Exhibition Organizing Market

Global Exhibition Organizing Market:

The global exhibition organizing market size reached US$ 32.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 46.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.91% during 2024-2032. The increasing number of different events, government initiatives to organize exhibitions supporting artisans, and the rising usage of social media for promotional purposes, represent some of the key factors driving the market growth.

Exhibition Organizing Market Analysis:

• Major Market Drivers: The increasing number of events, art and commercial exhibitions, and trade fairs represent one of the major factors driving the demand for exhibition organizing around the world. In line with this, the elevating levels of globalization and international trade are also contributing to the market growth.
• Key Market Trends: The growing demand for exhibition management services and the emerging trend of theme parties are influencing the market positively.  Moreover, the growing number of professional exhibition planners to address the evolving needs of clients is creating a positive outlook for the market.
• Geographical Landscape: According to the exhibition organizing market report, North America was the largest market for exhibition organizing. The growth of the region can be attributed to the increasing number of exhibitions, the rising popularity of virtual events, the growing number of exhibition organizers using social media for various promotional activities, etc. Moreover, the presence of prominent players in the region and the escalating number of business expos are also contributing to the region’s growth.
• Competitive Landscape: Some of the leading players operating in the global exhibition organizing market include Coex, Emerald Events, Fiera Milano S.p.A., GL Events, Hong Kong Trade Development Council, Koelnmesse GmbH, Messe Frankfurt GmbH, Messe München GmbH, NürnbergMesse GmbH, RELX Plc, and Tokyo Big Sight Inc., among others.
• Challenges and Opportunities: The exhibition organizing market faces challenges such as increasing competition, rising costs, and the need to adapt to evolving technology and consumer preferences. However, these challenges also present opportunities for innovation, strategic partnerships, and diversification into niche markets.
   

Exhibition Organizing Market Trends:

Expanding Entertainment Sector

An increasing number of events and exhibitions in the entertainment sector are providing opportunities for showcasing live performances, films, sports, gaming, and interactive experiences. In addition to this, the social media platform plays a significant role in terms of helping events increase their awareness among potential visitors, bolstering the market’s growth opportunities considerably. Moreover, films or movie festivals are also becoming a preferable choice for people because they provide a complete entertainment package with dance and music performed by their favorite singers and actors. For instance, India hosts significant movie festivals over the year, notably the Delhi International Film Festival, Jio MAMI Mumbai Film Festival, Global Indian Film Festival, International Film Festival of India GOA, Jagran Film Festival, Jaipur International Film Festival, etc. Moreover, over 12,000 film festivals happen around the world each year, ranging from major industry events like Cannes or Sundance to medium, small, and even very small local events. A significant rise in the number of events in the entertainment sector is anticipated to propel the exhibition organizing market share in the coming years.

Globalization and International Trade

The elevating levels of globalization are further creating a positive outlook for the overall market.  With the increasing globalization of markets, businesses are seeking opportunities to expand their reach internationally. Exhibitions serve as important platforms for networking, forming partnerships, and exploring new markets, thereby driving the demand for exhibition services. For instance, China hosted a range of events in 2023, such as the China International Industry Fair, Texcare Asia & China Laundry Expo, China International Sewing Machinery & Accessories Show (CISMA), Beijing International Medical Equipment Exhibition, and C-Touch & Display Shenzhen, among others. Similarly, in 2023 India hosted the G20 summit in which the country welcomes 19 other countries to build mutual understanding and foster collaboration in the face of global challenges. Apart from this, government support in the form of incentives, subsidies, and favorable policies is also acting as a prominent exhibition organizing market growth strategy. For instance, government initiatives such as the Automotive Mission Plan 2026, scrappage policy, and production-linked incentive schemes in the Indian market with increasing efforts to boost the local vehicle manufacturing sector are anticipated to provide a positive outlook to the automotive events and exhibitions in India. 

Technological Advancements

Technology plays a crucial role in enhancing the effectiveness and appeal of exhibitions. Advancements in digital technology, augmented reality (AR), virtual reality (VR), and interactive displays create immersive and engaging experiences for participants and attendees, attracting more interest and investment in exhibitions. Various key market players are increasingly investing in the integration of advanced technologies to facilitate immersive customer experience, which is bolstering the exhibition organizing market demand. For instance, in March 2024, Ankorstore, Europe's platform for direct sales between brands and independent retailers, and Comexposium and WSN, the world providers of professional meetings, signed an unprecedented agreement to offer retailers an omnichannel solution. Through its comprehensive solution offering technological, financial, and logistical tools, Ankorstore succeeded in becoming, in less than five years, a real partner in the day-to-day business of independent retailers by supporting the development of the B2B activity of brands and retailers. Similarly, Japan's rich cultural heritage and technological innovation center make it an attractive destination for hosting various events and exhibitions. The country's advanced infrastructure, including state-of-the-art convention centers and exhibition venues, provides ideal settings for hosting large-scale events.

