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United States E-Cigarettes Market to Witness Robust Growth During 2021-2026, Bolstered by Introduction of New Generation Variants

Published on Dec 21, 2021

According to the latest report by IMARC Group, titled “United States E-Cigarette Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the United States e-cigarette market is currently witnessing robust growth. E-cigarettes, also known as e-cigs, e-vaping devices, vape pens, are battery-operated devices that contain nicotine, humectants and flavorings. They resemble USB memory sticks and cigars and provide a sensation of smoking tobacco. In the United States, e-cigarettes are gaining popularity as there are various online vape shops that deliver these cigarettes directly to the customers' doorstep. In addition, the manufacturers are also introducing cost-effective disposable and cartridge models of e-cigarettes, which are rechargeable and contain pre-filled cartridges.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

United States E-Cigarette Market Trends:

The increase in the desire to quit smoking tobacco and the awareness about its harmful effects represent the primary factors escalating the demand for e-cigarettes in the United States. E-cigarettes deliver nicotine without burning tobacco and are marketed as a safer and less toxic alternative to conventional cigarettes. Besides this, the availability of numerous vape stores across the country offering third-generation e-cigarettes has allowed consumers to customize their products, including changing the power for an enhanced vaping experience. Along with this, the adoption of e-cigarettes is high among adolescents due to the frequent exposure to internet advertisements. Moreover, several vendors are developing different types of e-liquid flavors with different nicotine strength levels to meet the demand. Furthermore, the availability of flavored e-cigarette variants, including mint, menthol, chocolate, bubble gum and fusions of other fruits and flavorings, is attracting a wider consumer base. On account of these factors, the market is expected to continue its robust growth during the forecast period (2021-2026).

Market Summary:

  • Based on the product, the market has been segregated into modular, rechargeable, next-generation and disposable e-cigarettes.
  • On the basis of the flavor, the market has been categorized into tobacco, botanicals, fruits, sweet, beverages, and others.
  • The market has been bifurcated based on the mode of operation into automatic and manual e-cigarettes.
  •  Based on the distribution channel, the market has been classified into specialist e-cig shops, online, supermarkets and hypermarkets, tobacconists, and others.
  • Region-wise, the market has been divided into Northeast, Midwest, South and West.
  • The competitive landscape of the market has also been examined, with some of the key players operating in the industry.


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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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