India Extruded Snack Food Market Size, Share, Growth, Demand, Report

India Extruded Snack Food Market Size and Share:

The India extruded snack food market size was valued at USD 611.93 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,144.07 Million by 2033, exhibiting a CAGR of 6.84% from 2025-2033. Affordable pricing, product innovation, expanding e-commerce, and influence of western diet is propelling the market growth. Besides this, the India extruded snack food market share is driven by small packaging formats, which attract heath conscious consumers that are focusing on portion control.

The growing influence of western diets is reshaping the India extruded snack food market significantly. Globalization and increased travel exposure introduce Indian consumers to western snacking habits and preferences. International snack brands expand their presence by launching localized versions of popular western extruded snacks. Cheese-flavored, barbecue, and sour cream snacks are gaining popularity as consumers are developing a taste for international flavors. Western snacking trends like tortilla chips, cheese puffs, and flavored corn snacks influence local product innovations. Fast-food culture promotes on-the-go (OTG) snacking, thereby catalyzing the demand for quick, extruded snack options. Young consumers prefer trendy, western-style snacks, which is increasing the overall sales of global-inspired extruded products. Social media and digital marketing showcase western snack trends, shaping Indian consumer choices. Fusion flavors combining Indian spices with Western formats create unique, appealing snack offerings. Urbanization and nuclear family structures drive the demand for convenient, ready-to-eat (RTE) extruded snacks.

Consumers who are sensitive to price favor budget-friendly snack choices, rendering affordability a significant competitive edge. Compact and individual-serving packaging formats enable consumers to buy snacks that fit their budget, a key factor influencing the demand for extruded snack foods in India. Mass manufacturing and effective supply chains allow producers to reduce costs while upholding quality. Regional and local brands provide affordably priced goods, enhancing accessibility in both urban and rural areas. Discounts, promotional deals, and value bundles incentivize buying in larger quantities, resulting in increased sales figures. Supermarkets and hypermarkets offer affordable snack choices, addressing various income levels. Decreased raw material expenses for rice, corn, and wheat snacks help maintain competitive pricing. Direct-to-consumer (D2C) brands remove middlemen, which enables reduced prices while maintaining profitability. Low prices stimulate spontaneous buying, boosting the frequency of snack consumption across various demographics.

India Extruded Snack Food Market Trends:

Expansion of e-commerce in tier 2 and tier 3 cities

The expansion of e-commerce in tier 2 and tier 3 cities is transforming the extruded snack food market. As per an industry report, in 2024, India's tier-II, tier-III towns, and rural areas fueled e-commerce growth. E-commerce platform Meesho saw 35% YoY growth, with over half its orders from small towns, while Amazon’s Great Indian Festival had 85% of visits from non-metro cities. Flipkart logged 7.2 billion visits, and Myntra gained 1.5 million new customers. Rising digital adoption is driving e-commerce expansion, benefiting platforms and D2C brands across underserved regions. Digital penetration and smartphone usage are increasing online snack purchases in semi-urban and rural areas. E-commerce platforms offer diverse snack options, including regional and premium extruded products, enhancing availability. Logistics advancements and hyperlocal delivery networks ensure fast, efficient distribution to previously underserved markets. Discounts, cashback offers, and digital payment options make online snack shopping more attractive for cost-conscious consumers. Social media and influencer marketing enhances brand visibility, encouraging trial and repeat purchases in smaller cities. Subscription-based snack boxes and combo deals cater to evolving consumer preferences for variety and affordability. Regional snack brands leverage e-commerce to compete with established players, diversifying the market landscape. Data analytics help companies personalize recommendations, improving customer engagement and retention in digital snack retailing. The rise of direct-to-consumer (D2C) brands eliminates intermediaries, enabling competitive pricing and improved profit margins.

