Egypt Sportswear Market

Egypt Sportswear Market Overview:

The Egypt sportswear market size reached USD 692.54 Million in 2024. Looking forward, the market is expected to reach USD 967.93 Million by 2033, exhibiting a growth rate (CAGR) of 3.71% during 2025-2033. The market is witnessing steady growth driven by increasing health awareness, rising youth participation in fitness activities, and the growing popularity of athleisure fashion. Enhanced retail presence, online accessibility, and international brand entry further boost demand. These factors collectively contribute to the expanding Egypt sportswear market share.

Egypt Sportswear Market Trends:

Growing Youth Demographic and Sports Participation

The young population in Egypt is relatively high hence playing a major role in spurring the sportswear industry in the country. The youth consumers and consumers are increasingly more interested in embracing global fashion and fitness trends, such as activewear and athletics-lifestyle. They are becoming more and more involved in games (both traditional and non-traditional, including football, running, basketball, and gym workouts) and so have the demand to sportswear that is trendy and functional. The schools, universities and even the community organizations are promoting sports and physical activities too which continue to feed this trend. Further, sport populism increases the popularity of young people using sports (mainly football) national pride and trade in various apparels and products of the teams. This active demographic segment not only seeks functionality in sportswear but also values fashion, brand image, and self-expression, making it a prime target for both international and domestic sportswear brands operating in Egypt.

Rising Health Awareness and Fitness Culture

The growing awareness around health and wellness is a key driver of the Egypt sportswear market growth. As more individuals adopt active lifestyles to combat sedentary habits and health-related issues, demand for fitness-related products has surged. Gyms, fitness centers, and outdoor exercise routines are becoming more common, especially among urban populations. Campaigns promoting physical well-being, both from the government and private health organizations, are encouraging people to engage in sports and fitness activities. This has led to a preference for high-performance, breathable, and functional apparel. The rise of fitness influencers and digital workout platforms also contributes to changing lifestyle choices. As a result, sportswear is no longer a niche category but an essential part of everyday clothing for health-conscious Egyptians.

Rise of Athleisure and Fashion Integration

The blending of athletic wear with casual fashion, known as athleisure, has become a prominent trend in Egypt, contributing to the sportswear market's growth. Consumers increasingly prefer versatile clothing that combines comfort, functionality, and style, suitable for both workouts and everyday activities. Athleisure caters to this demand by offering apparel that transitions seamlessly from the gym to social or work settings. This shift is especially evident among urban professionals and students who seek practicality without compromising on appearance. Social media, fashion influencers, and global trends are accelerating the adoption of sporty-chic styles in Egypt. As brands introduce more stylish and trend-aligned collections, sportswear is being perceived not just as performance gear but also as fashionable, everyday attire.

Egypt Sportswear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, distribution channel, and end user.

Product Insights:

• Shoes
• Clothes

The report has provided a detailed breakup and analysis of the market based on the product. This includes shoes and clothes.

Distribution Channel Insights:

• Online Stores
• Retail Stores

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online stores and retail stores.

End User Insights:

• Men
• Women
• Kids

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes men, women, and kids.

Regional Insights:

• Greater Cairo
• Alexandria
• Suez Canal
• Delta
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Greater Cairo, Alexandria, Suez Canal, Delta, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Egypt Sportswear Market News:

• In January 2025, Adidas and Jumia entered a commercial agreement to expand access to Adidas sportswear in Egypt and Morocco. The partnership is intended to make the brand’s iconic athletic apparel more readily available to millions of consumers across Africa.
• In March 2025, UK-based sportswear and fashion company Frasers entered a long-term strategic partnership with GMG, a leading Dubai-based retailer and distributor. Under this 10-year agreement, the two will launch Frasers’ flagship brand, Sports Direct, throughout the Gulf region and Egypt, aiming to open 50 stores over the next five years.

Egypt Sportswear Market Report Coverage:

Key Questions Answered in This Report:

• How has the Egypt sportswear market performed so far and how will it perform in the coming years?
• What is the breakup of the Egypt sportswear market on the basis of product?
• What is the breakup of the Egypt sportswear market on the basis of distribution channel?
• What is the breakup of the Egypt sportswear market on the basis of end user?
• What is the breakup of the Egypt sportswear market on the basis of region?
• What are the various stages in the value chain of the Egypt sportswear market? 
• What are the key driving factors and challenges in the Egypt sportswear market?
• What is the structure of the Egypt sportswear market and who are the key players?
• What is the degree of competition in the Egypt sportswear market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Egypt sportswear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Egypt sportswear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Egypt sportswear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.