United States E-Cigarette Market Report by Product (Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette), Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), Mode of Operation (Automatic E-Cigarette, Manual E-Cigarette), Distribution Channel (Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets, Tobacconist, and Others), and Region 2024-2032

United States E-Cigarette Market Report by Product (Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette), Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), Mode of Operation (Automatic E-Cigarette, Manual E-Cigarette), Distribution Channel (Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets, Tobacconist, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A2995
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Market Overview:

The United States e-cigarette market size reached US$ 12.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 43.6 Billion by 2032, exhibiting a growth rate (CAGR) of 14.75% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 12.2 Billion
Market Forecast in 2032
US$ 43.6 Billion
Market Growth Rate 2024-2032 14.75%


E-cigarettes refer to battery-powered devices that deliver vapor doses packed with nicotine and flavored solution to users. Also known as e-cigs, e-vaping devices, vape pens, electronic cigarettes, or electronic nicotine delivery systems, e-cigarettes consist of a heating coil, battery and liquid cartridge. They resemble traditional cigarettes, pipes and cigars; however, they do not burn tobacco, which usually produces tar and carbon monoxide. In the United States, e-cigarettes have gained immense popularity due to aggressive promotions by manufacturers across the country.

The United States e-cigarette market is currently driven by increasing awareness among individuals about the harmful effects of conventional cigarettes. This has encouraged them to quit smoking tobacco products and shift toward e-cigarettes, which are considered less harmful than traditional cigarettes as they do not contain tobacco. Moreover, the introduction of new generation e-cigarettes offers different nicotine strengths that allow consumers to customize the experience according to their needs. Along with this, the availability of an extensive range of flavors like tobacco, fruits, and botanicals has further escalated the demand for e-cigarettes. Furthermore, the leading manufacturers are acquiring or entering into partnerships with small and domestic vendors for increasing profitability and broadening their consumer base.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States e-cigarette market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product, flavor, mode of operation and distribution channel.

Breakup by Product:

United States E-Cigarette Market

  • Modular E-Cigarette
  • Rechargeable E-Cigarette
  • Next-Generation E-Cigarette
  • Disposable E-Cigarette
     

Breakup by Flavor:

  • Tobacco
  • Botanical
  • Fruit
  • Sweet
  • Beverage
  • Others
     

Breakup by Mode of Operation:

  • Automatic E-Cigarette
  • Manual E-Cigarette
     

Breakup by Distribution Channel:

  • Specialist E-Cig Shops
  • Online
  • Supermarkets and Hypermarkets
  • Tobacconist
  • Others
     

Breakup by Region:

United States E-Cigarette Market by Region

  • Northeast
  • Midwest
  • South
  • West
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report
Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Product
  • Flavor
  • Mode of Operation
  • Distribution Channel
  • Region
Products Covered Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette
Flavors Covered Tobacco, Botanical, Fruit, Sweet, Beverage, Others
Mode of Operations Covered Automatic E-Cigarette, Manual E-Cigarette
Distribution Channels Covered Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets,Tobacconist, Others
Regions Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the United States e-cigarette market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the United States e-cigarette market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product?
  • What is the breakup of the market based on the flavor?
  • What is the breakup of the market based on the mode of operation?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the United States e-cigarette market and who are the key players?
  • What is the degree of competition in the industry?

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United States E-Cigarette Market Report by Product (Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette), Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), Mode of Operation (Automatic E-Cigarette, Manual E-Cigarette), Distribution Channel (Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets, Tobacconist, and Others), and Region 2024-2032
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