Electric Blankets Market

Electric Blankets Market Size and Share:

The global electric blankets market size was valued at USD 1.14 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.02 Billion by 2033, exhibiting a CAGR of 6.23% during 2025-2033. North America currently dominates the market, holding a market share of around 35.2% in 2024. The market is driven by rising demand for energy-efficient heating solutions, particularly in colder regions, supported by growing consumer preference for cost-effective and eco-friendly options. Technological advancements, such as smart blankets with customizable temperature settings, enhance convenience, while an aging population increases demand for therapeutic warmth. Expanding e-commerce accessibility, coupled with rising seasonal demand and government energy-efficiency initiatives, are further augmenting the electric blankets market share.

The market is propelled by an increasing demand for energy-efficient heating solutions, particularly in colder areas. Increasing awareness about cost-effective and eco-friendly home heating options enhances adoption. Technological advancements, such as smart electric blankets with temperature control and timers, enhance consumer appeal. The growing elderly population, which seeks comfort and pain relief, further propels market growth. Additionally, rising disposable incomes and changing lifestyles drive demand for premium, convenient products. Seasonal demand spikes during winter months also contribute to market expansion. The implementation of government initiatives promoting energy-efficient appliances, and the expansion of e-commerce platforms further accelerate electric blankets market growth. For instance, India aims to develop its renewable power base to 500 GW by 2030, with a focus on solar and wind power, to achieve a 68.4% contribution from non-fossil-based sources by 2031-32. Government initiatives, such as the USD 2.9 Billion Production-Linked Incentive (PLI) program for solar photovoltaic systems and direct subsidies for energy-efficient products, are supporting this shift. In industries such as electric blankets, these programs promote the adoption of energy-efficient technology, thereby furthering India's green energy future.

The United States stands out as a key regional market, primarily driven by increasing demand for energy-efficient and cost-effective heating solutions, particularly in colder regions. Rising electricity costs and consumer preference for sustainable home appliances enhance adoption. The U.S. major home appliances market is expected to grow by 4.4% from 2025 to 2028, driven by increasing demand for energy-efficient products and the integration of smart home technology. With 40% of U.S. homes already utilizing smart appliances, sustainability, and technology are key drivers of this shift. Moreover, similar trends among environmentally conscious and technologically advanced consumers are increasing the demand for green and efficient products, thereby driving future growth of the market. Technological advancements, such as smart blankets with app-controlled temperature settings and safety features, enhance product appeal. The growing elderly population, seeking warmth and pain relief, further fuels demand. Seasonal winter sales and promotional discounts also stimulate market growth. Additionally, the expansion of e-commerce platforms makes these products more accessible. Rising disposable incomes and a shift toward convenient, luxury home comfort products further contribute to the market's expansion in the U.S.

Electric Blankets Market Trends:

Growing Demand Driven by the Aging Population

The aging global population is a key driver propelling market development. According to the World Health Organization (WHO), the number of individuals aged 60 and older is projected to reach 1.4 billion globally by 2030. This demographic shift is generating an increased demand for products that improve comfort and health, particularly in senior care. Elderly individuals are more sensitive to cold temperatures, and electric blankets provide an effective solution to maintain warmth during harsh winters. As the elderly population grows, the need for comfort-enhancing products such as electric blankets are expected to rise. Additionally, electric blankets offer therapeutic benefits, providing relief for pain-related conditions such as arthritis and fibromyalgia, which are prevalent in older adults. This trend emphasizes the need for companies to develop electric blankets that meet the specific requirements of senior care, which is also creating a positive electric blankets market outlook.

Innovations in Product Design and Technology

Technological advancements are fueling the demand for electric blankets as manufacturers focus on creating products that cater to modern consumer needs. According to individuals who sleep in clean bedding, there is a 19% improvement in sleep quality. This focus on creating an optimal sleep environment extends to the demand for electric blankets, as consumers seek solutions that enhance comfort, support sleep hygiene, and promote better rest. Innovations including water- and stain-resistant fabrics, battery-powered systems, and mobile chargeable options have made electric blankets more versatile and user-friendly. These enhancements provide added convenience and extend the usability of electric blankets, making them more appealing to a tech-savvy consumer base. Lightweight designs, which contribute to greater portability, are also gaining popularity, offering consumers an ideal balance between comfort and ease of use. Such innovations are pushing the boundaries of product functionality, thereby driving growth in the market. Furthermore, product customization, such as the use of microfiber fleece for added insulation and warmth retention, is creating new opportunities for manufacturers to offer specialized blankets. This ongoing technological transformation is expected to sustain the market’s upward trajectory.

