United States E-Cigarettes Market to Grow at 16.9% During 2023-2028, Bolstered by Introduction of New Generation Variants

December 21, 2021 | Retail

According to the latest report by IMARC Group, titled “United States E-Cigarette Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the United States e-cigarette market reached a value of US$ 10.4 Billion in 2022. E-cigarettes, also known as e-cigs, e-vaping devices, vape pens, are battery-operated devices that contain nicotine, humectants and flavorings. They resemble USB memory sticks and cigars and provide a sensation of smoking tobacco. In the United States, e-cigarettes are gaining popularity as there are various online vape shops that deliver these cigarettes directly to the customers' doorstep. In addition, the manufacturers are also introducing cost-effective disposable and cartridge models of e-cigarettes, which are rechargeable and contain pre-filled cartridges.


United States E-Cigarette Market Trends:

The increase in the desire to quit smoking tobacco and the awareness about its harmful effects represent the primary factors escalating the demand for e-cigarettes in the United States. E-cigarettes deliver nicotine without burning tobacco and are marketed as a safer and less toxic alternative to conventional cigarettes. Besides this, the availability of numerous vape stores across the country offering third-generation e-cigarettes has allowed consumers to customize their products, including changing the power for an enhanced vaping experience. Along with this, the adoption of e-cigarettes is high among adolescents due to the frequent exposure to internet advertisements. Moreover, several vendors are developing different types of e-liquid flavors with different nicotine strength levels to meet the demand. Furthermore, the availability of flavored e-cigarette variants, including mint, menthol, chocolate, bubble gum and fusions of other fruits and flavorings, is attracting a wider consumer base. On account of these factors, the market is expected to exhibit a CAGR of 16.9% during 2023-2028.


Market Summary:

  • Based on the product, the market has been segregated into modular, rechargeable, next-generation and disposable e-cigarettes.
  • On the basis of the flavor, the market has been categorized into tobacco, botanicals, fruits, sweet, beverages, and others.
  • The market has been bifurcated based on the mode of operation into automatic and manual e-cigarettes.
  •  Based on the distribution channel, the market has been classified into specialist e-cig shops, online, supermarkets and hypermarkets, tobacconists, and others.
  • Region-wise, the market has been divided into Northeast, Midwest, South and West.
  • The competitive landscape of the market has also been examined, with some of the key players operating in the industry.


Report Scope:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Scope of the Report
Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Product
  • Flavor
  • Mode of Operation
  • Distribution Channel
  • Region
Products Covered Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette
Flavors Covered Tobacco, Botanical, Fruit, Sweet, Beverage, Others
Mode of Operations Covered Automatic E-Cigarette, Manual E-Cigarette
Distribution Channels Covered Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets,Tobacconist, Others
Regions Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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United States E-Cigarettes Market to Grow at 16.9% During 2023-2028, Bolstered by Introduction of New Generation Variants
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