The Europe natural sweeteners market exhibited moderate growth during 2014-2019. Natural sweeteners refer to sugar substitutes that are naturally extracted from several plant-based sources and represent healthier alternatives to sugar or other sugar substitutes. Some of the common natural sweeteners include stevia, xylitol, sorbitol, mannitol, erythritol, etc. These sweeteners are added to various food products and beverages for improving their palatability, digestibility, and shelf life. Furthermore, natural sweeteners help in maintaining blood sugar levels, enhancing digestive functioning, improving metabolism, and minimizing high blood pressure. In Europe, natural sweeteners are widely used in bakery products, dairy items, confectioneries, fruit juices, carbonated beverages, pharmaceuticals, personal care items, etc.
The high prevalence of diabetes, obesity, and heart-related ailments due to sedentary consumer lifestyles is currently bolstering the demand for natural sweeteners in Europe. Moreover, the growing awareness towards the low glycemic index (GI) of natural sweeteners, particularly among the health-conscious consumers, is also driving the market growth in the region. The rising geriatric population in Europe has led to the changing consumer inclination towards healthier sugar substitutes, such as natural sweeteners. Furthermore, the growing concerns towards the negative health impact of synthetic food additives are also fueling the market for organic product variants. The increasing consumption of ready-to-eat and processed food items has also propelled the use of natural sweeteners as food preservatives, flavor enhancers, and sweetness modulators. Furthermore, the rising demand of natural sweeteners in the pharmaceutical sector in the region is also augmenting its demand. Furthermore, various regional beverage companies are introducing healthy sucrose alternatives in carbonated drinks for targeting the health-conscious consumers in Europe. Additionally, the rising influence of social media trends along with the growing number of celebrity endorsements promoting the health benefits of natural sweeteners is further propelling the market growth. Besides this, the market is also being driven by the increasing use of natural sweeteners such as stevia in personal care products for providing skin nourishment and preventing skin disorders, such as dermatitis and eczema. Looking forward, IMARC Group expects the Europe natural sweeteners market to continue its moderate growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe natural sweeteners market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, product type, form, application and distribution channel.
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The competitive landscape of the industry has also been examined with some of the key players being The Archer Daniels Midland Company, Associated British Foods PLC, Cargill Incorporated, Dupont De Nemours Inc., HYET Sweet B.V., Ingredion Incorporated, PureCircle, Roquette Freres, Symrise AG, Tate & Lyle PLC and Tereos Starch and Sweeteners.
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