According to the latest report by IMARC Group, titled “United States E-Cigarette Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the United States e-cigarette market is currently witnessing robust growth. E-cigarettes, also known as e-cigs, e-vaping devices, vape pens, are battery-operated devices that contain nicotine, humectants and flavorings. They resemble USB memory sticks and cigars and provide a sensation of smoking tobacco. In the United States, e-cigarettes are gaining popularity as there are various online vape shops that deliver these cigarettes directly to the customers' doorstep. In addition, the manufacturers are also introducing cost-effective disposable and cartridge models of e-cigarettes, which are rechargeable and contain pre-filled cartridges.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
United States E-Cigarette Market Trends:
The increase in the desire to quit smoking tobacco and the awareness about its harmful effects represent the primary factors escalating the demand for e-cigarettes in the United States. E-cigarettes deliver nicotine without burning tobacco and are marketed as a safer and less toxic alternative to conventional cigarettes. Besides this, the availability of numerous vape stores across the country offering third-generation e-cigarettes has allowed consumers to customize their products, including changing the power for an enhanced vaping experience. Along with this, the adoption of e-cigarettes is high among adolescents due to the frequent exposure to internet advertisements. Moreover, several vendors are developing different types of e-liquid flavors with different nicotine strength levels to meet the demand. Furthermore, the availability of flavored e-cigarette variants, including mint, menthol, chocolate, bubble gum and fusions of other fruits and flavorings, is attracting a wider consumer base. On account of these factors, the market is expected to continue its robust growth during the forecast period (2021-2026).
- Based on the product, the market has been segregated into modular, rechargeable, next-generation and disposable e-cigarettes.
- On the basis of the flavor, the market has been categorized into tobacco, botanicals, fruits, sweet, beverages, and others.
- The market has been bifurcated based on the mode of operation into automatic and manual e-cigarettes.
- Based on the distribution channel, the market has been classified into specialist e-cig shops, online, supermarkets and hypermarkets, tobacconists, and others.
- Region-wise, the market has been divided into Northeast, Midwest, South and West.
- The competitive landscape of the market has also been examined, with some of the key players operating in the industry.
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