Market Overview:
The United States e-cigarette market is currently witnessing robust growth. E-cigarettes refer to battery-powered devices that deliver vapor doses packed with nicotine and flavored solution to users. Also known as e-cigs, e-vaping devices, vape pens, electronic cigarettes, or electronic nicotine delivery systems, e-cigarettes consist of a heating coil, battery and liquid cartridge. They resemble traditional cigarettes, pipes and cigars; however, they do not burn tobacco, which usually produces tar and carbon monoxide. In the United States, e-cigarettes have gained immense popularity due to aggressive promotions by manufacturers across the country.
The United States e-cigarette market is currently driven by increasing awareness among individuals about the harmful effects of conventional cigarettes. This has encouraged them to quit smoking tobacco products and shift toward e-cigarettes, which are considered less harmful than traditional cigarettes as they do not contain tobacco. Moreover, the introduction of new generation e-cigarettes offers different nicotine strengths that allow consumers to customize the experience according to their needs. Along with this, the availability of an extensive range of flavors like tobacco, fruits, and botanicals has further escalated the demand for e-cigarettes. Furthermore, the leading manufacturers are acquiring or entering into partnerships with small and domestic vendors for increasing profitability and broadening their consumer base. Looking forward, the market is expected to continue its robust growth during the forecast period (2021-2026).
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the United States e-cigarette market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product, flavor, mode of operation and distribution channel.
Breakup by Product:
- Modular E-Cigarette
- Rechargeable E-Cigarette
- Next-Generation E-Cigarette
- Disposable E-Cigarette
Breakup by Flavor:
- Tobacco
- Botanical
- Fruit
- Sweet
- Beverage
- Others
Breakup by Mode of Operation:
- Automatic E-Cigarette
- Manual E-Cigarette
Breakup by Distribution Channel:
- Specialist E-Cig Shops
- Online
- Supermarkets and Hypermarkets
- Tobacconist
- Others
Breakup by Region:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key Questions Answered in This Report:
- How has the United States e-cigarette market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the United States e-cigarette market?
- What are the key regional markets?
- What is the breakup of the market based on the product?
- What is the breakup of the market based on the flavor?
- What is the breakup of the market based on the mode of operation?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the United States e-cigarette market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 United States E-Cigarette Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup Product
6.1 Modular E-Cigarette
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Rechargeable E-Cigarette
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Next-Generation E-Cigarette
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Disposable E-Cigarette
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Flavor
7.1 Tobacco
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Botanical
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Fruit
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Sweet
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Beverage
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Mode of Operation
8.1 Automatic E-Cigarette
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Manual E-Cigarette
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Specialist E-Cig Shops
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Online
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Supermarkets and Hypermarkets
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Tobacconist
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Region
10.1 Northeast
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Midwest
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 South
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 West
10.4.1 Market Trends
10.4.2 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Policy and Regulatory Landscape
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
List of Figures
Figure 1: United States: E-Cigarette Market: Major Drivers and Challenges
Figure 2: United States: E-Cigarette Market: Sales Value (in Million US$), 2015-2020
Figure 3: United States: E-Cigarette Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: United States: E-Cigarette Market: Breakup by Product (in %), 2020
Figure 5: United States: E-Cigarette Market: Breakup by Flavor (in %), 2020
Figure 6: United States: E-Cigarette Market: Breakup by Mode of Operation (in %), 2020
Figure 7: United States: E-Cigarette Market: Breakup by Distribution Channel (in %), 2020
Figure 8: United States: E-Cigarette Market: Breakup by Region (in %), 2020
Figure 9: United States: E-Cigarette (Modular) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: United States: E-Cigarette (Modular) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: United States: E-Cigarette (Rechargeable) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: United States: E-Cigarette (Rechargeable) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: United States: E-Cigarette (Next-Generation) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: United States: E-Cigarette (Next-Generation) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: United States: E-Cigarette (Disposable) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: United States: E-Cigarette (Disposable) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: United States: E-Cigarette (Tobacco) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: United States: E-Cigarette (Tobacco) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: United States: E-Cigarette (Botanical) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: United States: E-Cigarette (Botanical) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: United States: E-Cigarette (Fruit) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: United States: E-Cigarette (Fruit) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: United States: E-Cigarette (Sweet) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: United States: E-Cigarette (Sweet) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: United States: E-Cigarette (Beverage) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: United States: E-Cigarette (Beverage) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: United States: E-Cigarette (Other Flavors) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: United States: E-Cigarette (Other Flavors) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: United States: E-Cigarette (Automatic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: United States: E-Cigarette (Automatic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: United States: E-Cigarette (Manual) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: United States: E-Cigarette (Manual) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: United States: E-Cigarette (Specialist E-Cig Shops) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: United States: E-Cigarette (Specialist E-Cig Shops) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: United States: E-Cigarette (Online) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: United States: E-Cigarette (Online) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: United States: E-Cigarette (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: United States: E-Cigarette (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: United States: E-Cigarette (Tobacconist) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: United States: E-Cigarette (Tobacconist) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: United States: E-Cigarette (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: United States: E-Cigarette (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Northeast: E-Cigarette Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Northeast: E-Cigarette Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Midwest: E-Cigarette Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: Midwest: E-Cigarette Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: South: E-Cigarette Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: South: E-Cigarette Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: West: E-Cigarette Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: West: E-Cigarette Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: United States: E-Cigarette Industry: SWOT Analysis
Figure 52: United States: E-Cigarette Industry: Value Chain Analysis
Figure 53: United States: E-Cigarette Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: United States: E-Cigarette Market: Key Industry Highlights, 2020 and 2026
Table 2: United States: E-Cigarette Market Forecast: Breakup by Product (in Million US$), 2021-2026
Table 3: United States: E-Cigarette Market Forecast: Breakup by Flavor (in Million US$), 2021-2026
Table 4: United States: E-Cigarette Market Forecast: Breakup by Mode of Operation (in Million US$), 2021-2026
Table 5: United States: E-Cigarette Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 6: United States: E-Cigarette Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: United States: E-Cigarette Market: Competitive Structure
Table 8: United States: E-Cigarette Market: Key Players