Europe Online Video Platform Market Report by Model Type (UGC Model, DIY Model, SaaS Model), Application (Media & Entertainment Industry, Enterprises, and Others), Product Type (Software, Services), and Country 2024-2032

Europe Online Video Platform Market Report by Model Type (UGC Model, DIY Model, SaaS Model), Application (Media & Entertainment Industry, Enterprises, and Others), Product Type (Software, Services), and Country 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A2528
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Market Overview:

The Europe online video platform market size reached US$ 223.9 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 493.9 Million by 2032, exhibiting a growth rate (CAGR) of 8.9% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 223.9 Million
Market Forecast in 2032
US$ 493.9 Million
Market Growth Rate 2024-2032 8.9%


An online video platform (OVP) enables individuals to stream live videos and upload self-produced materials on the cloud using the internet. It also allows users to convert, store, and play video content via a structured, large-scale system that helps in generating revenue. The platform is used for managing uninterrupted delivery of content to the audience around the world, which produces a significant amount of viewership through various devices, like smartphones and tablets, using HTML players. Nowadays, OVP platforms are gaining immense popularity in Europe as they provide information to customers in an interactive way and are also utilized by brands to create a market presence across the globe.

Europe represents the third-largest online video platform market globally. The rising advancements in digital broadcast technologies and the rapid proliferation of over the top (OTT) media services, which help users access the content of their choice without paying any additional fee, represent the major growth-inducing factors. Besides this, the growing number of international market players across the region, along with new launches by local vendors, especially in Eastern Europe, are attracting subscribers with video-on-demand services. Along with this, the broadcasters across the United Kingdom, Germany and France have formed alliances that are also propelling the growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Europe online video platform market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on model type, application and product type.

Breakup by Model Type:

  • UGC Model
  • DIY Model
  • SaaS Model
     

Breakup by Application:

  • Media & Entertainment Industry
  • Enterprises
  • Others
     

Breakup by Product Type:

  • Software
  • Services
     

Breakup by Country:

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Model Type, Application, Product Type, Country
Countries Covered Germany, France, United Kingdom, Italy, Spain, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The Europe online video platform market was valued at US$ 223.9 Million in 2023.

We expect the Europe online video platform market to exhibit a CAGR of 8.9% during 2024-2032.

The increasing penetration of high-speed internet connection, along with the rising need for online video platforms among brands to create a market presence and provide information to their customers in an interactive manner, is primarily driving the Europe online video platform market.

The sudden outbreak of the COVID-19 pandemic has led to the growing adoption of numerous online video platforms, such as YouTube, Netflix, Amazon Prime, etc., for indoor entertainment purposes, during the lockdown scenario across Europe.

Based on the model type, the Europe online video platform market can be categorized into UGC model, DIY model, and SaaS model. Currently, UGC model accounts for the majority of the total market share.

Based on the application, the Europe online video platform market has been segregated into media & entertainment industry, enterprises, and others. Among these, enterprises currently exhibit a clear dominance in the market.

Based on the product type, the Europe online video platform market can be bifurcated into software and services. Currently, services hold the largest market share.

On a regional level, the market has been classified into Germany, France, United Kingdom, Italy, Spain, and others, where United Kingdom currently dominates the Europe online video platform market.

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Europe Online Video Platform Market Report by Model Type (UGC Model, DIY Model, SaaS Model), Application (Media & Entertainment Industry, Enterprises, and Others), Product Type (Software, Services), and Country 2024-2032
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