United States Electric Toothbrush Market to Reach US$ 1,547.5 Million by 2032, Stimulated by the Rising Oral Health Awareness

August 16, 2023 | Technology & Media

According to the latest report by IMARC Group, titled “United States Electric Toothbrush Market Report by Technology (Rotational, Vibrational), Bristle Type (Soft Bristles, Nanometer Bristles), Distribution Channel (Online, Offline), End User (Adults, Children), and Region 2024-2032,” the United States electric toothbrush market size reached US$ 1,001.8 Million in 2023. An electric toothbrush is a dental hygiene device that utilizes electrical power to provide automated brushing movements for more effective and efficient oral care. It typically consists of a handle, a rechargeable battery, and a replaceable brush head. The brush head usually features bristles that oscillate, rotate, or vibrate in different motions to simulate the manual brushing action. One of the key advantages of an electric toothbrush is its ability to provide consistent and controlled brushing movements. The oscillating, rotating, or vibrating bristles can reach areas that are often missed with a manual toothbrush, such as the back molars or along the gumline. This thorough cleaning can lead to better plaque removal and reduced risk of cavities, gum disease, and other oral health issues. Numerous electric toothbrushes are equipped with built-in timers or sensors that monitor brushing time and pressure. These features help users maintain the recommended two-minute brushing time and avoid excessive pressure, which can harm tooth enamel and gums. Electric toothbrushes often offer different brushing modes, such as sensitive, whitening, or gum care, allowing users to customize their brushing experience based on their specific oral health needs.

United States Electric Toothbrush Market Trends:

Growing awareness about the importance of oral hygiene and its impact on overall health has led to increased demand for advanced dental care products like electric toothbrushes. Consumers are more conscious about maintaining good oral health, which drives the market for electric toothbrushes. Additionally, dentists and dental professionals often recommend electric toothbrushes to their patients due to their superior cleaning capabilities and ability to promote better oral health. These recommendations have a significant influence on consumer preferences and contribute to the growth of the market. Other than this, rising disposable income among consumers allows for greater spending on premium dental care products. Electric toothbrushes are often considered a higher-end option compared to manual toothbrushes, and the increasing affordability of these products has made them more accessible to a broader consumer base. Besides this, the fast-paced lifestyles of many Americans contribute to the demand for time-saving and efficient oral care solutions. Electric toothbrushes provide a more thorough and effective cleaning experience, making them attractive to individuals seeking convenient oral care routines. In line with this, the growing focus on sustainability and reducing plastic waste has led some consumers to opt for electric toothbrushes with replaceable brush heads, reducing the need for frequent disposal of entire toothbrushes. Moreover, continuous advancements in technology have resulted in the development of more efficient and user-friendly electric toothbrushes. Features like pressure sensors, timers, different brushing modes, and smartphone connectivity have enhanced the brushing experience, attracting consumers seeking convenience and improved oral care. Looking forward, the market value is projected to reach US$ 1,547.5 Million by 2032, expanding at a CAGR of 4.8% during 2024-2032.

Market Summary:

  • Based on technology, the market has been segmented into rotational and vibrational
  • On the basis of the bristle type, the market has been divided into soft bristles and nanometer bristles.
  • Based on the distribution channel, the market has been segregated into online and offline.
  • On the basis of the end user, the market has been classified into adults and children.
  • Region-wise, the market has been segmented into Northeast, Midwest, South, and West.
  • The competitive landscape of the market has also been examined, along with the detailed profiles of the key players operating in the industry.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Technology, Bristle Type, Distribution Channel, End User, Region
Region Covered  Northeast, Midwest, South, West
Customization Scope 10% Free Customization
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United States Electric Toothbrush Market to Reach US$ 1,547.5 Million by 2032, Stimulated by the Rising Oral Health Awareness
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