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Flavoured Milk Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The flavoured milk market in India reached a value of INR 33.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 127.7 Billion by 2027, exhibiting a CAGR of 26.01% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Flavoured milk represents one of the most popular dairy-based beverages in India. It is made by adding sugar, emulsifiers and flavours such as vanilla, chocolate, mango, butterscotch, etc. to skim or whole fluid milk. It is a convenient, flavoursome and healthy alternative to carbonated beverages, as a result of which, it is preferred by both school going children as well as working adults. The strong growth of the market can be attributed to the rising health consciousness among consumers which has led to a shift towards dairy based products. Some of the other growth inducing factors include increasing disposable incomes and growing population. 

The report has examined the Indian Flavoured Milk Market in 15 major states:

  • Maharashtra
  • Uttar Pradesh
  • Andhra Pradesh and Telangana
  • Tamil Nadu
  • Gujarat
  • Rajasthan
  • Karnataka
  • Madhya Pradesh
  • West Bengal
  • Bihar
  • Delhi
  • Kerala
  • Punjab
  • Orissa
  • Haryana


For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Maharashtra represents the largest market, accounting for majority of the market share. It is followed by Tamil Nadu and Uttar Pradesh. The competitive landscape of the Indian flavoured milk market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, Mother Dairy, KMF, CavinKare and TN Cooperative.

The study gives an in-depth analysis of the flavoured milk market landscape in India, covering the current, historical and future trends for flavoured milk production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian flavoured milk market along with breakup by segment, region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian flavoured milk industry in any manner.

