (in %), 2021
Figure 34: North America: E-Cigarette (Automatic E-Cigarette) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: North America: E-Cigarette (Automatic E-Cigarette) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: North America: E-Cigarette (Manual E-Cigarette) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: North America: E-Cigarette (Manual E-Cigarette) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: North America: E-Cigarette Market: Breakup by Distribution Channel (in %), 2021
Figure 39: North America: E-Cigarette Market: Sales through Specialist E-Cig Shops (in Million US$), 2016 & 2021
Figure 40: North America: E-Cigarette Market Forecast: Sales through Specialist E-Cig Shops (in Million US$), 2022-2027
Figure 41: North America: E-Cigarette Market: Sales through Online Stores (in Million US$), 2016 & 2021
Figure 42: North America: E-Cigarette Market Forecast: Sales through Online Stores (in Million US$), 2022-2027
Figure 43: North America: E-Cigarette Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2016 & 2021
Figure 44: North America: E-Cigarette Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2022-2027
Figure 45: North America: E-Cigarette Market: Sales through Tobacconist (in Million US$), 2016 & 2021
Figure 46: North America: E-Cigarette Market Forecast: Sales through Tobacconist (in Million US$), 2022-2027
Figure 47: North America: E-Cigarette Market: Sales through Other Distribution Channels (in Million US$), 2016 & 2021
Figure 48: North America: E-Cigarette Market Forecast: Sales through Other Distribution Channels (in Million US$), 2022-2027
Figure 49: North America: E-Cigarette Market: Breakup by Country (in %), 2021
Figure 50: United States: E-Cigarette Market: Sales Value (in Million US$), 2016-2021
Figure 51: United States: E-Cigarette Market: Breakup by Product (in %), 2021
Figure 52: United States: E-Cigarette Market: Breakup by Flavor (in %), 2021
Figure 53: United States: E-Cigarette Market: Breakup by Battery Mode (in %), 2021
Figure 54: United States: E-Cigarette Market: Breakup by Distribution Channel (in %), 2021 
Figure 55: United States: E-Cigarette Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Canada: E-Cigarette Market: Sales Value (in Million US$), 2016-2021
Figure 57: Canada: E-Cigarette Market: Breakup by Product (in %), 2021
Figure 58: Canada: E-Cigarette Market: Breakup by Flavor (in %), 2021
Figure 59: Canada: E-Cigarette Market: Breakup by Battery Mode (in %), 2021
Figure 60: Canada: E-Cigarette Market: Breakup by Distribution Channel (in %), 2021
Figure 61: Canada: E-Cigarette Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: North America: E-Cigarette Industry: SWOT Analysis
Figure 63: North America: E-Cigarette Industry: Value Chain Analysis
Figure 64: North America: E-Cigarette Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: North America: E-Cigarette Market: Key Industry Highlights, 2021 and 2027
Table 2: North America: E-Cigarette Market Forecast: Breakup by Product (in Million US$), 2022-2027
Table 3: North America: E-Cigarette Market Forecast: Breakup by Flavor (in Million US$), 2022-2027
Table 4: North America: E-Cigarette Market Forecast: Breakup by Battery Mode (in Million US$), 2022-2027
Table 5: North America: E-Cigarette Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 6: North America: E-Cigarette Market Forecast: Breakup by Country (in Million US$), 2022-2027
Table 7: North America: E-Cigarette Market: Competitive Structure
Table 8: North America: E-Cigarette Market: Key Players


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