Government regulations

Government regulations are shaping the market by ensuring quality, safety, and compliance standards. The Food Safety and Standards Authority of India (FSSAI) enforces stringent norms, improving consumer trust in packaged snacks. In October 2024, the Ministry of Health and Family Welfare introduced the 83rd amendment to the Food Safety and Standards (Amendment) Rules, 2024, updating the 2011 regulations. A key revision adds “61, 63” after “58” in sub-rule 3.1.1, clause (5). Issued under G.S.R. 678(E), the amendment follows a draft published on June 5, 2024, and comes into effect upon its publication in the Official Gazette. FSSAI mandates labeling regulations required for transparency in ingredients, allergens, and nutritional content, influencing consumer purchasing decisions. Restrictions on trans fats and high sodium levels compel manufacturers to develop healthier snack formulations. Fortification policies encourage the inclusion of essential vitamins and minerals, driving demand for fortified extruded snacks. Taxation structures, such as GST rates, impact pricing strategies and affordability for different consumer segments. Advertising and marketing guidelines prevent misleading claims, ensuring ethical promotion of snack products. Additionally, make in India initiatives promote local snack production, benefiting small and medium enterprises (SMEs). Food safety inspections and penalties discourage substandard manufacturing, maintaining market competitiveness.

Innovative product launch

Product innovation is accelerating the market growth by meeting evolving preferences. Health-focused innovations drive demand for baked, multigrain, and protein-enriched extruded snacks among health-conscious consumers. Flavor experimentation introduces traditional spices and ingredients, attracting diverse consumer segments across different demographics. For example, in October 2024, Gopal Snacks launched Pizza Pasta Fryums, a crispy snack infused with savory pizza flavors. Made from high-quality ingredients, these fryums have tomato, herbs, and spices to deliver a classic pizza taste in every bite. Perfect for parties, movie nights, or quick snacking, they come in convenient packaging. Moreover, plant-based and vegan snack options cater to the rising demand for sustainable and ethical food choices. Functional snacks fortified with vitamins, minerals, and probiotics address nutritional deficiencies and wellness trends. Gluten-free and allergen-free extruded snacks expand market accessibility for consumers with dietary restrictions and sensitivities. Air-puffed and non-fried snacks offer lower-calorie alternatives, appealing to weight-conscious and fitness-focused consumers. Premiumization trends are resulting in the introduction of gourmet flavors, exotic ingredients, and artisanal processing techniques in the snack segment.

India Extruded Snack Food Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India extruded snack food market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on type and distribution channel.

Analysis by Type:

• Potato
• Corn
• Rice
• Tapioca
• Mixed Grains
• Others

According to India extruded snack food market analysis, rice-based extruded snacks dominate the market due to their widespread consumer acceptance and affordability. Rice is a staple in Indian households, making it a familiar and trusted ingredient for snack consumption. Its light texture and neutral taste allow for diverse seasoning applications, catering to various regional preferences. Rice-based extrusion offers superior digestibility and lower oil absorption, making it a preferred choice for health-conscious consumers. Traditional snacks like puffed rice extrusions have long been popular, encouraging manufacturers to expand their offerings. Rice flour is cost-effective and widely available, ensuring steady raw material supply and competitive pricing. The growing demand for gluten-free snacks increases the adoption of rice-based extruded products over wheat-based alternatives. Rice extrusion supports clean-label trends, aligning with the increasing preference for natural, minimally processed ingredients. Innovations in rice-based multigrain snacks enhance nutritional value, attracting urban consumers seeking healthier alternatives.

Analysis by Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Food Stores
• Online Retail
• Others

Supermarkets and hypermarkets dominate extruded snack sales due to their extensive product variety and convenient shopping experience. Consumers prefer physical retail stores to visually inspect snack freshness, packaging, and nutritional information before purchasing. Prominent shelf placement in supermarkets enhances brand visibility, encouraging impulse purchases of extruded snacks. Supermarkets offer bulk purchase discounts and promotional deals, attracting budget-conscious consumers. Organized retail chains are expanding significantly in urban and semi-urban areas, increasing market reach for branded snacks. Leading snack manufacturers partner with large retail chains, securing exclusive shelf space and promotional activities. In-store sampling and promotional campaigns influence consumer buying behavior, increasing trial rates for new products. Supermarkets stock a mix of domestic and international snack brands, catering to diverse consumer preferences. Premium and health-oriented extruded snacks gain visibility in supermarkets, appealing to health-conscious and high-income shoppers.