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   India Dairy Industry
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market by Organised and Unorganised Segment
    5.4    Milk Production and Consumption Trends
        5.4.1 Current and Historical Trends
        5.4.2 Production and Consumption Forecast
    5.5    Milk Production by State
    5.6    Milk Production by Cattle
    5.7    Milk Utilization Patterns in India
    5.8    Market Forecast
6   India Flavoured Milk Industry
    6.1    Market Overview
    6.2    Market Performance
        6.2.1 Volume Trends
        6.2.2 Value Trends
    6.3    Impact of COVID-19
    6.4    Price Trends
        6.4.1 Milk Procurement Price Trends
        6.4.2 Flavoured Milk Price Trends
    6.5    Market Breakup by Region
    6.6    Market Breakup by Retail Vs Institutional
    6.7    Market Forecast
    6.8    SWOT Analysis
        6.8.1    Overview
        6.8.2    Strengths
        6.8.3    Weaknesses
        6.8.4    Opportunities
        6.8.5    Threats
    6.9    Value Chain Analysis
          6.9.1    Raw Material Procurement
          6.9.2    Manufacturing
          6.9.3    Marketing
          6.9.4    Distribution
          6.9.5    Exports
          6.9.6    End-Use
    6.10    Porter’s Five Forces Analysis
         6.10.1    Overview
         6.10.2    Bargaining Power of Buyers
         6.10.3    Bargaining Power of Suppliers
         6.10.4    Degree of Competition
         6.10.5    Threat of New Entrants
         6.10.6    Threat of Substitutes
    6.11    Key Success Factors and Risk Factors
7   Performance of Key Regions
    7.1    Karnataka
        7.1.1 Market Performance
            7.1.1.1 Volume Trends
            7.1.1.2 Value Trends
        7.1.2 Competitive Landscape
        7.1.3 Market Forecast
            7.1.3.1 Volume Trends
            7.1.3.2 Value Trends
    7.2   Maharashtra
        7.2.1 Market Performance
            7.2.1.1 Volume Trends
            7.2.1.2 Value Trends
        7.2.2 Competitive Landscape
        7.2.3 Market Forecast
            7.2.3.1 Volume Trends
            7.2.3.2 Value Trends
    7.3   Tamil Nadu
        7.3.1 Market Performance
            7.3.1.1 Volume Trends
            7.3.1.2 Value Trends
        7.3.2 Competitive Landscape
        7.3.3 Market Forecast
            7.3.3.1 Volume Trends
            7.3.3.2 Value Trends
    7.4   Delhi
        7.4.1 Market Performance
            7.4.1.1 Volume Trends
            7.4.1.2 Value Trends
        7.4.2 Competitive Landscape
        7.4.3 Market Forecast
            7.4.3.1 Volume Trends
            7.4.3.2 Value Trends
    7.5   Gujarat
        7.5.1 Market Performance
            7.5.1.1 Volume Trends
            7.5.1.2 Value Trends
        7.5.2 Competitive Landscape
        7.5.3 Market Forecast
            7.5.3.1 Volume Trends
            7.5.3.2 Value Trends
    7.6   Andhra Pradesh and Telangana
        7.6.1 Market Performance
            7.6.1.1 Volume Trends
            7.6.1.2 Value Trends
        7.6.2 Competitive Landscape
        7.6.3 Market Forecast
            7.6.3.1 Volume Trends
            7.6.3.2 Value Trends
    7.7   Uttar Pradesh
        7.7.1 Market Performance
            7.7.1.1 Volume Trends
            7.7.1.2 Value Trends
        7.7.2 Competitive Landscape
        7.7.3 Market Forecast
            7.7.3.1 Volume Trends
            7.7.3.2 Value Trends
    7.8   West Bengal
        7.8.1 Market Performance
            7.8.1.1 Volume Trends
            7.8.1.2 Value Trends
        7.8.2 Competitive Landscape
        7.8.3 Market Forecast
            7.8.3.1 Volume Trends
            7.8.3.2 Value Trends
    7.9   Kerala
        7.9.1 Market Performance
            7.9.1.1 Volume Trends
            7.9.1.2 Value Trends
        7.9.2 Competitive Landscape
        7.9.3 Market Forecast
            7.9.3.1 Volume Trends
            7.9.3.2 Value Trends
    7.10   Haryana
        7.10.1 Market Performance
            7.10.1.1 Volume Trends
            7.10.1.2 Value Trends
        7.10.2 Competitive Landscape
        7.10.3 Market Forecast
            7.10.3.1 Volume Trends
            7.10.3.2 Value Trends
    7.11   Punjab
        7.11.1 Market Performance
            7.11.1.1 Volume Trends
            7.11.1.2 Value Trends
        7.11.2 Competitive Landscape
        7.11.3 Market Forecast
            7.11.3.1 Volume Trends
            7.11.3.2 Value Trends
    7.12   Rajasthan
        7.12.1 Market Performance
            7.12.1.1 Volume Trends
           7.12.1.2 Value Trends
        7.12.2 Competitive Landscape
        7.12.3 Market Forecast
            7.12.3.1 Volume Trends
            7.12.3.2 Value Trends
    7.13   Madhya Pradesh
        7.13.1 Market Performance
            7.13.1.1 Volume Trends
            7.13.1.2 Value Trends
        7.13.2 Competitive Landscape
        7.13.3 Market Forecast
            7.13.3.1 Volume Trends
            7.13.3.2 Value Trends
    7.14   Bihar
        7.14.1 Market Performance
            7.14.1.1 Volume Trends
            7.14.1.2 Value Trends
        7.14.2 Competitive Landscape
        7.14.3 Market Forecast
            7.14.3.1 Volume Trends
            7.14.3.2 Value Trends
    7.15   Orissa
        7.15.1 Market Performance
            7.15.1.1 Volume Trends
            7.15.1.2 Value Trends
        7.15.2 Competitive Landscape
        7.15.3 Market Forecast
            7.15.3.1 Volume Trends
            7.15.3.2 Value Trends
8   Market Breakup by Retail Vs Institutional
    8.1    Retail
       8.1.1 Market Trends
       8.1.2 Market Forecast
    8.2    Institutional
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Competitive Landscape
    9.1    Competitive Structure
    9.2    Market Share of Key Players
10  Flavoured Milk Manufacturing Process
    10.1    Product Overview
    10.2    Detailed Process Flow
    10.3    Various Types of Unit Operations Involved
    10.4    Mass Balance and Raw Material Requirements
11  Project Details, Requirements and Costs Involved
    11.1    Land Requirements and Expenditures
    11.2    Construction Requirements and Expenditures
    11.3    Plant Machinery
    11.4    Machinery Pictures
    11.5    Raw Material Requirements and Expenditures
    11.6    Raw Material and Final Product Pictures
    11.7    Packaging Requirements and Expenditures
    11.8    Transportation Requirements and Expenditures
    11.9    Utility Requirements and Expenditures
    11.10    Manpower Requirements and Expenditures
    11.11    Other Capital Investments
12  Loans and Financial Assistance
13  Project Economics

    13.1    Capital Cost of the Project
    13.2    Techno-Economic Parameters
    13.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    13.4    Taxation and Depreciation
    13.5    Income Projections
    13.6    Expenditure Projections
    13.7    Financial Analysis
    13.8    Profit Analysis
14  Key Player Profiles