Electric Blankets as Therapeutic Tools for Pain Management

Electric blankets are increasingly being recognized for their therapeutic potential in pain and sleep management, adding a new dimension to their use. A study from the National Health and Medical Research Council (NHMRC) suggests that poor sleep coexists with chronic pain in up to 90% of cases, highlighting the opportunity for electric blankets to act as a non-invasive, cost-effective treatment option. Electric blankets provide targeted warmth, which can help alleviate symptoms of muscle pain, arthritis, and fibromyalgia. This is particularly relevant for individuals seeking alternatives to medication or other treatments. As awareness grows about the therapeutic benefits of heat therapy, particularly for pain relief and improved sleep quality, the electric blanket market is poised to expand further. The growing emphasis on health and wellness, along with the escalating occurrence of chronic pain conditions, presents a significant opportunity for electric blanket manufacturers to cater to a broader consumer base.

Electric Blankets Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global electric blankets market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on type, size, material, distribution channel, and end user.

Analysis by Type:

• Electric Under Blankets
• Electric Over Blankets

Electric under blankets stand as the largest component in 2024, holding around 55.3% of the market share, primarily due to their superior energy efficiency, consistent heat distribution, and seamless integration with existing bedding. Unlike over blankets, they provide targeted warmth without bulk, making them ideal for prolonged use during sleep. Their growing adoption is driven by advanced features such as dual-zone heating, moisture-wicking fabrics, and smart connectivity, catering to personalized comfort needs. According to the electric blankets market forecast, rising consumer preference for discreet, low-profile heating solutions in colder regions further solidifies market leadership. The segment benefits from increasing demand among elderly users seeking therapeutic benefits for joint pain and improved circulation. Manufacturers are also focusing on safety enhancements, including auto-shutoff and overheating protection, enhancing consumer confidence. With innovations in lightweight, machine-washable designs and expanding retail availability, electric under blankets are poised to sustain their dominance, reinforcing their position as the preferred choice in residential and hospitality sectors globally.

Analysis by Size:

• Single Size
• Double Size
• King Size

Single size leads the market with around 40.2% of market share in 2024, driven by their widespread use in individual bedding setups and cost-effective appeal. Their compact design makes them ideal for single sleepers, students, and smaller households, aligning with the growing trend of solo living and compact urban housing. Energy efficiency is another key factor, as single-size blankets consume less power while delivering targeted warmth, thereby appealing to budget-conscious consumers. Manufacturers have further increased demand by integrating advanced features such as adjustable heat settings and ultra-soft materials into single-size variants, enhancing comfort without compromising affordability. The segment also benefits from strong adoption in regions with colder climates, where personalized heating solutions are prioritized. Additionally, the rise of e-commerce has made single-size blankets more accessible, with competitive pricing and convenience driving sales. As urbanization and single-person households continue to increase, the segment is expected to maintain its dominance, supported by innovations in lightweight, washable, and smart-enabled designs tailored for individual users.

Analysis by Material:

• Wool
• Cotton
• Polyester
• Acrylic
• Others

Polyester leads the market with around 45.3% of market share in 2024, due to its durability, affordability, and superior performance in heat retention. Its lightweight yet robust fabric structure ensures even heat distribution while resisting wrinkles and shrinkage, enhancing longevity. Polyester’s moisture-wicking properties improve user comfort by preventing overheating, a key factor driving consumer preference. Additionally, the material’s compatibility with machine washing simplifies maintenance, making it a practical choice for everyday use. Manufacturers favor polyester for its versatility, enabling seamless integration of heating elements without compromising flexibility or safety. The segment’s growth is further propelled by innovations such as brushed polyester finishes, which enhance softness and mimic premium fabrics at competitive prices. With rising demand for cost-effective yet high-performance electric blankets, particularly in price-sensitive markets, polyester’s dominance is reinforced. Its adaptability to eco-friendly recycled variants also aligns with sustainability trends, ensuring its continued leadership in the market as consumers and brands prioritize both functionality and environmental responsibility.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

Specialty stores lead the market with around 36.8% of market share in 2024, due to their specialized product knowledge and curated shopping experience. These stores offer consumers hands-on interaction with products, enabling them to assess features, including fabric quality, heating technology, and safety mechanisms, before purchase, a critical factor for high-consideration items. Their trained staff provides tailored recommendations, particularly appealing to elderly buyers and those seeking therapeutic benefits. The channel's strength lies in its ability to stock premium and innovative models, including smart blankets with app connectivity, which often require demonstration. Seasonal promotions and in-store bundling strategies further drive foot traffic during peak winter months. While e-commerce grows, specialty stores maintain an edge in after-sales support, including warranty services and repairs, fostering brand loyalty. Their strategic partnerships with manufacturers ensure early access to new launches, reinforcing their position as the go-to destination for quality-conscious consumers. This dominance is expected to persist, especially in regions where customers prioritize tactile shopping and expert guidance for home comfort solutions.

