The global fabric softeners and conditioners market grew at a CAGR of around 5% during 2014-2019. Fabric softeners and conditioners are chemical substances applied to soften and freshen fabrics. They are usually manufactured using microemulsion and macroemulsion polymers. These polymers are small molecules that get attached to the oil or dirt particle and separate them from the cloth fiber. Fabric softeners and conditioners are added with detergents in washing machines to maintain the natural elasticity and add a long-lasting fragrance to the cloth. They also aid in preventing the damage caused due to regular washing and static built-up in the machine. As a result, they find extensive applications across the residential and industrial sectors, such as hospitality and textile.
Significant growth in the textile industry is one of the key factors creating a positive outlook for the market. Furthermore, the increasing demand for premium apparel that are washed and maintained using high-quality products is also strengthening the market growth. Fabric softeners and conditioners are used to prevent fabrics from stretching, fading and accumulating lint. Additionally, the development of environment-friendly variants is acting as another growth-inducing factor. Product manufacturers are emphasizing on using natural and organic ingredients, such as coconut oil, that do not damage the hands of the washer or bleach out colors from the cloth. Moreover, aggressive promotional activities by manufacturers and the proliferating online retail channels that provide a wide variety of products to the consumers, are also contributing to the market growth. Other factors, including rapid urbanization, along with increasing expenditure capacities of the consumers, are expected to drive the market further. Looking forward, IMARC Group expects the global fabric softeners and conditioners market to continue its moderate growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global fabric softeners and conditioners market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, form, nature, application and distribution channel.
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The report has also analysed the competitive landscape of the market with some of the key players being Amway (Alticor), Church & Dwight Co. Inc., Colgate-Palmolive Company, Henkel AG & Co. KGaA, Kao Corporation, Marico Limited, Procter & Gamble, Reckitt Benckiser, S. C. Johnson & Son Inc. and Unilever Plc.
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