According to the latest report by IMARC Group, titled “India Extruded Snack Food Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the India extruded snack food market size is expected to grow at a CAGR of 6.30% during 2022-2027. Extruded snack food refers to edibles that are manufactured using numerous raw ingredients, primarily starches and cereal flour. Through several conditions of mixing, heating, and shearing, a perforated plate or die with a design and an extruder machine are used to shape the desired food product. The end-products are usually homogeneous semi- or pre-cooked food items prepared from raw materials that are safe for human consumption. Generally, extruded snacks contain a high concentration of calories with a long shelf life. Some of these snack food variants include breakfast cereals, jellybeans, bread, processed cheese, macaroni, namkeen snacks, and onion rings. These items are easily available across India in a wide range of varieties with diverse flavors.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
India Extruded Snack Food Market Trends:
The market is primarily driven by considerable growth in the food and beverages industry in India. In addition to this, the introduction of an extensive range of snacks in authentic Indian flavors to cater to the preference of the population is providing an impetus to the market growth. Also, continual technological advancements in the processing of these food products and efficient supply chain procedures are creating a positive outlook for the market. Besides this, the hectic schedules led by working professionals, along with the growing adoption of convenience foods, are also impacting the market positively. The market is further driven by the numerous strategies adopted by market players, such as innovative packaging solutions, competitive pricing, and aggressive marketing campaigns across the country. Some of the other factors contributing to the market include rapid urbanization, changing dietary patterns, easy product availability via online and offline organized retail channels, and inflating disposable income levels of the individuals.
- Based on the type, the market has been segmented into potato, corn, rice, tapioca, mixed grains, and others.
- On the basis of the distribution channel, the market has been categorized as supermarkets/hypermarkets, convenience stores, specialty food stores, online retail, and others.
- On the geographical front, the market has been segregated into North India, West and Central India, South India and East India.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
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