According to the latest report by IMARC Group, titled "Flavoured and Frozen Yoghurt Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the flavoured and frozen yoghurt market size in India reached 30.1 million litres in 2021. Flavoured and frozen yoghurt refers to a cold, low-fat dessert manufactured through fermentation of milk using various bacteria to thicken and develop product acidity. After brewing, the yogurt is combined with additional condiments, including artificial sweeteners, milk solids, and fats, and later refrigerated to enhance its shelf-life, taste, aroma, and consistency. Flavoured and frozen yoghurt is popularly consumed as a healthier alternative to ice creams and other desserts in India. Apart from this, it is fortified with potassium, calcium, proteins, carbohydrates, calories, and probiotics that aid in maintaining a healthy gut, lowering blood pressure, improving digestion, and strengthening bones. Flavoured and frozen yoghurt are commonly accessible across restaurants, cafes, and other distribution channels for direct consumption. Currently, they are available in strawberry, vanilla, peach, blueberry, honey, banana, black cherry, pineapple, lemon, and banana flavors.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Flavoured and Frozen Yoghurt Market in India Trends:
The growth of the market can be attributed to the rapid expansion in the food and beverage (F&B) sector and the increasing consumption of various dairy products, including yoghurt, to meet daily nutritional needs. This is further supported by the rising demand for healthy, low-fat, and innovative-flavored processed ready-to-eat (RTE) and ready-to-drink (RTD) beverages due to changing consumer preferences, hectic lifestyles, and busy schedules. Moreover, the growing health consciousness has prompted manufacturers to introduce novel product variants made from fruit and vegetable additives, which is acting as another growth-inducing factor. The market is also influenced by the increasing awareness about the health attributes of consuming flavoured and frozen yoghurt, thus facilitating its demand in the country. Additionally, significant technological advancements in product pasteurization and fermentation methods for optimizing manufacturing procedures while maintaining their quality are contributing to the market growth. Furthermore, the increasing utilization of several online distribution channels, such as e-commerce platforms for purchasing yoghurt, especially during the COVID-19 pandemic, is propelling the market growth. Other factors, such as the rising disposable incomes, implementation of the self-serve model as a strategic marketing technique, frequent collaborations amongst key players, the widespread adoption of effective packaging solutions, and continuous research and development (R&D) activities, are creating a positive outlook for the market in the country. On account of the aforementioned factors, the market volume is anticipated to reach 75 Million Litres by 2027, growing at a CAGR of 16.87% during 2022-2027.
- On the basis of state, the market has been segmented into Maharashtra, Uttar Pradesh, Andhra Pradesh and Telangana, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa, and Haryana. Amongst these, Maharashtra represents the region with highest share in the country.
- The competitive landscape of the industry has also been examined, with some of the key players being GCMMF, Mother Dairy, Britannia, Danone, and Nestlé.
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