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Indian Farming Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The Indian farming market was worth INR 16,587 Billion in 2018. The market is further projected to reach INR 30,620 Billion by 2024, growing at a CAGR of 10.8% during 2019-2024. The farming sector constitutes one of the most important areas of the Indian economy. India currently represents the world's largest producers of many fresh fruits and vegetables, major spices, selected fibrous crops such as jute, several staples such as millets and castor oil seed. India is also the second largest producer of wheat and rice, the world's major food staples. Currently, India ranks within the world's five largest producers of over 80% of agricultural items, including many cash crops such as coffee and cotton. Crop yields in India have also increased significantly over the last several decades. Factors such as farm mechanization, increasing usage of fertilizers, improving irrigation techniques, better seeds and easy availability of credit can be regarded as the major drivers of the Indian farming industry.

For the purpose of this report, we have defined the farming market to be composed of the following sectors - fruits, vegetables, cereals, plantation crops, spices and pulses.

Indian Farming Market: Drivers

  • As a result of increasing farm mechanization, increasing usage of fertilizers, increasing usage of efficient seeds, etc. the average crop yield is expected to increase continuously during the next five years creating a positive impact on farm production in the country.
  • A strong support from the Indian government is also driving the farm production. Currently, a number of subsidies and incentives are provided by the Indian government for various agriculture related products like fertilizers, seeds, agricultural equipments etc. The Indian government has also set minimum support prices (MSPs) for various crops in the country. This is expected to ensure remunerative prices for farmers to encourage higher investment and production of agricultural commodities.
  • Driven by strong economic growth and rising incomes, the per capita consumption of food products such as fruits, vegetables, pulses, etc. are expected to increase continuously during the forecast period. This, coupled by a continuous population growth, is expected to create a strong demand for farm products.
  • The emergence of contract farming and organized retail is also expected to create a positive impact on the Indian farming market.


Market Summary:

  • Based on the crop type, the market has been segmented as fruits, vegetables, cereals, plantation crops, spices, pulses and others.
  • Based on the application, the market has been segmented as fresh consumption, food processing, healthcare, feed, textiles and others.
  • On the basis of distribution channel, the market has been segmented as self-consumption, traditional retail, business-to-business, modern retail, online and others.
  • The market has also been segmented on the basis of various regions.
  • Based on the crop seasonality, the market has been segmented as rabi, kharif and zaid.
  • The competitive landscape of the market has been examined in the report and the profiles of key players have also been provided.


This report provides a deep insight into the Indian farming market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian farming market in any manner.

Key Questions Answered in This Report:

