Market Overview:

The global fitness app market is expected to exhibit a CAGR of 20.87% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Fitness appsare specialized programs downloaded on mobile devices, such as smartphones or tablets, using the internet. They assist individualsin exercising, physical training, and nutrition and diet planning. They can also be integrated with geolocation for allowing users track and record workout sessions, assess nutritional and dietary charts, and monitor the menstrual cycle. Nowadays, developers are introducing innovative fitness apps that can directly connect users to a personal trainer or a nutritionist for better fitness routines and diet plans.

Fitness Apps Market Trends:

The increasing prevalence of chronic and lifestyle disorders, along with significant growth in the health-conscious population, represents one of the key factors positively influencing the demand for fitness apps around the world. This can also be attributed to the growing reliance on smartphones and the rising penetration of high-speed internet. In addition, fitness apps can be connected to smart wearables, such as watches, bands, and trackers. This, in confluence with the rising adoption of smart wearables on account of rapid urbanizationand expanding purchasing power of consumers, is creating a positive outlook for the market.Apart from this, leading players are incorporating barcode scanners into fitness apps to assist users in counting calories, recording statistics on workouts, and collecting data on walks, runs, and bike rides. This, coupled with the increasing influence of social networking platforms and the emerging traction of remote workout sessions, is contributing to the market growth. Besides this, increasing investments in the development of customized exercise regimes and health tracking systems are anticipated to create a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global fitness app market report, along with forecasts for growth at the global and regional level from 2022-2027. Our report has categorized the market based on type, platform, and device.

Breakup by Type:

• Exercise and Weight Loss
• Diet and Nutrition
• Activity Tracking
• Others

Exercise and weight loss dominate the market due to the increasing focus of individuals on weight management.

Breakup by Platform:

• Android
• IOS
• Others

IOS represents the largest platform for fitness appsas it helps monitor data in real-time and sync data across all devices.

Breakup by Device:

• Smartphones
• Tablets
• Wearable Devices

Smartphones exhibit a clear dominance in the market as they offer enhanced convenience and easy access to the internet.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America holds the majority of the global fitness app market share due to the growing prevalence of obesity and other chronic diseases and the rising health consciousness among the masses of the region.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are Aaptiv Inc., Adidas AG, AppinventivTechnologies Private Limited, Applico INC, ASICS Corp., Azumio Inc., Fitbit, Inc., MyFitnessPal, Inc.,Nike, Inc.,Noom, Inc., and Wahoo Fitness LLC.
 

Report Coverage: