The Europe sanitary napkin market is currently witnessing moderate growth. A sanitary napkin is a thin pad made of cotton or cellulose to absorb the blood flow during menstruation. It is mostly manufactured for one-time use due to its disposable nature. It plays a vital role in the hygiene and overall health of a woman. Nowadays, sanitary napkins are available in different shapes and sizes with varying capacities of absorption. In the European region, manufacturers are emphasizing using reusable or natural sanitary products made from materials like banana and bamboo fiber, sea sponges and water hyacinth.
Europe represents one of the largest markets for sanitary napkins, which is primarily driven by increasing awareness among women regarding personal hygiene. Moreover, the economically uplifted condition of the majority of the women in the region has led to an escalated demand for premium and branded sanitary products, which, in turn, is creating a positive outlook for the market. The market is further driven by rising environmental consciousness, which has prompted manufacturers to introduce organic and chemical-free pads that are safer and eco-friendly. Furthermore, technological advancements, such as the development of super-absorbent fiber technology, have helped them expand their consumer-base. Looking forward, IMARC Group expects the market to continue its moderate growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe sanitary napkin market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, type and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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