Exhibition Organizing Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global exhibition organizing market, along with forecasts at the global, regional, and country level from 2024-2032. Our report has categorized the market based on area and application.

Breakup By Area:

• 5000-20000 Sqm
• 20000-100000 Sqm
• More Than 100000 Sqm
   

5000-20000 sqm represented the largest segment

The report has also provided a detailed breakup and analysis of the exhibition organizing market based on the area. This includes 5000-20000 Sqm, 20000-100000 Sqm, and More Than 100000 Sqm. According to the report, 5000-20000 sqm represented the largest segment.

Exhibition halls ranging from 5000 to 20000 square meters offer versatile spaces suitable for hosting medium to large-scale events, including trade shows, conventions, and expos. Their ample size allows for flexible layouts, accommodating diverse exhibitors and facilitating seamless visitor navigation, enhancing the attendee experience while providing organizers with ample branding and sponsorship opportunities.

Breakup By Application:

• Commercial Exhibitions
• Art Exhibitions
• Academic Exhibitions
• Others
   

Art exhibitions accounted for the largest market share 

A detailed breakup and analysis of the exhibition organizing market based on the application has also been provided in the report. This includes commercial exhibitions, art exhibitions, academic exhibitions, and others. According to the report, art exhibitions accounted for the largest market share.

Increasing interest in art is stimulating the demand for specialized art exhibitions, driving organizers to create curated and immersive experiences to cater to diverse tastes. Additionally, heightened art appreciation is bolstering the development of art-centric venues and festivals, expanding the scope and reach of the exhibition-organizing market. Moreover, the increasing number of art exhibition shows is positively impacting the exhibition organizing market outlook. For instance, the Olympic Tour of Chinese and French Artists, 2024, is one of the largest events co-hosted by China Media Group, the French National Olympic and Sports Committee, Ligue de Football Professionnel, and several French art organizations. The exhibition will open at Les Invalides exhibition. More than 200 pieces of Chinese art are displayed, including Chinese ink-and-wash paintings, calligraphy, oil paintings, sculptures, and pieces of intangible cultural heritage.

Breakup By Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America was the largest market for exhibition organizing

The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the exhibition organizing market research report, North America was the largest market for exhibition organizing.

The growth of the region can be attributed to the increasing number of exhibitions, the rising popularity of virtual events, the growing number of exhibition organizers using social media for various promotional activities, etc. Moreover, the presence of prominent players in the region and the escalating number of business expos are also contributing to the region's growth. In addition to this, numerous key players are increasingly investing in upgrading their exhibition centers in terms of technology and infrastructure, which is creating a positive outlook for the overall market. For instance, Art Design Chicago, an initiative of the Terra Foundation for American Art in partnership with local artists and arts organizations, is a citywide collaboration and series of events and exhibitions that highlight the voices and stories that are part of the city's unique artistic heritage and creative communities. More than 50 Chicago-area arts organizations across 30 Chicago neighborhoods and several suburban communities are expected to showcase the work of hundreds of artists in 2025.

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape and outlook. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Coex
• Emerald Events
• Fiera Milano S.p.A.
• GL events
• Hong Kong Trade Development Council
• Koelnmesse GmbH
• Messe Frankfurt GmbH
• Messe München GmbH
• NürnbergMesse GmbH
• RELX Plc
• Tokyo Big Sight Inc.
   

(Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.)

Global Exhibition Organizing Market Latest News:

• May 2024: The Olympic Tour of Chinese and French Artists, 2024, is one of the largest events co-hosted by China Media Group, the French National Olympic and Sports Committee, Ligue de Football Professionnel, and several French art organizations. The exhibition opened at Les Invalides exhibition. More than 200 pieces of Chinese art are displayed, including Chinese ink-and-wash paintings, calligraphy, oil paintings, sculptures, and pieces of intangible cultural heritage.
• January 2024: Palmetto announced the plans to establish new hotels and expand Bradenton Convention Center. The company is investing US$ 48 Million to add 14,000 square feet of extra event space, generating an estimated US$ 25 to US$ 30 Million annually for the local economy.
• December 2023: The Colorado Convention Center opened its doors again after it underwent a major expansion. The expansion was part of the convention center’s roof and includes an 80,000-square-foot “Bluebird Ballroom” with 19 configurations, a 35,000-square-foot wrap-around pre-function concourse space and a 20,000-square-foot outdoor rooftop terrace. The Bluebird Ballroom is now the largest multifunction ballroom in Colorado, with the capability to host over 7,500 attendees for a general session or 4,600 for a catered event.

Exhibition Organizing Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the exhibition organizing market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global exhibition organizing market.
• The study maps the leading as well as the fastest growing regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the exhibition organizing industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.