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The Europe online video platform market is currently witnessing strong growth. An online video platform (OVP) enables individuals to stream live videos and upload self-produced materials on the cloud using the internet. It also allows users to convert, store, and play video content via a structured, large-scale system that helps in generating revenue. The platform is used for managing uninterrupted delivery of content to the audience around the world, which produces a significant amount of viewership through various devices, like smartphones and tablets, using HTML players. Nowadays, OVP platforms are gaining immense popularity in Europe as they provide information to customers in an interactive way and are also utilized by brands to create a market presence across the globe.
Europe represents the third-largest online video platform market globally. The rising advancements in digital broadcast technologies and the rapid proliferation of over the top (OTT) media services, which help users access the content of their choice without paying any additional fee, represent the major growth-inducing factors. Besides this, the growing number of international market players across the region, along with new launches by local vendors, especially in Eastern Europe, are attracting subscribers with video-on-demand services. Along with this, the broadcasters across the United Kingdom, Germany and France have formed alliances that are also propelling the growth of the market. Due to these factors, the market is expected to continue its strong growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe online video platform market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, model type, application and product type.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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