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Electrolyte and Vitamin Water Market Report by Fortification (Vitamin Only, Electrolyte Only, Electrolyte & Vitamin), Variants (Flavored, Non-flavored), Type (Sweetened, Non-sweetened), Packaging (PET, Glass, Aluminum), Distribution Channel (Supermarkets, Convenient Stores, Online Stores, Specialty Stores, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A6556
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Market Overview:
The global electrolyte and vitamin water market size reached US$ 8.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 16.2 Billion by 2032, exhibiting a growth rate (CAGR) of 7.15% during 2024-2032.
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Report Attribute
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Key Statistics
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|---|---|
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Base Year
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2023 |
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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| Market Size in 2023 | US$ 8.5 Billion |
| Market Forecast in 2032 | US$ 16.2 Billion |
| Market Growth Rate (2024-2032) | 7.15% |
Electrolyte water is fortified with calcium, sodium, potassium, magnesium, and other electrically charged minerals that help keep the brain, heart, muscles, and nervous system functioning. It regulates the hydration level by maintaining the internal pH level of the human body. It also aids in moving nutrients into the body cells and rebuilding damaged tissues. On the other hand, vitamin water is infused with numerous water-soluble vitamins and essential nutrients. It helps eliminate harmful free radicals from the cells, keeping the body hydrated and regulating body temperature. Besides this, its moderate consumption aids in maintaining the required pH level and proper functioning of muscles and nerves. As a result, the demand for electrolyte and vitamin water is gaining traction across the globe, especially among the millennial population.
Electrolyte and Vitamin Water Market Trends:
The rising prevalence of obesity and other lifestyle diseases represents one of the key factors positively influencing the market. In addition, the growing population, rapid urbanization, and the escalating demand for nutrient-rich beverages are strengthening the market growth. Apart from this, the rising awareness among individuals about the benefits of maintaining a healthy lifestyle and hydration level is catalyzing the demand for electrolyte and vitamin water across the globe. Furthermore, the increasing participation of individuals in sports, physical fitness, and adventure activities is driving the need for vitamin and mineral-rich food products and beverages. Moreover, the expansion of organized distribution channels, coupled with the shifting consumer inclination toward online shopping that offers easy product availability, free doorstep delivery, exciting offers, and secured online payment methods, is offering lucrative growth opportunities to manufacturers. Besides this, the rising focus of leading market players on various marketing strategies, such as celebrity endorsement, attractive packaging, and promotional activities on social media platforms, is propelling the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global electrolyte and vitamin water market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on fortification, variants, type, packaging, and distribution channel.
Breakup by Fortification:
- Vitamin Only
- Electrolyte Only
- Electrolyte & Vitamin
Breakup by Variants:
- Flavored
- Non-flavored
Breakup by Type:
- Sweetened
- Non-sweetened
Breakup by Packaging:
- PET
- Glass
- Aluminum
Breakup by Distribution Channel:
- Supermarkets
- Convenient Stores
- Online Stores
- Specialty Stores
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Danone S.A., Essentia Water LLC (Nestlé USA), Frucor Suntory (Suntory Holdings Limited), Karma Culture LLC, Keurig Dr Pepper Inc., PepsiCo Inc., Talking Rain Beverage Company, The Alkaline Water Company Inc., The Coca-Cola Company, Vitamin Well and VOSS of Norway AS.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | US$ Billion |
| Segment Coverage | Fortification, Variants, Type, Packaging, Distribution Channel, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered | Danone S.A., Essentia Water LLC (Nestlé USA), Frucor Suntory (Suntory Holdings Limited), Karma Culture LLC, Keurig Dr Pepper Inc., PepsiCo Inc., Talking Rain Beverage Company, The Alkaline Water Company Inc., The Coca-Cola Company, Vitamin Well and VOSS of Norway AS |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 3899 Five User License: US$ 4899 Corporate License: US$ 5899 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global electrolyte and vitamin water market was valued at US$ 8.5 Billion in 2023.
We expect the global electrolyte and vitamin water market to exhibit a CAGR of 7.15% during 2024-2032.
The rising demand for electrolyte and vitamin water, as they aid to eliminate harmful free radicals from the cells and maintain the required pH level and proper functioning of muscles and nerves, is primarily driving the global electrolyte and vitamin water market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of electrolyte and vitamin water.
Based on the fortification, the global electrolyte and vitamin water market can be segmented into vitamin only, electrolyte only, and electrolyte & vitamin. Currently, electrolyte & vitamin holds the majority of the total market share.
Based on the variants, the global electrolyte and vitamin water market has been divided into flavored and non-flavored, where flavored currently exhibits a clear dominance in the market.
Based on the type, the global electrolyte and vitamin water market can be categorized into sweetened and non-sweetened. Currently, sweetened accounts for the majority of the global market share.
Based on the packaging, the global electrolyte and vitamin water market has been segregated into PET, glass, and aluminum. Among these, PET currently holds the largest market share.
Based on the distribution channel, the global electrolyte and vitamin water market can be bifurcated into supermarkets, convenient stores, online stores, specialty stores, and others. Currently, supermarkets exhibit a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Asia-Pacific currently dominates the global market.
Some of the major players in the global electrolyte and vitamin water market include Danone S.A., Essentia Water LLC (Nestlé USA), Frucor Suntory (Suntory Holdings Limited), Karma Culture LLC, Keurig Dr Pepper Inc., PepsiCo Inc., Talking Rain Beverage Company, The Alkaline Water Company Inc., The Coca-Cola Company, Vitamin Well, and VOSS of Norway AS.
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