Regional Analysis:

• North India
• West and Central India
• South India
• East India

North India leads the extruded snack food market due to high population density and strong snacking culture. The region’s large urban centers including Delhi, Punjab, and Uttar Pradesh, drive significant demand for packaged snacks. Consumer preference for spicy and tangy flavors aligns with extruded snack offerings, increasing regional adoption. Traditional snacking habits encourage the consumption of extruded alternatives, replacing fried options with healthier variants. Rising disposable income and lifestyle changes in North India fuel demand for convenient, on-the-go (OTG) snacks. The presence of leading snack manufacturers and processing units ensures strong production capacity and distribution efficiency. Widespread retail penetration including supermarkets, hypermarkets, and kirana stores, improves snack availability across urban and rural areas. Aggressive marketing and branding by major players target North Indian consumers, reinforcing product visibility. Festivals and social gatherings in North India increase seasonal demand for packaged and extruded snacks. Expanding e-commerce adoption in the region enhances accessibility to a variety of snack brands. In September 2024, Swiggy launched a 24x7 free delivery service for groceries and essentials called “Instamart” in Delhi-NCR, allowing customers to order fresh fruits, vegetables, daily necessities, and household items anytime without delivery charges. As the first platform in India to offer this convenience, Swiggy currently provides the service in select areas, with plans to expand to more regions soon.

Competitive Landscape:

Key players are investing in research and development (R&D) to introduce new flavors, healthier options, and unique formulations. Strong manufacturing capabilities ensure large-scale production, maintaining consistency, quality, and cost efficiency in snack production. Expanding distribution networks help brands penetrate urban, semi-urban, and rural markets through retail and e-commerce platforms. Strategic partnerships with retailers and online marketplaces improve product availability and accessibility across different regions. Aggressive marketing campaigns leverage television, digital media, and celebrity endorsements to enhance brand visibility and recognition. Regional snack manufacturers cater to local tastes, offering traditional flavors and authentic ingredients in extruded products. Private-label brands from supermarket chains provide cost-effective alternatives, increasing competition and affordability for consumers. Sustainable initiatives like eco-friendly packaging and responsible sourcing align brands with evolving environmental concerns. India's snack market is rapidly expanding, driven by evolving consumer preferences and increasing demand for innovative flavors. To carter this demand, in February 2024, PepsiCo India broadened its Lay's portfolio with the launch of a new sub-brand, Lay's Shapez. The first offering, Lay's Shapez Heartiez, features heart-shaped chips with a sweet flavor profile.

The report provides a comprehensive analysis of the competitive landscape in the India extruded snack food market with detailed profiles of all major companies.

Latest News and Developments:

• February 2025: South Korea's Lotte Wellfood announced that it will launch its chocolate-covered stick biscuit, Pepero, in July 2025. As part of a $300 million investment strategy over five years, the company will manufacture Pepero at its Haryana plant, its first production outside Korea. Additionally, Lotte Wellfood has opened a new ice cream manufacturing facility in Pune for its Havmor business, reinforcing its presence in India.
• January 2025: PepsiCo India joined forces with Tata Consumer Products' Ching's Secret to launch a new Schezwan Chutney flavor for Kurkure. This collaboration blends Kurkure's signature crunch with the bold, spicy, and tangy flavors of Ching's Schezwan Chutney, creating a distinctive fusion snack for consumers.
• November 2024: India-based Origin Nutrition launched 'Mojo Pops,' a high-protein, compression-popped pea-based chip line, catering to the rising demand for healthy snacks. Made from peas, lentils, maize, tapioca, chickpeas, spinach, and carrot, these chips come in Pudina chutney, sour cream and onion, and tomato flavors. Unlike traditional methods, they are neither fried nor baked but compression-popped for better taste and nutrition.
• November 2024: Former cricketer Yuvraj Singh teamed with Alfinity Studios to introduce 'Twiddles,' a guilt-free snacking brand. Designed for health-conscious consumers, Twiddles offers a range of wholesome and flavorful snacks that balance taste and nutrition. Yuvraj Singh highlighted the brand's dedication to delivering delicious yet nutritious options for mindful snacking.
• October 2024: Lay’s India introduced a new Red Chilli flavor to its Wafer Chips line, inspired by India's preference for bold and authentic tastes. This variant delivers a light, crispy texture while appealing to spice lovers. Complementing the existing Salt & Pepper flavor, it enhances the snacking experience. The launch is backed by a television commercial featuring brand ambassador Mahendra Singh Dhoni.

India Extruded Snack Food Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, India extruded snack food market outlook, and dynamics of the market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India extruded snack food market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India extruded snack food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.