Paper cups are extensively used for consuming food and beverages such as coffee, tea, soft drinks, soups, instant noodles, sweet corn, etc. Their popularity can be attributed to their high durability and liquid-resistant. Moreover, paper cups serve the convenience of consuming drinks on-the-go, without the hassle of cleaning, thereby saving water and time. Some of the other advantages offered by them include bio-degradable, user-friendly, light-weight, hygienic, recyclable and non-toxic. Currently, Europe represents the third largest market for paper cups after Asia pacific and North America. According to the latest report by IMARC Group, titled “Paper Cups Market in Europe: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the European paper cups market reached a volume of around 57 Billion Units in 2017.
One of the key trends that has been observed in Europe is on-the-go-coffee culture on account of busy lifestyles and hectic schedules. This coupled with established food service sector in the region has facilitated a rise in the demand for paper cups. Another factor that is fostering the growth of the Europe paper cups market is increasing concerns about sanitation and hygiene. The hazard of using a reusable paper cup can led to bacterial infection and other diseases. Some of the other forces that have been proactive in maintaining the market growth include the ban on plastic cups, promotion of sustainable paper cups packaging, rising paper and board production and development of recyclable paper cups. Looking forward, the market volume is projected to reach nearly 61 Billion Units by 2023, registering a CAGR of 1.2% during 2018-2023.
This report provides a deep insight into the Europe paper cups market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the paper cups market in any manner.
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