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Exercise Bike Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

The global exercise bike market reached a value of US$ 597.5 Million in 2020. Looking forward, IMARC Group expects the market to reach a value of US$ 795.4 Million by 2026, exhibiting a CAGR of 4.76% during 2021-2026. Exercise bike, also known as stationary cycle, is an immobile fitness machine which resembles an ordinary bike. It has various sub-parts which include a saddle, pedals, handlebars and foot straps. In comparison with other exercising equipment, an exercise bike offers a lower-impact workout which is apt for those who are suffering from lower back or joint issues. Moreover, it assists in improving the overall fitness of the body by reducing weight, and combating lifestyle diseases such as stress, diabetes and hypertension.

Global Exercise Bike Market Drivers:

  • On account of hectic work schedules, sedentary lifestyles and altering food preferences, consumers are relying more on fast-food items and ready-to-eat food products which are low in nutritional content and high in unhealthy fats. This has led to a rise in the cases of obesity as well as other chronic diseases. Increasing health consciousness among the global population has boosted the demand for exercise bikes as they provide isotonic exercise to the body and help in improving stamina, stimulating heart rate, and burning down the overall body fat.
  • Manufacturers are coming up with several innovations in exercise bikes so as to widen their consumer-base. Nowadays, an exercise bike allows the user to view a live stream video in the screen while cycling. Along with this, the manufacturers have recently introduced virtual reality exercise bikes which help in creating a completely different ambience for the users.
  • Other factors which are supporting the growth of the market include rising purchasing power, improving lifestyles, growing youth population as well as rising prevalence of diabetes and cardiac diseases.


Breakup by Product Type:

On the basis of product type, the market has been segmented into recumbent and upright exercise bikes. Presently, recumbent exercise bike accounts for the majority of the market share.

Breakup by End-User:

Based on end-user, the report finds that home consumers currently represent the largest sector of exercise bike. The home consumers segment is followed by gym/health clubs and others.

Regional Insights:

On a geographical front, North America enjoys the leading position in the global exercise bike market on account of mounting cases of obesity and other diseases in the region. North America is followed by Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Competitive Landscape:

The market is fragmented in nature with the presence of several small as well as large manufacturers. Some of the key players operative in the market include:

  • Brunswick Corporation
  • Icon Health & Fitness, Inc.
  • Nautilus
  • Precor
  • Technogym


This report provides a deep insight into the global exercise bike market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the exercise bike industry in any manner.

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Exercise Bike Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product Type
    5.5    Market Breakup by End-User
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Research and Development
        5.9.3    Raw Material Procurement
        5.9.4    Manufacturing
        5.9.5    Marketing
        5.9.6    Distribution
        5.9.7    End-Use
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
6   Market Breakup by Product Type
    6.1    Recumbent Exercise Bike
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Upright Exercise Bike
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by End-User
    7.1    Home Consumers
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Gyms/Health Clubs
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Others 
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by Region
    8.1    North America
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Europe
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Asia Pacific
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Latin America
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Middle East and Africa
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Exercise Bike Manufacturing Process
    9.1    Product Overview
    9.2    Raw Material Requirements
    9.3    Manufacturing Process
    9.4    Key Success and Risk Factors
10  Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
        10.3.1    Brunswick Corporation
            10.3.1.1    Company Overview
            10.3.1.2    Description
            10.3.1.3    Product Portfolio
            10.3.1.4    Financials
            10.3.1.5    SWOT Analysis
        10.3.2    Icon Health & Fitness, Inc.
            10.3.2.1    Company Overview
            10.3.2.2    Description
            10.3.2.3    Product Portfolio
            10.3.2.4    Financials
            10.3.2.5    SWOT Analysis
        10.3.3    Nautilus
            10.3.3.1    Company Overview
            10.3.3.2    Description
            10.3.3.3    Product Portfolio
            10.3.3.4    Financials
            10.3.3.5    SWOT Analysis
        10.3.4    Precor
            10.3.4.1    Company Overview
            10.3.4.2    Description
            10.3.4.3    Product Portfolio
            10.3.4.4    Financials
            10.3.4.5    SWOT Analysis
        10.3.5    Technogym
            10.3.5.1    Company Overview
            10.3.5.2    Description
            10.3.5.3    Product Portfolio
            10.3.5.4    Financials
            10.3.5.5    SWOT Analysis

List of Figures

Figure 1: Global: Exercise Bike Market: Major Drivers and Challenges
Figure 2: Global: Exercise Bike Market: Sales Value (in Million US$), 2015-2020
Figure 3: Global: Exercise Bike Market: Breakup by Product Type (in %), 2020
Figure 4: Global: Exercise Bike Market: Breakup by End-User (in %), 2020
Figure 5: Global: Exercise Bike Market: Breakup by Region (in %), 2020
Figure 6: Global: Exercise Bike Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 7: Global: Exercise Bike Industry: SWOT Analysis
Figure 8: Global: Exercise Bike Industry: Value Chain Analysis
Figure 9: Global: Exercise Bike Industry: Porter’s Five Forces Analysis
Figure 10: Global: Recumbent Exercise Bike Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Recumbent Exercise Bike Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Upright Exercise Bike Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Upright Exercise Bike Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Exercise Bike (End-Use in Home Consumers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Exercise Bike (End-Use in Home Consumers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Exercise Bike (End-Use in Gyms/Health Clubs) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Exercise Bike (End-Use in Gyms/Health Clubs) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Exercise Bike (Other End-Users) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Exercise Bike (Other End-Users) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: North America: Exercise Bike Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: North America: Exercise Bike Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Europe: Exercise Bike Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Europe: Exercise Bike Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Asia Pacific: Exercise Bike Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Asia Pacific: Exercise Bike Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Latin America: Exercise Bike Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Latin America: Exercise Bike Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Middle East and Africa: Exercise Bike Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Middle East and Africa: Exercise Bike Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Exercise Bike Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Exercise Bike Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Exercise Bike Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: Global: Exercise Bike Market Forecast: Breakup by End-User (in Million US$), 2021-2026
Table 4: Global: Exercise Bike Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 5: Exercise Bike Manufacturing: Raw Material Requirements
Table 6: Global: Exercise Bike Market: Competitive Structure
Table 7: Global: Exercise Bike Market: Key Players

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Key Question Answered in this Report

The global exercise bike market was valued at US$ 597.5 Million in 2020.

Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary closure of gyms, health clubs, and exercise parks, thereby hampering the demand for exercise bikes.

We expect the global exercise bike market to exhibit a CAGR of 4.76% during 2021-2026.

Increasing consumer health consciousness due to the sedentary consumer lifestyles and hectic work schedules is primarily driving the global exercise bike market.

Based on the product type, the global exercise bike market has been bifurcated into recumbent exercise bikes and upright exercise bikes. Currently, recumbent exercise bikes hold the majority of the total market share.

Based on the end user, the global exercise bike market can be divided into home consumers, gym/health clubs, and others. Among these, home consumers currently exhibit a clear dominance in the market.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global exercise bike market include Brunswick Corporation, Icon Health & Fitness, Inc., Nautilus, Precor, Technogym, etc.

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