Europe E-Cigarettes Market to Reach US$ 80.2 Billion by 2032, Augmented by Increasing Willingness to Quit Smoking

April 18, 2023 | Retail

According to the latest report by IMARC Group, titled "Europe E-Cigarettes Market Report by Product (Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette), Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), Mode of Operation (Automatic E-Cigarette, Manual E-Cigarette), Distribution Channel (Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets, Tobacconist, and Others), and Country 2024-2032," the Europe e-cigarettes market size reached US$ 16.7 Billion in 2023. Electronic cigarettes (e-cigarettes), also known as vapes, are battery operated devices that heat a liquid into an aerosol inhaled by the user. They comprise a battery, a heating element, and a tank or cartridge to hold the e-liquid. They deliver a dosage of vaporized nicotine or flavored solutions to be inhaled by the users. They do not produce harmful chemicals that are found in tobacco smoke, such as benzene, formaldehyde, and ammonia, as compared to conventional cigarettes. 

Europe E-Cigarettes Market Trends:

The increasing desire to quit smoking tobacco and the rising consciousness about its harmful effects represent one of the major factors driving the demand for e-cigarettes in the European region. Moreover, the growing awareness about the benefits of e-cigarettes as they are less harmful and expensive and have reduced amounts of carcinogens as compared to their alternatives is influencing the market positively. In addition, the increasing number of smokers on account of hectic lifestyles and early exposure to cigarettes is catalyzing the demand for e-cigarettes in the region. Apart from this, key players operating in the region are launching e-cigarettes in innovative flavors, such as apple, berry, saffron, strawberry, kiwi, hazelnut, mint, candy, and cinnamon, to expand their product portfolio. They are also adopting different methods of marketing and selling their products to expand their existing consumer base. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 80.2 Billion by 2032, exhibiting a CAGR of 18.1% during 2024-2032. 

Market Summary:

  • On the basis of the product, the market has been segmented into modular, rechargeable, next-generation, and disposable e-cigarettes. Presently, rechargeable e-cigarettes hold the largest market share.
  • Based on the flavor, the market has been segregated into tobacco, botanical, fruit, sweet, beverage, and others. Tobacco currently accounts for the biggest market share.
  • On the basis of the operation, automatic e-cigarette dominates the market, followed by manual e-cigarette.
  • Based on the distribution channel, the market has been classifed into specialists e-cig shops, online, supermarkets and hypermarkets, tobacconists, and others. Specialists e-cig shops currently exhibits a clear dominance in the market.
  • Country-wise, the market has been divided into the Germany, France, United Kingdom, Italy, Spain, and others. Amongst these, the United Kingdom enjoys the leading position in the market.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product, Flavor, Mode of Operation, Distribution Channel, Country
Countries Covered  Germany, France, United Kingdom, Italy, Spain, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

134 N 4th St.
Brooklyn, NY 11249, USA
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Europe E-Cigarettes Market to Reach US$ 80.2 Billion by 2032, Augmented by Increasing Willingness to Quit Smoking
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-714-6104


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More