Europe Sports Betting Market Size And Share Report, 2033

Europe Sports Betting Market Report by Platform (Offline, Online), Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In Play Betting, Pari-Mutuel, eSports Betting, and Others), Sports Type (Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, and Others), and Country 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A11607

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Europe Sports Betting Market:

The Europe sports betting market size reached USD 36.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 83.2 Billion by 2033, exhibiting a growth rate (CAGR) of 9.6% during 2025-2033. The escalating partnerships with sports leagues and teams leading to increased awareness and acceptance of sports betting activities, robust advertising and promotional campaigns by betting companies, and continuous technological advancements represent some of the key factors driving the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 36.4 Billion
Market Forecast in 2033	USD 83.2 Billion
Market Growth Rate (2025-2033)	9.6%

Europe Sports Betting Market Analysis:

Major Market Drivers: The liberalization of regulations in many European countries has opened the doors for legal sports betting, creating a transparent and competitive market environment, and further stimulating the sports betting market in Europe. Along with this, technological advancements have also played a vital role, with online betting platforms offering user-friendly interfaces, thus attracting a wider audience, which is acting as a growth-inducing factor.
Key Market Trends: The widespread popularity of various sports, including football, tennis, and basketball, coupled with a strong cultural affinity for gaming, has fueled the sports betting industry. The increased disposable income in several European nations has contributed to consumers' willingness to spend on leisure activities, such as sports betting, thereby creating a positive market outlook.
Competitive Landscape: The European sports betting market analysis report has also provided a comprehensive analysis of the competitive landscape in the market. Also, detailed profiles of all major companies have been provided.
Geographical Trends: Germany has a well-established sports betting market with a growing appetite for both online and retail betting. Popular sports for betting include soccer, basketball, and tennis. Recent regulatory changes have made the market more open and competitive. Moreover, France has a mature sports betting market with strong demand for both retail and online betting.
Challenges and Opportunities: The high licensing costs on betting operators and the rising data privacy issues are hampering the market's growth. However, many European countries are still developing or expanding their regulated sports betting markets. This presents opportunities for operators to enter new markets and capture untapped customer bases.

Europe Sports Betting Market Trends:

Rising Smartphones Penetration

The growing penetration of smartphones is one of the key factors driving the demand for sports betting in Europe. For instance, according to Statista, Western Europe had around 459 million smartphone subscribers in 2023. With approximately 75.5 million smartphone subscriptions, Germany leads Western Europe in this regard. However, the United Kingdom had the highest smartphone penetration in 2023, at more than 93%. Smartphones make sports betting more accessible by allowing users to place bets anytime and anywhere. This convenience boosts betting frequency and attracts more users who prefer the flexibility of mobile betting over traditional methods. These factors are further contributing to the Europe sports betting market share.

Increased Popularity of eSports

The increased popularity of esports is one of the significant drivers of growth in the Europe esports betting market. For instance, according to IMARC, the Europe esports market size is projected to exhibit a growth rate (CAGR) of 11.39% during 2024-2032. eSports events offer a variety of betting opportunities, from traditional match-winner bets to more complex in-game betting markets like first blood, map wins, and player performance. This diversity appeals to both traditional bettors and those new to betting. These factors are further positively influencing the sports betting industry value.

Technological Advancements

Technological improvements have enabled live betting, where users can place bets on events as they happen in real-time. This feature is supported by real-time data feeds, live streaming, and sophisticated odds calculation algorithms. For instance, in June 2024, GameOn, a mobile-first, next-gen fantasy sports gaming company, launched GameOn Live Fantasy in time for the UEFA European Football Championship (Euro 2024). These factors are augmenting the Europe sports betting market growth.

Europe Sports Betting Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Europe sports betting market report, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on platform, betting type, and sports type.

Breakup by Platform:

Offline
Online

The report has provided a detailed breakup and analysis of the market based on the platform. This includes offline and online.

According to the Europe sports betting market outlook, online sports betting has seen rapid growth across Europe, driven by increasing internet penetration and smartphone usage. Platforms offer convenience, a wide range of sports, and innovative features like live betting and in-play markets. Moreover, offline sports betting, such as in betting shops or at racecourses, has a strong cultural and social component. Many people enjoy the social experience of visiting a betting shop or attending a sporting event where they can place bets in person.

