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The global energy drinks market reached a value of US$ 63 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 7.3% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Energy drinks are popular dietary supplements with high levels of stimulant ingredients, such as caffeine and guarana, as well as sugar, taurine, ginseng, vitamins, Yohimbe, carnitine, bitter orange, and glucuronolactone. They comprise sports drinks, beverage concentrates, bottled water, carbonated drinks, fruit and vegetable juices, and ready-to-drink tea and coffee. At present, a significant rise in the number of individuals participating in sports and other physical activities is catalyzing the demand for energy drinks worldwide as they help increase energy levels and enhance mental alertness and physical performance.
Due to the growing prevalence of chronic medical conditions, there is a significant rise in the number of individuals adopting fitness activities. This represents one of the major factors driving the demand for energy drinks across the globe as they promote faster recovery after a workout. Moreover, the growing health consciousness among individuals, along with sedentary lifestyles and busy schedules of working professionals, is shifting consumer preferences towards functional beverages. This, in turn, is contributing to the growth of the market. In addition, the growing preference for ready-to-drink beverages is positively influencing the demand for energy drinks via e-commerce sites. Apart from this, leading market participants are introducing product variants manufactured using natural, plant-based ingredients, which are available in exotic flavors. For instance, Metta Beverage Corp. introduces natural drinks using ginger, lemon, adaptogens, blueberry, and sea salt in a wide range of flavors. In line with this, they are increasingly investing in promotional activities like celebrity endorsements to attract a large consumer base. This, in confluence with the increasing influence of social media, is promoting the consumption of energy drinks.
IMARC Group provides an analysis of the key trends in each sub-segment of the global energy drinks market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on type, end user and distribution channel.
Breakup by Type:
Breakup by End User:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Amway, AriZona Beverages USA, Campbell Soup Company, Living Essentials Marketing LLC, Metta Beverage Corp., Monster Energy Company, National Beverage Corp., PepsiCo, Red Bull GmbH, Suntory Holdings Limited and Taisho Pharmaceutical Co. Ltd.
|Base Year of the Analysis||2020|
|Segment Coverage||Type, End User, Distribution Channel, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||Amway, AriZona Beverages USA, Campbell Soup Company, Living Essentials Marketing LLC, Metta Beverage Corp., Monster Energy Company, National Beverage Corp., PepsiCo, Red Bull GmbH, Suntory Holdings Limited and Taisho Pharmaceutical Co. Ltd.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
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