According to the latest report by IMARC Group, titled “India Electric Toothbrush Market by Technology (Rotational, Vibrational) Bristle Type (Soft Bristles, Nanometer Bristles), Distribution Channel (Online, Offline), End User (Adults, Children), and Region 2023-2028,” the India electric toothbrush market size reached US$ 69.11 Million in 2022. An electric toothbrush is a high-tech oral hygiene device that utilizes motorized bristle movements to provide superior cleaning. They are usually available in rotating or vibrating bristles variants that help remove plaque and clean teeth and gums more thoroughly. An electric toothbrush is equipped with various features such as timers, pressure sensors, and oscillating-rotating or sonic technology, ensuring a thorough and efficient cleaning experience. As compared to manual toothbrushes, electric toothbrushes are easy to use, travel-friendly, save time, improve blood circulation, promote gum health, and offer an enhanced cleaning procedure.
India Electric Toothbrush Market Trends:
The growing prevalence of dental problems, such as tooth decay, gum diseases, and plaque buildup, is one of the key factors propelling the market growth in India. Electric toothbrushes are designed to remove plaque more efficiently, reducing the risk of oral health issues. Moreover, dental professionals and oral care experts are actively promoting electric toothbrushes due to their proven effectiveness in maintaining optimal oral health, which, in turn, is favoring the market growth. Apart from this, the introduction of innovative product variants equipped with advanced features, such as pressure sensors, timers, and different brushing modes, are providing a considerable boost to the market growth. Additionally, the widespread product adoption as they are easy to use, requires less effort, and provides a more thorough cleaning experience is acting as another growth-inducing factor. Furthermore, the rising expenditure capacities of consumers has led to higher spending on premium personal care products, including oral care devices, which, in turn, is favoring the market growth. Other factors, including growing oral health concerns and easy product availability across e-commerce platforms, are presenting remunerative growth opportunities for the market. Looking forward, the market value is projected to reach US$ US$ 97.26 Million by 2028, expanding at a CAGR of 5.70% during 2023-2028.
- Based on technology, the market has been bifurcated into rotational and vibrational. According to the report, rotational represents the largest segment.
- On the basis of the bristle type, the market has been divided into soft and nanometer bristles. Currently, soft bristles account for the largest segment.
- Based on the distribution channel, the market has been bifurcated into online and offline. According to the report, offline accounts for the largest market share.
- On the basis of end user, the market has been categorized into adults and children. At present, adults represent the largest segment.
- Region-wise, the market has been segmented into Maharashtra, Tamil Nadu, Uttar Pradesh, Gujarat, Karnataka, West Bengal, Rajasthan, Andhra Pradesh, Telangana, Madhya Pradesh, Delhi NCR, Punjab, Haryana, and others.
- The competitive landscape of the market has also been examined, with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Koninklijke Philips N.V., Perfora, and Procter & Gamble Company.
|Base Year of the Analysis
|Bristle Types Covered
||Soft Bristles, Nanometer Bristles
|Distribution Channels Covered
|End Users Covered
||Maharashtra, Tamil Nadu, Uttar Pradesh, Gujarat, Karnataka, West Bengal, Rajasthan, Andhra Pradesh, Telangana, Madhya Pradesh, Delhi NCR, Punjab, Haryana, Others
||Church & Dwight Co. Inc., Colgate-Palmolive Company, Koninklijke Philips N.V., Perfora, and Procter & Gamble Company.
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