Analysis by End User:

• Commercial
  • Hotels
  • Hospitals
  • Others
• Residential

Residential leads the market with around 72.2% of market share in 2024, driven by rising demand for personalized and energy-efficient home heating solutions. With increasing consumer emphasis on comfort and cost savings, electric blankets have become a staple in households, particularly in colder regions where they serve as an economical alternative to centralized heating. The segment’s growth is further fueled by the aging population, which relies on these products for therapeutic warmth to alleviate joint pain and improve circulation. Technological advancements, such as smart temperature control and ultra-soft fabrics, have enhanced their appeal, making them a preferred choice for modern homes. Additionally, the rise in single-person households and compact living spaces has enhanced adoption, as electric blankets offer targeted warmth without excessive energy consumption. Manufacturers are catering to this demand with stylish, machine-washable designs that seamlessly integrate into home decor. As consumers continue to prioritize convenience, affordability, and sustainability in home heating, the residential segment is poised to maintain its leading position in the market.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, North America accounted for the largest market share of over 35.2%., driven by harsh winter conditions, high disposable incomes, and strong consumer preference for energy-efficient heating solutions. The region's advanced retail infrastructure, including specialty stores and e-commerce platforms, ensures widespread product accessibility, while technological innovations such as smart blankets with app integration cater to tech-savvy consumers. A growing elderly population seeking therapeutic warmth for pain relief further propels demand, particularly in the U.S. and Canada. Additionally, rising energy costs and environmental consciousness have accelerated adoption, as electric blankets offer a cost-effective alternative to conventional heating systems. Manufacturers in North America emphasize safety certifications and premium features, reinforcing consumer trust. Seasonal promotions and aggressive marketing during winter months also contribute to robust sales. With continued urbanization and increasing awareness of sustainable home solutions, North America is poised to maintain its dominance, supported by ongoing product advancements tailored to regional climate needs and lifestyle preferences.

Key Regional Takeaways:

United States Electric Blankets Market Analysis

In 2024, the United States holds a substantial share of around 86.50% of the market share in North America. The market in the United States is experiencing steady growth, driven by heightened demand for energy-efficient home heating solutions amid fluctuating energy prices. Consumers increasingly prefer personal heating products that reduce central heating usage during colder months, helping lower energy bills. Technological innovations, such as smart controls and programmable timers, have improved appeal among tech-savvy buyers. Additionally, the rising popularity of wellness and comfort-oriented home accessories is encouraging adoption. Seasonal demand peaks in winter, particularly in northern states, while expanding online retail penetration improves accessibility. For instance, in 2024, two significant snowstorms (with at least 3 inches of snow or more) affected more than 290 million individuals in the United States. Electric blankets are also becoming integrated with home automation systems, adding convenience and customization. The growing geriatric population, favoring warmth and therapeutic benefits, further supports market growth. Moreover, the trend toward eco-conscious living is making electric blankets an attractive alternative to traditional heating methods. Marketing strategies focusing on luxury, comfort, and energy efficiency are reshaping consumer preferences. With rising disposable incomes and increased awareness about sleep quality, the market is positioned for sustainable growth in the coming years. 

Europe Electric Blankets Market Analysis

The market in Europe is gaining traction due to a rising interest in sustainable heating alternatives amid growing environmental awareness. With energy conservation becoming a regional priority, consumers are turning to electric blankets as efficient heating options that reduce overall household energy consumption. This shift aligns with the broader EU energy transition goals, which Eurelectric highlights, projecting electrification to rise significantly to 35% by 2030 and 61% by 2050, further increasing demand for electric heating solutions. The region’s long and cold winters, particularly in northern and central areas, continue to support localized warmth solutions. Electric blankets are gaining popularity due to their comfort, therapeutic benefits, and e-commerce accessibility. Health-conscious consumers appreciate their benefits, and the market is shaped by minimalist and functional home products. As smart home technologies change, integration with digital assistants and mobile apps is expected to accelerate market growth in Europe.

Asia Pacific Electric Blankets Market Analysis

The market in Asia Pacific is witnessing growth fueled by changing consumer lifestyles and increasing urbanization. As more individuals move into compact urban dwellings, demand for space-efficient heating solutions such as electric blankets are on the rise. Additionally, the growing middle class and improving living standards are increasing spending on comfort-oriented home products. In colder regions of the continent, electric blankets serve as a practical solution to supplement inadequate or costly central heating systems. According to industry reports, snow can lie in some areas for 100–150 days a year, with frost persisting for months in North and Northwest China, further reinforcing the need for reliable personal heating solutions in such climates. The rise of digital retail platforms has significantly improved product accessibility, especially in emerging markets. Technological advancements, health awareness, and rising demand for electric blankets are driving market growth, particularly among younger tech-aware consumers, enhancing comfort and convenience.