  • How has the India farming market performed so far and how will it perform in the coming years?
  • What is the breakup of the Indian farming market on the basis of various crop types?
  • What is the breakup of the Indian farming market on the basis of various applications?
  • What is the breakup of the Indian farming market on the basis of distribution channels?
  • What is the breakup of the Indian farming market on the basis of various regions?
  • What is the breakup of the Indian farming market on the basis of crop seasonality?
  • What are the various stages in the value chain of the Indian farming market?
  • What are the key driving factors and challenges in the Indian farming market?
  • What is the structure of the Indian farming market and who are the key players?
  • What is the degree of competition in the Indian farming market?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Indian Farming Market
    5.1    Market Overview
    5.2    Market Performance
        5.2.1    Volume Trends
        5.2.2    Value Trends 
    5.3    Market Breakup by Crop Type
    5.4    Market Breakup by Application
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by Region
    5.7    Market Breakup by Crop Seasonality
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Input Suppliers
        5.10.3    Farmers
        5.10.4    Traders/Collectors
        5.10.5    Processors
        5.10.6    Distributors
        5.10.7    Exporters
        5.10.8    Retailers
        5.10.9    End-Consumers
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12    Price Analysis
        5.12.1    Key Price Indicators
        5.12.2    Price Structure
        5.12.3    Margin Analysis
6   Market Breakup by Crop Type
    6.1    Cereals
        6.1.1    Market Performance
        6.1.2    Market Breakup by Cereal Type
        6.1.3    Market Forecast
    6.2    Vegetables
        6.2.1    Market Performance
        6.2.2    Market Breakup by Vegetable Type
        6.2.3    Market Forecast
    6.3    Fruits
        6.3.1    Market Performance
        6.3.2    Market Breakup by Fruit Type
        6.3.3    Market Forecast
    6.4    Plantation Crops
        6.4.1    Market Performance
        6.4.2    Market Breakup by Plantation Crop Type
        6.4.3    Market Forecast
    6.5    Spices
        6.5.1    Market Performance
        6.5.2    Market Breakup by Spices Type
        6.5.3    Market Forecast
    6.6    Pulses
        6.6.1    Market Performance
        6.6.2    Market Breakup by Pulses Type
        6.6.3    Market Forecast
    6.7    Others
7   Market Breakup by Application
    7.1    Fresh Consumption
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Food Processing
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Healthcare 
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Feed Industry
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Textiles 
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Others 
        7.6.1 Market Trends
        7.6.2 Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Self Consumption
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Traditional Retail 
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Business to Business
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Modern Retail
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Online
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Region
    9.1    North India
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    South India
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    East India
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    West India
        9.4.1 Market Trends
        9.4.2 Market Forecast
10  Market Breakup by Crop Seasonality
    10.1    Rabi
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Kharif
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Zaid
        10.3.1 Market Trends
        10.3.2 Market Forecast
11  Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players


