• Phone: +1-631-791-1145
  • Email: sales@imarcgroup.com

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Eye Makeup Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The global eye makeup market grew at a CAGR of around 6% during 2014-2019. Eye makeup refers to products that are applied to accentuate the appearance of the eyes. These products include eyeshadow, eyeliner and mascara, which are formulated using water, emulsifiers, preservatives, thickeners, moisturizers, and fragrances. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, consumer demand for waterproof and mineral-based products has led to significant developments in the market.

Over the past few years, the market has been driven by inflating per capita incomes and the increasing focus of individuals on physical appearances. However, owing to the sudden outbreak of the coronavirus disease (COVID-19), governments of numerous countries have imposed complete lockdowns, which has resulted in supply chain disruptions. In line with this, e-commerce channels have emerged as a convenient and hassle-free shopping solution for individuals. Although discretionary expenses have decreased due to the COVID-19 pandemic, the sales of beauty and personal care products are projected to improve in the near future. Owing to this, several retail brands are focusing on strengthening their presence on e-commerce channels and providing diversity in the price range and product collection. Furthermore, owing to the increasing popularity of cosmetics among men and the rising influence of social media, several manufactures in the industry are offering eye makeup products, such as brow gel, exclusively for men to expand their consumer base. They are also introducing natural, organic, as well as halal-certified products. On account of these factors, IMARC Group expects the global eye makeup market to grow moderately during the forecast period (2020-2025).

Breakup by Product Type:

  • Mascara
  • Eye Shadow
  • Eye Liner
  • Eye Pencil
  • Eyebrow Gel
  • Others
     

Breakup by Distribution Channel:

  • Hypermarkets and Supermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others
     

Breakup by Pricing:

  • Low to Medium Price
  • Premium Price
     

Breakup by Source:

  • Chemical
  • Natural
  • Organic
  • Halal
  • Other
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa


Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Amway Corp, Avon Products Inc., Chanel S.A., Colorbar Cosmetics Pvt. Ltd., Lakmé Cosmetics (Hindustan Unilever), L'Oréal S.A., LVMH, Oriflame Cosmetics, Revlon Inc., Shiseido Company, Limited, Estée Lauder Inc., Procter & Gamble etc.

Key Questions Answered in This Report:

•   How has the global eye makeup market performed so far and how will it perform in the coming years?

•   What are the key regional markets?

•   What has been the impact of COVID-19 on the global eye makeup market?

•   What is the breakup of the market based on the product type?

•   What is the breakup of the market based on the distribution channel?

•   What is the breakup of the market based on the pricing?

•   What is the breakup of the market based on the source?

•   What are the various stages in the value chain of the industry?

•   What are the key driving factors and challenges in the industry?

•   What is the structure of the global eye makeup market and who are the key players?

•   What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Eye Makeup Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Mascara
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Eye Shadow
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Eye Liner
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Eye Pencil
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Eyebrow Gel
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Others
        6.6.1 Market Trends
        6.6.2 Market Forecast
7    Market Breakup by Distribution Channel
    7.1    Hypermarkets and Supermarkets
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Specialty Stores
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Convenience Stores
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Online Stores
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others
        7.5.1 Market Trends
        7.5.2 Market Forecast
8    Market Breakup by Pricing
    8.1    Low to Medium Price
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Premium Price
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Source
    9.1    Chemical
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Natural
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Organic
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Halal
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Other
        9.5.1 Market Trends
        9.5.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Indicators
15    Competitive Landscape

    12.1    Market Structure
    12.2    Key Players
    12.3    Profiles of Key Players
        12.3.1    Amway Corp.
           12.3.1.1 Company Overview
           12.3.1.2 Product Portfolio 
           12.3.1.3 SWOT Analysis
        12.3.2    Avon Products Inc.
           12.3.2.1 Company Overview
           12.3.2.2 Product Portfolio
        12.3.3    Chanel S.A.
           12.3.3.1 Company Overview
           12.3.3.2 Product Portfolio 
        12.3.4    Colorbar Cosmetics Pvt. Ltd.
           12.3.4.1 Company Overview
           12.3.4.2 Product Portfolio 
        12.3.5    Lakmé Cosmetics (Hindustan Unilever)
           12.3.5.1 Company Overview
           12.3.5.2 Product Portfolio 
        12.3.6    L'Oréal S.A.
           12.3.6.1 Company Overview
           12.3.6.2 Product Portfolio 
           12.3.6.3 Financials
           12.3.6.4 SWOT Analysis
        12.3.7    LVMH
           12.3.7.1 Company Overview
           12.3.7.2 Product Portfolio 
           12.3.7.3 SWOT Analysis
        12.3.8    Oriflame Cosmetics
           12.3.8.1 Company Overview
           12.3.8.2 Product Portfolio
        12.3.9    Revlon Inc.
           12.3.9.1 Company Overview
           12.3.9.2 Product Portfolio 
           12.3.9.3 Financials
           12.3.9.4 SWOT Analysis
        12.3.10    Shiseido Company Ltd.
           12.3.10.1 Company Overview
           12.3 10.2 Product Portfolio 
           12.3.10.3 Financials
           12.3.10.4 SWOT Analysis
        12.3.11    Estée Lauder Inc.
           12.3.11.1 Company Overview
           12.3 11.2 Product Portfolio 
           12.3.11.3 Financials
           12.3.11.4 SWOT Analysis
        12.3.12    Procter & Gamble
           12.3.12.1 Company Overview
           12.3.12.2 Product Portfolio 
           12.3.12.3 Financials
           12.3.12.4 SWOT Analysis

