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The global face wash market is expected to exhibit a CAGR of around 5% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Face wash refers to a cleansing product that is primarily used for removing dead cells, excess oil, and dirt from the face. It is widely available in several forms, such as gel, cream, balm, wipes, or liquid and semi-liquid. Face wash offers numerous benefits in treating acne and pigmentation, preventing skin dullness, maintaining an even complexion, exfoliating the skin, etc. It can also be utilized to remove microbes, make-up, skincare product residues, etc. As a result, face wash is gaining popularity as an indispensable part of the daily skincare regimen of individuals.
The growing consumer consciousness towards facial appearances, particularly among the millennial population, is primarily driving the global face wash market. Additionally, the widespread adoption of routine facial care regimens along with the increasing focus on maintenance of skin health, protection against pollutants, reduction of pigmentation, etc., is also propelling the product demand. Besides this, the escalating demand for specialized and allergy-safe variants due to the rising cases of skin problems, such as rash, acne, irritation, etc., is acting as another significant growth-inducing factor. Furthermore, the elevating consumer concerns towards the detrimental effects of chemical-based face wash are catalyzing the demand for organic and natural product variants. Several key players are focusing on the launch of face wash containing toxin-free and naturally derived components, including aloe vera, fruit extracts, gelatin, collagen, etc. They are also utilizing social media trends and celebrity endorsements to promote their products and expand the consumer base, thereby further augmenting the market growth. Additionally, the increasing penetration of metrosexual culture along with the growing popularity of specialized product range for men is expected to drive the global face wash market in the coming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global face wash market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product form, skin type, size, price point, distribution channel and end user.
Breakup by Product Form:
Breakup by Skin Type:
Breakup by Size:
Breakup by Price Point:
Breakup by Distribution Channel:
Breakup by End User:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Bioderma Laboratories, Burt's Bees Inc. (The Clorox Company), Cocokind, Emami Limited, Godrej Consumers Product Limited, Henkel AG & Co. KGaA, Himalaya Wellness Company, Johnson & Johnson, Juice Beauty Inc., L'Oréal S.A., Shiseido Co. Ltd., The Procter & Gamble Company and Unilever plc.
|Base Year of the Analysis||2021|
|Segment Coverage||Product Form, Skin Type, Size, Price Point, Distribution Channel, End User, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||Bioderma Laboratories, Burt's Bees Inc. (The Clorox Company), Cocokind, Emami Limited, Godrej Consumers Product Limited, Henkel AG & Co. KGaA, Himalaya Wellness Company, Johnson & Johnson, Juice Beauty Inc., L'Oréal S.A., Shiseido Co. Ltd., The Procter & Gamble Company and Unilever plc.|
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