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Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global energy drinks market reached a value of US$ 63 Billion in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 7.3% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Energy drinks are popular dietary supplements with high levels of stimulant ingredients, such as caffeine and guarana, as well as sugar, taurine, ginseng, vitamins, Yohimbe, carnitine, bitter orange, and glucuronolactone. They comprise sports drinks, beverage concentrates, bottled water, carbonated drinks, fruit and vegetable juices, and ready-to-drink tea and coffee. At present, a significant rise in the number of individuals participating in sports and other physical activities is catalyzing the demand for energy drinks worldwide as they help increase energy levels and enhance mental alertness and physical performance.

Energy Drinks Market Trends:

Due to the growing prevalence of chronic medical conditions, there is a significant rise in the number of individuals adopting fitness activities. This represents one of the major factors driving the demand for energy drinks across the globe as they promote faster recovery after a workout. Moreover, the growing health consciousness among individuals, along with sedentary lifestyles and busy schedules of working professionals, is shifting consumer preferences towards functional beverages. This, in turn, is contributing to the growth of the market. In addition, the growing preference for ready-to-drink beverages is positively influencing the demand for energy drinks via e-commerce sites. Apart from this, leading market participants are introducing product variants manufactured using natural, plant-based ingredients, which are available in exotic flavors. For instance, Metta Beverage Corp. introduces natural drinks using ginger, lemon, adaptogens, blueberry, and sea salt in a wide range of flavors. In line with this, they are increasingly investing in promotional activities like celebrity endorsements to attract a large consumer base. This, in confluence with the increasing influence of social media, is promoting the consumption of energy drinks.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global energy drinks market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on type, end user and distribution channel.

Breakup by Type:

  • Alcoholic
  • Non-Alcoholic
     

Breakup by End User:

  • Kids
  • Adults
  • Teenagers
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Convenience Stores
  • Online Stores
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amway, AriZona Beverages USA, Campbell Soup Company, Living Essentials Marketing LLC, Metta Beverage Corp., Monster Energy Company, National Beverage Corp., PepsiCo, Red Bull GmbH, Suntory Holdings Limited and Taisho Pharmaceutical Co. Ltd.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
    Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Type, End User, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Amway, AriZona Beverages USA, Campbell Soup Company, Living Essentials Marketing LLC, Metta Beverage Corp., Monster Energy Company, National Beverage Corp., PepsiCo, Red Bull GmbH, Suntory Holdings Limited and Taisho Pharmaceutical Co. Ltd.
Customization Scope 10% Free Customization
Report Price and Purchase Option                                     Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global energy drinks market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global energy drinks market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the end user?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global energy drinks market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Energy Drinks Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Alcoholic
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Non-Alcoholic
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by End User
    7.1    Kids
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Adults
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Teenagers
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Speciality Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Convenience Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Online Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players      
        14.3.1    Amway
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
           14.3.1.3 SWOT Analysis
        14.3.2    AriZona Beverages USA
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
        14.3.3    Campbell Soup Company
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    Living Essentials Marketing LLC
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    Metta Beverage Corp.
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
        14.3.6    Monster Energy Company
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
        14.3.7    National Beverage Corp.
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
           14.3.7.3 Financials
           14.3.7.4 SWOT Analysis
        14.3.8    PepsiCo
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
           14.3.8.3 Financials
           14.3.8.4 SWOT Analysis
        14.3.9    Red Bull GmbH
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
           14.3.9.3 SWOT Analysis
        14.3.10    Suntory Holdings Limited
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
           14.3.10.3 SWOT Analysis
        14.3.11    Taisho Pharmaceutical Co. Ltd.
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio

List of Figures

Figure 1: Global: Energy Drinks Market: Major Drivers and Challenges
Figure 2: Global: Energy Drinks Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Energy Drinks Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Energy Drinks Market: Breakup by Type (in %), 2020
Figure 5: Global: Energy Drinks Market: Breakup by End User (in %), 2020
Figure 6: Global: Energy Drinks Market: Breakup by Distribution Channel (in %), 2020
Figure 7: Global: Energy Drinks Market: Breakup by Region (in %), 2020
Figure 8: Global: Energy Drinks (Alcoholic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Global: Energy Drinks (Alcoholic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Global: Energy Drinks (Non-Alcoholic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Energy Drinks (Non-Alcoholic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Energy Drinks (Kids) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Energy Drinks (Kids) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Energy Drinks (Adults) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Energy Drinks (Adults) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Energy Drinks (Teenagers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Energy Drinks (Teenagers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Energy Drinks (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Energy Drinks (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Energy Drinks (Speciality Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Energy Drinks (Speciality Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Energy Drinks (Convenience Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Energy Drinks (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Energy Drinks (Online Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Energy Drinks (Online Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Energy Drinks (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Energy Drinks (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: North America: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: North America: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: United States: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: United States: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Canada: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Canada: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Asia-Pacific: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Asia-Pacific: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: China: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: China: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Japan: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Japan: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: India: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: India: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: South Korea: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: South Korea: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Australia: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Australia: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Indonesia: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: Indonesia: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Others: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Others: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Europe: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Europe: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: Germany: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Germany: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: France: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: France: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: United Kingdom: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: United Kingdom: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Italy: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Italy: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: Spain: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: Spain: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Russia: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Russia: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Others: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Others: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Latin America: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Latin America: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Brazil: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Brazil: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Mexico: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Mexico: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Others: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Others: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Middle East and Africa: Energy Drinks Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Middle East and Africa: Energy Drinks Market: Breakup by Country (in %), 2020
Figure 76: Middle East and Africa: Energy Drinks Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Global: Energy Drinks Industry: SWOT Analysis
Figure 78: Global: Energy Drinks Industry: Value Chain Analysis
Figure 79: Global: Energy Drinks Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Energy Drinks Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Energy Drinks Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Global: Energy Drinks Market Forecast: Breakup by End User (in Million US$), 2021-2026
Table 4: Global: Energy Drinks Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: Global: Energy Drinks Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Global: Energy Drinks Market: Competitive Structure
Table 7: Global: Energy Drinks Market: Key Players

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