List of Figures

Figure 1: Global: Eye Makeup Market: Major Drivers and Challenges
Figure 2: Global: Eye Makeup Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Eye Makeup Market: Breakup by Product Type (in %), 2019
Figure 4: Global: Eye Makeup Market: Breakup by Distribution Channel (in %), 2019
Figure 5: Global: Eye Makeup Market: Breakup by Pricing (in %), 2019
Figure 6: Global: Eye Makeup Market: Breakup by Source (in %), 2019
Figure 7: Global: Eye Makeup Market: Breakup by Region (in %), 2019
Figure 8: Global: Eye Makeup Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 9: Global: Eye Makeup (Mascara) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: Global: Eye Makeup (Mascara) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: Global: Eye Makeup (Eye Shadow) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Global: Eye Makeup (Eye Shadow) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: Global: Eye Makeup (Eye Liner) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: Global: Eye Makeup (Eye Liner) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: Global: Eye Makeup (Eye Pencil) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Global: Eye Makeup (Eye Pencil) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: Global: Eye Makeup (Eyebrow Gel) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: Global: Eye Makeup (Eyebrow Gel) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: Global: Eye Makeup (Other Product Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Global: Eye Makeup (Other Product Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: Global: Eye Makeup Market: Sales through Hypermarkets and Supermarkets (in Million US$), 2014 & 2019
Figure 22: Global: Eye Makeup Market Forecast: Sales through Hypermarkets and Supermarkets (in Million US$), 2020-2025
Figure 23: Global: Eye Makeup Market: Sales through Specialty Stores (in Million US$), 2014 & 2019
Figure 24: Global: Eye Makeup Market Forecast: Sales through Specialty Stores (in Million US$), 2020-2025
Figure 25: Global: Eye Makeup Market: Sales through Convenience Stores (in Million US$), 2014 & 2019
Figure 26: Global: Eye Makeup Market Forecast: Sales through Convenience Stores (in Million US$), 2020-2025
Figure 27: Global: Eye Makeup Market: Sales through Online Stores (in Million US$), 2014 & 2019
Figure 28: Global: Eye Makeup Market Forecast: Sales through Online Stores (in Million US$), 2020-2025
Figure 29: Global: Eye Makeup Market: Sales through Other Distribution Channels (in Million US$), 2014 & 2019
Figure 30: Global: Eye Makeup Market Forecast: Sales through Other Distribution Channels (in Million US$), 2020-2025
Figure 31: Global: Eye Makeup (Low to Medium Price) Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: Global: Eye Makeup (Low to Medium Price) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: Global: Eye Makeup (Premium Price) Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: Global: Eye Makeup (Premium Price) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: Global: Eye Makeup (Chemical) Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: Global: Eye Makeup (Chemical) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: Global: Eye Makeup (Natural) Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: Global: Eye Makeup (Natural) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 39: Global: Eye Makeup (Organic) Market: Sales Value (in Million US$), 2014 & 2019
Figure 40: Global: Eye Makeup (Organic) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: Global: Eye Makeup (Halal) Market: Sales Value (in Million US$), 2014 & 2019
Figure 42: Global: Eye Makeup (Halal) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 43: Global: Eye Makeup (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: Global: Eye Makeup (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 45: North America: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: North America: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: United States: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: United States: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: Canada: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: Canada: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: Asia Pacific: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: Asia Pacific: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: China: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: China: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: Japan: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: Japan: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: India: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: India: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: South Korea: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: South Korea: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: Australia: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: Australia: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: Indonesia: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: Indonesia: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: Others: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: Others: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 67: Europe: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 68: Europe: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 69: Germany: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 70: Germany: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 71: France: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 72: France: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 73: United Kingdom: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 74: United Kingdom: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 75: Italy: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 76: Italy: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 77: Spain: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 78: Spain: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 79: Russia: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 80: Russia: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 81: Others: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 82: Others: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 83: Latin America: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 84: Latin America: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 85: Brazil: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 86: Brazil: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 87: Mexico: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 88: Mexico: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 89: Others: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 90: Others: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 91: Middle East and Africa: Eye Makeup Market: Sales Value (in Million US$), 2014 & 2019
Figure 92: Middle East and Africa: Eye Makeup Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 93: Global: Eye Makeup Industry: SWOT Analysis
Figure 94: Global: Eye Makeup Industry: Value Chain Analysis
Figure 95: Global: Eye Makeup Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Eye Makeup Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Eye Makeup Market Forecast: Breakup by Product Type (in Million US$), 2020-2025
Table 3: Global: Eye Makeup Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 4: Global: Eye Makeup Market Forecast: Breakup by Pricing (in Million US$), 2020-2025
Table 5: Global: Eye Makeup Market Forecast: Breakup by Source (in Million US$), 2020-2025
Table 6: Global: Eye Makeup Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 7: Global: Eye Makeup Market Structure
Table 8: Global: Eye Makeup Market: Key Players

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