The flavoured and frozen yoghurt market in India size reached 30.1 Million Litres in 2021. Looking forward, IMARC Group expects the market to reach 75.0 Million Litres by 2027, exhibiting a growth rate (CAGR) of 16.87% during 2022-2027. The rising consumption of low-calorie and healthy desserts, the growing availability of vegan frozen yoghurt with natural flavorings, and increasing number of initiatives by the Government of India to empower the dairy industry represent some of the key factors driving the market in India.
Flavoured and frozen yoghurt is a sweet dessert prepared by fermenting milk with various bacteria, such as lactobacillus bulgaricus and streptococcus thermophilus. It is available in a wide variety of flavors, such as mango, peach, pineapple, berries, chocolate, and butterscotch. It comprises stabilizers and flavorings to enhance and retain its taste for an extensive time period. It has a thick creamy texture and is often consumed as a healthy alternative to ice cream. Flavoured and frozen yoghurt offers protein, carbohydrates, fats, calcium, vitamins A and C, zinc, copper, magnesium, potassium, and iron. It also contains probiotics necessary for maintaining proper gut health, strengthening the immune system, improving lactose metabolism, and preventing the occurrence of diarrhea. It possesses a low glycemic index, which aids in reducing blood sugar levels, losing weight, and decreasing the risk of type 2 diabetes. As it is utilized in the preparation of smoothies, shakes, and yoghurt bowls, the demand for flavoured and frozen yoghurt is rising in India.
India Flavoured and Frozen Yoghurt Market Trends:
At present, there is an increase in the demand for low-calorie, high-protein, and healthy desserts due to changing consumer preferences. This, coupled with the rising adoption of a healthy lifestyle to maintain fitness levels and reduce the occurrence of chronic diseases, is propelling the growth of the market in India. Besides this, the growing consumption of healthy protein shakes and smoothies among fitness enthusiasts to facilitate muscle repair and increase metabolism is offering a favorable market outlook. In addition, key players operating in the country are introducing flavoured and frozen yoghurts made from various plant-based milk, such as almonds, oat, rice, and soy milk, for vegans and lactose-intolerant individuals. They are also manufacturing flavoured and frozen yoghurts with natural sweeteners instead of processed sugars for diabetic and obese individuals. Apart from this, the rising availability of frozen yoghurt with various organic natural flavorings and fruit extracts is contributing to the growth of the market in India. Additionally, the increasing number of frozen yoghurt chains, along with standalone retailers offering premium quality flavoured and frozen yoghurt in the country, is supporting the growth of the market. Moreover, the rising number of bakeries and cafes serving customers a wide range of flavorful desserts is strengthening the growth of the market. Furthermore, the Government of India is launching various schemes and providing financial assistance to farmers for improving dairy processing and infrastructure development. They are also providing cutting-edge technologies to farmers for genetically enhancing the cattle population and conserving indigenous cattle breeds.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the flavoured and frozen yoghurt market in India, along with forecasts at the country and state level from 2022-2027.
- Tamil Nadu
- Andhra Pradesh and Telangana
- Uttar Pradesh
- West Bengal
- Madhya Pradesh
The report has also provided a comprehensive analysis of all the major regional markets that include Karnataka, Maharashtra, Tamil Nadu, Delhi, Gujarat, Andhra Pradesh and Telangana, Uttar Pradesh, West Bengal, Kerala, Haryana, Punjab, Rajasthan, Madhya Pradesh, Bihar, and Orissa. According to the report, Maharashtra was the largest market for flavoured and frozen yoghurt market in India. Some of the factors driving the Maharashtra flavoured and frozen yoghurt market are the growing health awareness among the masses, increasing demand for dairy products, rising availability of exotic flavoured frozen yoghurt, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the India flavoured and frozen yoghurt market. Detailed profiles of all major companies have also been provided.
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the flavoured and frozen yoghurt market in India from 2016-2027.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the flavoured and frozen yoghurt market in India.
- The study maps the leading as well as the fastest growing regional markets.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the flavoured and frozen yoghurt industry in India and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.