According to the latest report by IMARC Group, titled “India Extruded Snack Food: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the India extruded snack food market size reached US$ 538.0 Million in 2022. Extruded snack food is a category of snacks that undergoes a specific process called extrusion. It entails pressing an uncut raw mixture through a hole in a perforated plate or die that is made to a certain form before cutting. These snacks are characterized by their crispness, unique shapes, and flavors. Some common examples of extruded snacks include chips, puffs, popcorn, and many types of ready-to-eat cereals. These products are typically manufactured from a variety of ingredients, such as corn, rice, potato, tapioca, or a combination of these, and often contain added flavors and colors. The market for these snacks has expanded rapidly over recent years due to their convenience, long shelf-life, and the variety of flavors and textures they offer. Additionally, extruded snack foods constitute a large portion of the fast-moving consumer goods (FMCG) industry and are frequently enjoyed at events, at home, and during leisure time.
India Extruded Snack Food Market Trends:
The India extruded snack food market is exhibiting robust growth, driven by the rise in urbanization, coupled with the escalating disposable income of consumers. This can be supported by a shift towards convenience foods such as extruded snacks. Along with this, the busy lifestyle of the working-class population is favoring on-the-go consumption patterns, which is acting as another growth-inducing factor. In addition, the market is also influenced by the diversity of the Indian palate, with manufacturers continuously introducing innovative flavors and product variants to cater to regional tastes. Apart from this, the advent of healthier, fortified extruded snack options is also gaining traction due to the growing health consciousness among consumers. Furthermore, the aggressive marketing and distribution strategies adopted by leading manufacturers, along with the extensive reach of retail channels, are creating a positive market outlook. rLooking forward, the market value is projected to reach US$ 1,064.0 Million by 2028, expanding at a CAGR of 6.1% during 2023-2028.
- Based on the type, the market has been segmented into potato, corn, rice, tapioca, mixed grains, and others.
- On the basis of the distribution channel, the market is segregated into supermarkets/hypermarkets, convenience stores, specialty food stores, online retail, and others.
- Region-wise, the market has been segmented into North India, West and Central India, South India, and East India.
- The competitive landscape of the industry has also been examined along with the profiles of the key players.
|Base Year of the Analysis
| Historical Period
||Type, Distribution Channel, Region
||North India, West and Central India, South India, East India
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