Latin America Electric Blankets Market Analysis

The market in Latin America is expanding due to changing home comfort preferences, increased lifestyle awareness, and cold spells, resulting in increased demand for energy-efficient heating alternatives. Consumers are increasingly opting for compact, cost-effective options to combat night-time chills without raising electricity bills. As indicated in the reports, between May and August, brief incursions of cold air originating from the south may cause nighttime temperatures in Brazil to drop to approximately 8–10 °C (46–50 °F) or even lower, thereby increasing the demand for localized heating solutions like electric blankets. Furthermore, the spread of digital marketplaces has played a key role in enhancing product visibility and accessibility. The market also benefits from a growing focus on self-care and comfort, with electric blankets perceived as contributing to improved rest and well-being.

Middle East and Africa Electric Blankets Market Analysis

The market in the Middle East and Africa is growing gradually, influenced by seasonal cold snaps and changing consumer expectations around home comfort. In higher-altitude and desert-climate regions, where temperatures can drop significantly at night, electric blankets offer an efficient personal heating solution. According to industry reports, the northern parts of Saudi Arabia experienced minimum temperatures ranging between 0 and 3 degrees Celsius in December 2024, highlighting the need for reliable warmth during colder periods. Electric blankets are gaining popularity as an alternative to traditional heating methods due to their convenience, ease of use, and growing awareness about sleep quality and lifestyle enhancement.

Competitive Landscape:

The competitive landscape of the market is characterized by intense rivalry as key players focus on innovation, product differentiation, and strategic expansion. Leading manufacturers are investing heavily in research and development (R&D) activities to introduce advanced features such as smart temperature control, ultra-low EMF emissions, and eco-friendly materials to appeal to tech-savvy and environmentally conscious consumers. Several market players are expanding their distribution networks through partnerships with e-commerce platforms and specialty retailers to enhance market reach. Branding and safety certifications are being prioritized to build consumer trust, while competitive pricing strategies target both premium and budget segments. Strategic collaborations with healthcare providers to promote therapeutic benefits further strengthen market positioning. Additionally, companies are leveraging seasonal marketing campaigns and regional customization to address diverse climatic needs. This dynamic competition is driving continuous product improvements and market growth.

The report provides a comprehensive analysis of the competitive landscape in the electric blankets market with detailed profiles of all major companies, including:

• Argos Limited (J Sainsbury Plc)
• Beurer GmbH
• Biddeford Blankets LLC (Microlife Corporation)
• CDB Goldair
• Glen Dimplex Group
• MAXSA Innovations LLC
• Morphy Richards Limited
• Shavel Associates Inc.
• Silentnight Group Limited
• Slumberdown Group Limited (John Cotton Group Limited)
• Sunbeam Products Inc. (Newell Brands Inc)

Latest News and Developments:

• May 2025: Eight Sleep launched the Pod 5, an upgraded smart sleep system featuring AI-powered temperature control, a surround sound speaker, and a hydro-powered heating and cooling blanket. The Pod 5 offers customizable comfort through its adjustable base and sleep-tracking features, available in Core, Plus, and Ultra versions starting at USD 3,049.
• March 2025: Groenland Sustainable Living launched BOHEM, a heated blanket blending bohemian design with energy efficiency. Featuring nine heat levels, quick warming, and safety protections, it consumes just 160 watts, far less than traditional heaters. Made from washable knitted acrylic, BOHEM combines aesthetics and function, appealing to eco-conscious users in Europe.
• January 2025: Dunelm launched a 30% winter sale, including on its Cosy & Warm Electric Blanket. Available in single, double, and king sizes, the blanket features three adjustable heat settings, elasticated straps for secure fitting, and ultra-soft polyester.
• November 2024: Jartoo launched a carbon nanotube heated blanket featuring Apalos FlexHT technology and low-voltage infrared heating. It offers up to 60% energy savings, fast, even warmth, and portability. The machine-washable blanket combines advanced safety, efficiency, and user convenience for indoor and outdoor use.
• November 2024: Stoov launched the Huge Hug, a rechargeable heated blanket offering up to six hours of warmth via infrared technology. Available in four colors and two battery options, it features three temperature settings, cordless portability, and stylish design, positioning it as a premium comfort product for winter.

Electric Blankets Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the electric blankets market from 2019-2033.
• The electric blankets market research report provides the latest information on the market drivers, challenges, and opportunities in the global market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the electric blankets industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.