Emergence of Online Channels Spurring Saudi Arabia Cat Food Market

The latest report by IMARC Group, titled “Saudi Arabia Cat Food Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, finds that the Saudi Arabia cat food market reached a value of more than US$ 18 Million in 2018, growing at a CAGR of 6.3% during 2011-2018. Cat food refers to commercially prepared food that meets the specific dietary requirements of cats and generally includes animal and plant derivatives. It is a good source of nutrients like proteins, carbohydrates, fats, vitamins, minerals and amino acids which are essential for the growth of cats. Since cats are considered as revered animals in Islamic traditions and are well-suited to the regional climate of Saudi Arabia, they are mostly favored as pets by the people in the country. Growing awareness about the benefits of cat food over homemade food is providing a boost to the market growth.

Market Trends:

Pet owners are now treating their pets like family members and providing necessary amenities to them. This trend of pet humanization, in confluence with the inflating income levels, has created the demand for high-quality cat food products. Moreover, manufacturers are expanding their product portfolio by introducing premium fortified variants of cat food, such as gluten-free, multigrain, protein-specific and grain-free products. Further, the e-commerce sector is flourishing in Saudi Arabia on account of factors such as convenience, easy return policies and low prices. Due to this, pet owners are shifting from traditional offline stores towards online stores as they allow them to browse through a variety of products at one place. This is contributing to the sales of cat food through online channels, in turn, bolstering the growth of the market. Looking forward, the market value is projected to reach around US$ 26 Million by 2024, exhibiting a CAGR of 5.6% during 2019-2024.

Market Summary:

• On the basis of product types, the market has been categorized into dry food, wet and canned food, and snacks and treats. Among these, dry food holds the dominant market share, representing the most popular type of cat food.
• Based on ingredients, animal derivatives account for the largest market share. Other segments include plant derivatives, cereal derivatives and others.
• Based on distribution channels, the market has been segregated into supermarkets and hypermarkets, convenience stores, and online stores. Currently, supermarkets and hypermarkets represent the leading distribution channels, holding the majority of the total market share.
• The competitive landscape of the market has been analyzed with the detailed profiles of the key players operating in the market.

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