List of Figures

Figure 1: India: Farming Market: Major Drivers and Challenges
Figure 2: India: Farming Market: Sales Volume (in Million Metric Tons), 2011-2018
Figure 3: India: Farming Market: Sales Value (in Billion INR), 2011-2018
Figure 4: India: Farming Market: Breakup by Crop Type (in %), 2018
Figure 5: India: Farming Market: Breakup by Application (in %), 2018
Figure 6: India: Farming Market: Breakup by Distribution Channel (in %), 2018
Figure 7: India: Farming Market: Breakup by Region (in %), 2018
Figure 8: India: Farming Market: Breakup by Crop Seasonality (in %), 2018
Figure 9: India: Farming Market Forecast: Sales Volume (in Million Metric Tons), 2019-2024
Figure 10: India: Farming Market Forecast: Sales Value (in Billion INR), 2019-2024
Figure 11: Farming Market: Price Structure (INR/Ton)
Figure 12: India: Farming Industry: SWOT Analysis
Figure 13: India: Farming Industry: Value Chain Analysis
Figure 14: India: Farming Industry: Porter’s Five Forces Analysis
Figure 15: India: Cereals Market: Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 16: India: Cereals Market: Breakup by Type (in %), 2018
Figure 17: India: Cereals Market Forecast: Sales Volume (in Million Metric Tons), 2019-2024 
Figure 18: India: Vegetables Market: Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 19: India: Vegetables Market: Breakup by Type (in %), 2018
Figure 20: India: Vegetables Market Forecast: Sales Volume (in Million Metric Tons), 2019-2024 
Figure 21: India: Fruits Market: Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 22: India: Fruits Market: Breakup by Type (in %), 2018
Figure 23: India: Fruits Market Forecast: Sales Volume (in Million Metric Tons), 2019-2024 
Figure 24: India: Plantation Crops Market: Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 25: India: Plantation Crops Market: Breakup by Type (in %), 2018
Figure 26: India: Plantation Crops Market Forecast: Sales Volume (in Million Metric Tons), 2019-2024 
Figure 27: India: Spices Market: Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 28: India: Spices Market: Breakup by Type (in %), 2018
Figure 29: India: Spices Market Forecast: Sales Volume (in Million Metric Tons), 2019-2024 
Figure 30: India: Pulses Market: Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 31: India: Pulses Market: Breakup by Type (in %), 2018
Figure 32: India: Pulses Market Forecast: Sales Volume (in Million Metric Tons), 2019-2024 
Figure 33: India: Farming Market (Fresh Consumption): Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 34: India: Farming Market Forecast (Fresh Consumption): Sales Volume (in Million Metric Tons), 2019-2024
Figure 35: India: Farming Market (Food Processing): Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 36: India: Farming Market Forecast (Food Processing): Sales Volume (in Million Metric Tons), a-2024
Figure 37: India: Farming Market (Healthcare): Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 38: India: Farming Market Forecast (Healthcare): Sales Volume (in Million Metric Tons), 2019-2024
Figure 39: India: Farming Market (Feed Industry): Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 40: India: Farming Market Forecast (Feed Industry): Sales Volume (in Million Metric Tons), 2019-2024
Figure 41: India: Farming Market (Textiles): Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 42: India: Farming Market Forecast (Textiles): Sales Volume (in Million Metric Tons), 2019-2024
Figure 43: India: Farming Market (Other Applications): Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 44: India: Farming Market Forecast (Other Applications): Sales Volume (in Million Metric Tons), 2019-2024
Figure 45: India: Farming Market: Sales through Self Consumption (in Million Metric Tons), 2011 & 2018
Figure 46: India: Farming Market Forecast: Sales through Self Consumption (in Million Metric Tons), 2019-2024
Figure 47: India: Farming Market: Sales through Traditional Retail (in Million Metric Tons), 2011 & 2018
Figure 48: India: Farming Market Forecast: Sales through Traditional Retail (in Million Metric Tons), 2019-2024
Figure 49: India: Farming Market: Sales through Business to Business (in Million Metric Tons), 2011 & 2018
Figure 50: India: Farming Market Forecast: Sales through Business to Business (in Million Metric Tons), 2019-2024
Figure 51: India: Farming Market: Sales through Modern Retail (in Million Metric Tons), 2011 & 2018
Figure 52: India: Farming Market Forecast: Sales through Modern Retail (in Million Metric Tons), 2019-2024
Figure 53: India: Farming Market: Online Sales (in Million Metric Tons), 2011 & 2018
Figure 54: India: Farming Market Forecast: Online Sales (in Million Metric Tons), 2019-2024
Figure 55: North India: Farming Market: Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 56: North India: Farming Market Forecast: Sales Volume (in Million Metric Tons), 2019-2024
Figure 57: South India: Farming Market: Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 58: South India: Farming Market Forecast: Sales Volume (in Million Metric Tons), 2019-2024
Figure 59: East India: Farming Market: Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 60: East India: Farming Market Forecast: Sales Volume (in Million Metric Tons), 2019-2024 
Figure 61: West India: Farming Market: Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 62: West India: Farming Market Forecast: Sales Volume (in Million Metric Tons), 2019-2024
Figure 63: India: Farming Market (Rabi): Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 64: India: Farming Market Forecast (Rabi): Sales Volume (in Million Metric Tons), 2019-2024
Figure 65: India: Farming Market (Kharif): Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 66: India: Farming Market Forecast (Kharif): Sales Volume (in Million Metric Tons), 2019-2024
Figure 67: India: Farming Market (Zaid): Sales Volume (in Million Metric Tons), 2011 & 2018
Figure 68: India: Farming Market Forecast (Zaid): Sales Volume (in Million Metric Tons), 2019-2024


List of Tables

Table 1: India: Farming Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Farming Market Forecast: Breakup by Crop Type (in Million Metric Tons), 2019-2024
Table 3: India: Farming Market Forecast: Breakup by Application (in Million Metric Tons), 2019-2024
Table 4: India: Farming Market Forecast: Breakup by Distribution Channel (in Million Tons), 2019-2024
Table 5: India: Farming Market Forecast: Breakup by Region (in Million Metric Tons), 2019-2024
Table 6: India: Farming Market Forecast: Breakup by Crop Seasonality (in Million Metric Tons), 2019-2024
Table 7: India: Farming Market: Competitive Structure
Table 8: India: Farming Market: Key Players

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