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Face Wash Market Report by Product Form (Gel, Powder, Foam, Liquid, Collagen Based, and Others), Skin Type (Dry Skin, Oily Skin, Acne-Prone, Normal Skin, Sensitive Skin, and Others), Size (50 ML, 50 ML–200 ML, 200 ML–400 ML, and Others), Price Point (Premium, Medium, Economy), Distribution Channel (Supermarkets and Hypermarkets, Convenient Stores, Pharmacy and Drug Stores, Online Stores, and Others), End User (Men, Women, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112023A6136
Year End
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Market Overview:
The global face wash market size is expected to exhibit a growth rate (CAGR) of 4.1% during 2024-2032.
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Report Attribute
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Key Statistics
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|---|---|
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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| Market Growth Rate 2024-2032 | 4.1% |
Face wash refers to a cleansing product that is primarily used for removing dead cells, excess oil, and dirt from the face. It is widely available in several forms, such as gel, cream, balm, wipes, or liquid and semi-liquid. Face wash offers numerous benefits in treating acne and pigmentation, preventing skin dullness, maintaining an even complexion, exfoliating the skin, etc. It can also be utilized to remove microbes, make-up, skincare product residues, etc. As a result, face wash is gaining popularity as an indispensable part of the daily skincare regimen of individuals.
Face Wash Market Trends:
The growing consumer consciousness towards facial appearances, particularly among the millennial population, is primarily driving the global face wash market. Additionally, the widespread adoption of routine facial care regimens along with the increasing focus on maintenance of skin health, protection against pollutants, reduction of pigmentation, etc., is also propelling the product demand. Besides this, the escalating demand for specialized and allergy-safe variants due to the rising cases of skin problems, such as rash, acne, irritation, etc., is acting as another significant growth-inducing factor. Furthermore, the elevating consumer concerns towards the detrimental effects of chemical-based face wash are catalyzing the demand for organic and natural product variants. Several key players are focusing on the launch of face wash containing toxin-free and naturally derived components, including aloe vera, fruit extracts, gelatin, collagen, etc. They are also utilizing social media trends and celebrity endorsements to promote their products and expand the consumer base, thereby further augmenting the market growth. Additionally, the increasing penetration of metrosexual culture along with the growing popularity of specialized product range for men is expected to drive the global face wash market in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global face wash market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product form, skin type, size, price point, distribution channel and end user.
Breakup by Product Form:
- Gel
- Powder
- Foam
- Liquid
- Collagen Based
- Others
Breakup by Skin Type:
- Dry Skin
- Oily Skin
- Acne-Prone
- Normal Skin
- Sensitive Skin
- Others
Breakup by Size:
- 50 ML
- 50 ML–200 ML
- 200 ML–400 ML
- Others
Breakup by Price Point:
- Premium
- Medium
- Economy
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenient Stores
- Pharmacy and Drug Stores
- Online Stores
- Others
Breakup by End User:
- Men
- Women
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Bioderma Laboratories, Burt's Bees Inc. (The Clorox Company), Cocokind, Emami Limited, Godrej Consumers Product Limited, Henkel AG & Co. KGaA, Himalaya Wellness Company, Johnson & Johnson, Juice Beauty Inc., L'Oréal S.A., Shiseido Co. Ltd., The Procter & Gamble Company and Unilever plc.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | US$ Billion |
| Segment Coverage | Product Form, Skin Type, Size, Price Point, Distribution Channel, End User, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered | Bioderma Laboratories, Burt's Bees Inc. (The Clorox Company), Cocokind, Emami Limited, Godrej Consumers Product Limited, Henkel AG & Co. KGaA, Himalaya Wellness Company, Johnson & Johnson, Juice Beauty Inc., L'Oréal S.A., Shiseido Co. Ltd., The Procter & Gamble Company and Unilever plc. |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
We expect the global face wash market to exhibit a CAGR of 4.1% during 2024-2032.
The rising adoption of routine facial care regimens, along with the increasing demand for face wash, as they aid in treating acne and pigmentation, preventing skin dullness, exfoliating the skin, etc., is primarily driving the global face wash market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of face wash.
Based on the product form, the global face wash market can be bifurcated into gel, powder, foam, liquid, collagen based, and others. Currently, gel holds the majority of the total market share.
Based on the skin type, the global face wash market has been segmented into dry skin, oily skin, acne-prone, normal skin, sensitive skin, and others. Among these, normal skin currently exhibits a clear dominance in the market.
Based on the distribution channel, the global face wash market can be divided into supermarkets and hypermarkets, convenient stores, pharmacy and drug stores, online stores, and others. Currently, supermarkets and hypermarkets account for the largest market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global face wash market include Bioderma Laboratories, Burt's Bees Inc. (The Clorox Company), Cocokind, Emami Limited, Godrej Consumers Product Limited, Henkel AG & Co. KGaA, Himalaya Wellness Company, Johnson & Johnson, Juice Beauty Inc., L'Oréal S.A., Shiseido Co. Ltd., The Procter & Gamble Company, and Unilever plc.
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