The Europe e-cigarettes market is currently witnessing robust growth. An e-cigarette is a battery-operated electronic device that enhances the experience of smoking cigarettes. It delivers a dosage of vaporized nicotine or flavored solutions to be inhaled by the users. An e-cigarette consists of heating elements (atomizer), a mouthpiece that assists in inhaling, and a reservoir for holding the liquid solution. It is relatively a safer alternative to conventional cigarettes as it does not burn tobacco, which generates tar and carbon monoxide. The aggressive promotions of e-cigarettes by manufacturers in the European region have attracted a large number of consumers, especially young adults and adolescents.
The Europe e-cigarettes market is primarily driven by the willingness of individuals to quit smoking and their perception of e-cigarettes as a more healthful alternative to cigarettes and other conventional forms of tobacco intake. E-cigarettes are less harmful as they have a reduced amount of carcinogens and are less expensive with a longer shelf life as compared to their alternatives. They are widely available in local convenience stores, and smoke and vape shops. E-cigarettes are also accessible via online platforms that deliver the product directly to the consumer’s doorstep. Furthermore, the launch of new-generation e-cigs, which offer flexibility to users in terms of strength and refilling, has also escalated the market growth. On account of these factors, the market is expected to continue its robust growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe e-cigarettes market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product, flavor, mode of operation and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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