India Electric Toothbrush Market

Market Overview:

The India electric toothbrush market size reached USD 76.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 120.5 Million by 2033, exhibiting a growth rate (CAGR) of 4.87% during 2025-2033. The escalating consumer awareness about oral hygiene, the rising prevalence of dental problems and diseases in the country and inflating disposable incomes of individuals represent some of the key factors driving the market.

An electric toothbrush employs electrical power to move the brush head, providing a more effective and efficient cleaning experience than a traditional manual toothbrush. The bristles of an electric toothbrush typically move in a back-and-forth or circular motion, oscillating or rotating at high speeds. This, in turn, removes comparatively more plaque and bacteria from teeth and gums. Besides this, electric toothbrushes offer numerous modes and settings, such as sensitive or massage mode for individuals with gum sensitivity, as well as different types of brush heads for specific dental needs. In addition to this, two types of electric toothbrushes are available in the market, including rechargeable and battery-operated. They are convenient and widely effective for maintaining good oral hygiene and providing a better cleaning experience than a manual toothbrush.

India Electric Toothbrush Market Trends:

The escalating health consciousness and awareness regarding the importance of good oral hygiene among consumers represents one of the prime factors driving the market growth in India. Besides this, electric toothbrushes are considered more effective and efficient than traditional manual toothbrushes, which is propelling the market growth. Moreover, the growing prevalence of numerous dental problems and diseases among the masses has enhanced the demand for effective oral care products, including electric toothbrushes, which are presenting remunerative growth opportunities for the market. Concurrent with this, the inflating disposable income of individuals and their willingness to spend on premium oral care products is creating a favorable outlook for the market. Furthermore, the availability of electric toothbrushes with advanced and innovative technologies, such as oscillation, rotation, and pulsation, which help remove more plaque and bacteria from teeth and gums, is contributing to the market growth. In line with this, the introduction of smart toothbrushes with advanced features, such as Bluetooth connectivity and real-time feedback, is strengthening the market growth. Other factors, such as significant advancements in dental research, the bolstering growth of the e-commerce sector, the implementation of aggressive marketing and advertising activities by key market players, and improved product affordability, are positively impacting the market growth in the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India electric toothbrush market, along with forecasts at the country levels from 2025-2033. Our report has categorized the market based on technology, bristle type, distribution channel, and end user.

Technology Insights:

The report has provided a detailed breakup and analysis of the India electric toothbrush market based on the technology. This includes rotational and vibrational. According to the report, rotational represented the largest segment.

Bristle Type Insights:

The report has provided a detailed breakup and analysis of the India electric toothbrush market based on the bristle type. This includes soft and nanometer bristles. According to the report, soft bristle represented the largest segment.

Distribution Channel Insights:

A detailed breakup and analysis of the India electric toothbrush market based on the distribution channel has also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share.

End User Insights:

The report has provided a detailed breakup and analysis of the India electric toothbrush market based on the end user. This includes adults and children. According to the report, adults represented the largest segment.

Regional Insights:

The report has also provided a comprehensive analysis of all the major regional markets, which include Maharashtra, Tamil Nadu, Uttar Pradesh, Gujarat, Karnataka, West Bengal, Rajasthan, Andhra Pradesh, Telangana, Madhya Pradesh, Delhi NCR, Punjab, Haryana, and others.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India electric toothbrush market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Church & Dwight Co. Inc., Colgate-Palmolive Company, Koninklijke Philips N.V., Perfora, and Procter & Gamble Company. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Questions Answered in This Report:

• How has the India electric toothbrush market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the India electric toothbrush market?
• What is the impact of each driver, restraint, and opportunity on the India electric toothbrush market?
• What is the breakup of the market based on the technology?
• Which is the most attractive technology in the India electric toothbrush market?
• What is the breakup of the market based on the bristle type?
• Which is the most attractive bristle type in the India electric toothbrush market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the India electric toothbrush market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the India electric toothbrush market?
• What is the competitive structure of the India electric toothbrush market?
• Who are the key players/companies in the India electric toothbrush market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India electric toothbrush market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India electric toothbrush market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India electric toothbrush industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.