Breakup by Betting Type:

Fixed Odds Wagering
Exchange Betting
Live/In Play Betting
Pari-Mutuel
eSports Betting
Others

A detailed breakup and analysis of the market based on the betting type have also been provided in the report. This includes fixed odds wagering, exchange betting, live/in play betting, pari-mutuel, esports betting, and others.

According to the Europe sports betting market scope, fixed odds betting is the most traditional form of sports betting, where the odds are agreed upon at the time the bet is placed. The payout is determined by these odds, and it remains fixed regardless of how the odds change later. Moreover, exchange betting involves betting against other bettors rather than against a bookmaker. Bettors can either back (bet for) or lay (bet against) a selection. Besides this, live or in-play betting allows bettors to place wagers on sporting events while they are happening, further escalating the growth of sports betting market in Europe.

Breakup by Sports Type:

Football
Basketball
Baseball
Horse Racing
Cricket
Hockey
Others

The report has provided a detailed breakup and analysis of the market based on the sports type. This includes football, basketball, baseball, horse racing, cricket, hockey, and others.

According to the Europe sports betting market prediction, football will be the most popular sport for betting in Europe over the forecasted period. Major leagues like the Premier League, La Liga, Serie A, and the Bundesliga attract significant betting interest. High-profile tournaments such as the UEFA Champions League, World Cup, and European Championship drive massive betting volumes. Moreover, basketball betting is growing, especially for leagues like the NBA and EuroLeague. The sport’s high scoring and fast pace make it appealing for bettors. Furthermore, horse racing has a long tradition in Europe, with significant betting interest in countries like the UK, Ireland, and France. Iconic events such as the Grand National and the Prix de l'Arc de Triomphe are major betting occasions.

Breakup by Country:

Germany
France
United Kingdom
Italy
Spain
Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Germany, France, the United Kingdom, Italy, Spain, and others.

According to the Europe sports betting market statistics, sports betting in Germany is well-established, with football being the most popular sport for betting. The Bundesliga attracts significant betting interest, along with major international football events. Moreover, in France, sports betting is popular, particularly on football, horse racing, and rugby. The French sports betting market is regulated by the Autorité Nationale des Jeux (ANJ). France has a regulated betting market with strict licensing requirements. The legal framework aims to protect consumers and ensure fair play. Besides this, the UK has a highly developed sports betting market with a long-standing tradition. Football is the most popular sport for betting, but there is also significant interest in horse racing, rugby, and tennis.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Europe Sports Betting Market News:

June 2024: FeedConstruct, a UK based company, introduced a new statistics widget for football betting. Betify, the company's latest Stats Widgets offering, contains precise market-specific statistics, allowing consumers to make confident judgments.
June 2024: Meridianbet, an iGaming and sports betting provider and a subsidiary of the Golden Matrix Inc Group launched its new Casino Bonus Wallet to prioritize user experience in Europe.
June 2024: GameOn, a mobile-first, next-gen fantasy sports gaming company, launched GameOn Live Fantasy in time for the UEFA European Football Championship (Euro 2024).

Europe Sports Betting Market Report Scope:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: Platform Betting type Sports Type Country
Platforms Covered	Offline, Online
Betting Types Covered	Fixed Odds Wagering, Exchange Betting, Live/In Play Betting, Pari-Mutuel, eSports Betting, Others
Sports Types Covered	Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, Others
Countries Covered	Germany, France, United Kingdom, Italy, Spain, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Europe sports betting market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Europe sports betting market?
What is the breakup of the Europe sports betting market on the basis of platform?
What is the breakup of the Europe sports betting market on the basis of betting type?
What is the breakup of the Europe sports betting market on the basis of sports type?
What are the various stages in the value chain of the Europe sports market?
What are the key driving factors and challenges in the Europe sports?
What is the structure of the Europe sports market and who are the key players?
What is the degree of competition in the Europe sports market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe sports betting market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Europe sports betting market.
The study maps the leading, as well as the fastest-growing, markets. It further enables stakeholders to identify the key country-level markets within the region.
Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe sports betting industry and its attractiveness.
The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.

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