Europe E-Cigarettes Market Outlook, Growth, Trends, and Research Report
Europe E-Cigarettes Market Report by Product (Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette), Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), Mode of Operation (Automatic E-Cigarette, Manual E-Cigarette), Distribution Channel (Specialist E-Cig Shops, Online, Supermarkets and Hypermarkets, Tobacconist, and Others), and Country 2024-2032
The Europe e-cigarettes market size reached US$ 16.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 80.2 Billion by 2032, exhibiting a growth rate (CAGR) of 18.1% during 2024-2032.
Market Size in 2023
US$ 16.7 Billion
Market Forecast in 2032
US$ 80.2 Billion
Market Growth Rate 2024-2032
An e-cigarette is a battery-operated electronic device that enhances the experience of smoking cigarettes. It delivers a dosage of vaporized nicotine or flavored solutions to be inhaled by the users. An e-cigarette consists of heating elements (atomizer), a mouthpiece that assists in inhaling, and a reservoir for holding the liquid solution. It is relatively a safer alternative to conventional cigarettes as it does not burn tobacco, which generates tar and carbon monoxide. The aggressive promotions of e-cigarettes by manufacturers in the European region have attracted a large number of consumers, especially young adults and adolescents.
The Europe e-cigarettes market is primarily driven by the willingness of individuals to quit smoking and their perception of e-cigarettes as a more healthful alternative to cigarettes and other conventional forms of tobacco intake. E-cigarettes are less harmful as they have a reduced amount of carcinogens and are less expensive with a longer shelf life as compared to their alternatives. They are widely available in local convenience stores, and smoke and vape shops. E-cigarettes are also accessible via online platforms that deliver the product directly to the consumer’s doorstep. Furthermore, the launch of new-generation e-cigs, which offer flexibility to users in terms of strength and refilling, has also escalated the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe e-cigarettes market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on product, flavor, mode of operation and distribution channel.
Breakup by Product:
Breakup by Flavor:
Breakup by Mode of Operation:
Breakup by Distribution Channel:
Specialist E-Cig Shops
Supermarkets and Hypermarkets
Breakup by Country:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Base Year of the Analysis
Product, Flavor, Mode of Operation, Distribution Channel, Country
Germany, France, United Kingdom, Italy, Spain, Others
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Key Questions Answered in This Report
The Europe e-cigarettes market was valued at US$ 16.7 Billion in 2023.
We expect the Europe e-cigarettes market to exhibit a CAGR of 18.1% during 2024-2032.
The rising demand for e-cigarettes among individuals who are willing to quit smoking, along with the introduction of new-generation e-cigs, which offer flexibility to users in terms of refilling, is primarily driving the Europe e-cigarettes market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of e-cigarettes across several European nations.
Based on the product, the Europe e-cigarettes market has been divided into modular e-cigarette, rechargeable e-cigarette, next-generation e-cigarette, and disposable e-cigarette. Among these, rechargeable e-cigarette currently exhibits a clear dominance in the market.
Based on the flavor, the Europe e-cigarettes market can be categorized into tobacco, botanical, fruit, sweet, beverage, and others. Currently, tobacco accounts for the majority of the total market share.
Based on the mode of operation, the Europe e-cigarettes market has been segregated into automatic e-cigarette and manual e-cigarette, where automatic e-cigarette currently exhibits a clear dominance in the market.
Based on the distribution channel, the Europe e-cigarettes market can be bifurcated into specialist e-cig shops, online, supermarkets and hypermarkets, tobacconist, and others. Currently, specialist e-cig shops hold the largest market share.
On a regional level, the market has been classified into Germany, France, United Kingdom, Italy, Spain, and others, where United Kingdom currently dominates the Europe e-cigarettes market.
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