Europe Salmon Market

Europe Salmon Industry Overview:

The Europe salmon market size reached 1,829,450 Tons in 2024. Looking forward, IMARC Group expects the market to reach 2,362,290 Tons by 2033, exhibiting a growth rate (CAGR) of 2.74% during 2025-2033. The growing health consciousness among the masses, rising practice of salmon farming, thriving food and beverage (F&B) industry, and increasing demand for smoked salmon represent some of the key factors driving the market.

Salmon is a large silver-colored fish that lives in fresh and marine water. It is consumed as a food due to the presence of high proteins, high omega-3 fatty acids, and high vitamin D. It is also a rich source of vitamin B12 and B6, selenium, niacin, pantothenic acid, thiamine, and phosphorus. It assists in enhancing deoxyribonucleic acid (DNA) synthesis, thyroid hormone metabolism, and reproductive health. It also aids in producing red blood cells (RBCs) and regulating the health of the central nervous system while decreasing inflammation and supporting brain health. Besides this, it helps lower blood pressure, reduce the risk of cancer, and improve the function of the cells that line arteries. It provides high-quality protein to the body that heals after injury, protects bone health, and maintains muscle mass during weight loss. As it offers potassium that reduces the risk of stroke and helps regulate fluid balance by preventing excess water retention, the demand for salmon is increasing in Europe.

Europe Salmon Market Trends:

Rise in Demand for Value-Added Products

The European salmon business has shifted significantly toward value-added items, including ready-to-eat meals and marinated portions. As customers want convenience without sacrificing nutrition, these goods provide a solution by offering delicious and nutritious solutions that require less preparation. This trend is fueled by hectic lives and a growing emphasis on health-conscious eating. Brands in salmon Europe are capitalizing on this demand by providing ready-to-eat salmon products high in omega-3s and other minerals. The development is consistent with the overall increase in European seafood consumption, with customers prepared to pay a premium for high-quality, easy-to-prepare meals. Companies that broaden their product ranges to include marinated and pre-seasoned fish fulfil consumer demands while improving their attractiveness in an increasingly competitive market.

Growth of Sustainable Salmon Farming Practices

In Europe, the rising demand for salmon has led to greater attention on sustainable farming practices. As environmental concerns become more prominent, salmon producers are shifting toward more eco-friendly methods, including reducing the carbon footprint of production. A significant driver of this change is the evolving salmon feed market, which now includes sustainable alternatives to traditional fishmeal and oil, helping to reduce the environmental impact. Consumers in Europe are increasingly choosing products that align with their values, prompting companies to adopt transparent, ethical farming practices. This movement toward sustainability is becoming a defining characteristic of the EU salmon industry, ensuring that consumers can enjoy quality salmon while supporting environmentally responsible production.

Expansion of Online Salmon Retail

E-commerce is reshaping the way consumers purchase seafood, and the salmon market is no exception. The rise of online grocery shopping has made it easier for consumers to access fresh or frozen salmon, often with the added benefit of home delivery. This shift is driven by the convenience of shopping from home, especially for premium products that may not be readily available in local stores. As part of the broader increase in salmon in Europe, online retail platforms are investing in infrastructure to ensure the freshness and quality of salmon delivered directly to consumers. This trend reflects changing buying habits, where convenience and direct access to high-quality products are becoming top priorities for modern shoppers.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Europe salmon market report, along with forecasts at the regional and country level from 2025-2033. Our report has categorized the market based on type, species, end product type and distribution channel.

Type Insights:

• Farmed
• Wild Captured

The report has provided a detailed breakup and analysis of the Europe salmon market based on the type. This includes farmed and wild captured. According to the report, farmed represented the largest segment.

Species Insights:

• Atlantic
• Pink
• Chum/Dog
• Coho
• Sockeye
• Others

A detailed breakup and analysis of the Europe salmon market based on the species has also been provided in the report. This includes Atlantic, pink, chum/dog, coho, sockeye, and others. According to the report, Atlantic accounted for the largest market share.

End Product Type Insights:

• Frozen
• Fresh
• Canned
• Others

A detailed breakup and analysis of the Europe salmon market based on the end product type has also been provided in the report. This includes frozen, fresh, canned, and others. According to the report, frozen accounted for the largest market share.

Distribution Channel Insights:

• Foodservice
• Retail

A detailed breakup and analysis of the Europe salmon market based on the distribution channel has also been provided in the report. This includes foodservice and retail. According to the report, foodservice accounted for the largest market share.

Country Insights:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Germany, France, the United Kingdom, Italy, Spain, and others. According to the report, Spain was the largest market for salmon in Europe. Some of the factors driving the Spain salmon market included the growing demand for seafood, rising health consciousness among individuals, increasing prevalence of obesity, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Europe salmon market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Europe Salmon Industry News:

• In March 2025, Hurtigruten, a Norwegian coastal shipping company, would serve pink (Pacific) salmon on board its cruise ships. The ships, which operate between Bergen and Kirkenes, can accommodate up to 800 passengers and have professional chefs. Hurtigruten's culinary director, Øistein Nilsen, emphasized the environmental benefit of helping control the invasive Pacific salmon, which returns to Norwegian rivers every two years. Despite being an invasive species, Nilsen highlighted its quality as food.
• In February 2025, Salmon Evolution partnered with Lofotprodukt to launch a smoked salmon consumer pack under the premium Lofoten brand. This marks the first-ever consumer pack of smoked salmon from a land-based facility in Norway. The product would be available in NorgesGruppen's Meny stores and select Spar locations.
• In December 2024, Norwegian salmon producer Nordlaks reported a record-high operating revenue of NOK 5.53 Billion (USD 536 Million), up 15% from 2023, driven by higher salmon prices and a favourable exchange rate. The company harvested 49,607 tons of salmon, an increase of 2,700 tons from the previous year. Despite challenges from high sea temperatures and sea lice, Nordlaks managed them with methods like laser-based lice removal and lice skirts.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe salmon market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Europe salmon market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe salmon industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.