List of Figures

Figure 1: India: Flavoured Milk Market: Major Drivers and Challenges
Figure 2: India: Dairy Market (in Billion INR), 2016-2021
Figure 3: India: Dairy Market: Breakup by Segment (in %), 2021
Figure 4: India: Dairy Market: Total Milk Production (in Million Metric Tons), 2016-17– 2021-22
Figure 5: India: Dairy Market: Total Milk Consumption (in Million Metric Tons), 2016-17– 2021-22
Figure 6: India: Dairy Market: Total Milk Production Forecast (in Million Metric Tons), 2022-23 – 2027-28
Figure 7: India: Dairy Market: Total Milk Consumption Forecast (in Million Metric Tons), 2022-23 – 2027-28
Figure 8: India: Milk Utilisation Patterns
Figure 9: India: Dairy Market Forecast (in Billion INR), 2022-2027
Figure 10: Flavoured Milk Market: Price Structure (INR/Litre)
Figure 11: India: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 12: India: Flavoured Milk Market: Value Trends (in Billion INR), 2016-2021
Figure 13: India: Milk Market: Procurement Price Trends (in INR/Litre), 2016-2021
Figure 14: India: Flavoured Milk Market: Retail Price Trends (in INR/Litre), 2016-2021
Figure 15: India: Flavoured Milk Market: Breakup by Region (in %), 2021
Figure 16: India: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027 
Figure 17: India: Flavoured Milk Market Forecast: Value Trends (in Billion INR), 2022-2027
Figure 18: India: Flavoured Milk Industry: SWOT Analysis
Figure 19: India: Flavoured Milk Industry: Value Chain Analysis
Figure 20: India: Flavoured Milk Industry: Porter’s Five Forces Analysis
Figure 21: Karnataka: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 22: Karnataka: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 23: Karnataka: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 24: Karnataka: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 25: Karnataka: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 26: Maharashtra: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 27: Maharashtra: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 28: Maharashtra: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 29: Maharashtra: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 30: Maharashtra: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 31: Tamil Nadu: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 32: Tamil Nadu: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 33: Tamil Nadu: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 34: Tamil Nadu: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 35: Tamil Nadu: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 36: Delhi: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 37: Delhi: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 38: Delhi: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 39: Delhi: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 40: Delhi: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 41: Gujarat: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 42: Gujarat: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 43: Gujarat: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 44: Gujarat: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 45: Gujarat: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 46: Andhra Pradesh and Telangana: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 47: Andhra Pradesh and Telangana: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 48: Andhra Pradesh and Telangana: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 49: Andhra Pradesh and Telangana: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 50: Andhra Pradesh and Telangana: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 51: Uttar Pradesh: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 52: Uttar Pradesh: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 53: Uttar Pradesh: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 54: Uttar Pradesh: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 55: Uttar Pradesh: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 56: West Bengal: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 57: West Bengal: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 58: West Bengal: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 59: West Bengal: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 60: West Bengal: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 61: Kerala: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 62: Kerala: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 63: Kerala: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 64: Kerala: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 65: Kerala: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 66: Haryana: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 67: Haryana: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 68: Haryana: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 69: Haryana: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 70: Haryana: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 71: Punjab: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 72: Punjab: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 73: Punjab: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 74: Punjab: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 75: Punjab: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 76: Rajasthan: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 77: Rajasthan: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 78: Rajasthan: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 79: Rajasthan: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 80: Rajasthan: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 81: Madhya Pradesh: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 82: Madhya Pradesh: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 83: Madhya Pradesh: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 84: Madhya Pradesh: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 85: Madhya Pradesh: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 86: Bihar: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 87: Bihar: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 88: Bihar: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 89: Bihar: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 90: Bihar: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 91: Orissa: Flavoured Milk Market: Volume Trends (in Million Litres), 2016-2021
Figure 92: Orissa: Flavoured Milk Market: Value Trends (in Million INR), 2016-2021
Figure 93: Orissa: Flavoured Milk Market: Breakup of Key Players (in %), 2021
Figure 94: Orissa: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2022-2027
Figure 95: Orissa: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2022-2027
Figure 96: India: Flavoured Milk Market: Retail Sales (in Million Litres), 2016 & 2021
Figure 97: India: Flavoured Milk Market Forecast: Retail Sales (in Million Litres), 2022-2027
Figure 98: India: Flavoured Milk Market: Institutional Sales (in Million Litres), 2016 & 2021
Figure 99: India: Flavoured Milk Market Forecast: Institutional Sales (in Million Litres), 2022-2027
Figure 100: India: Flavoured Milk Market: Breakup by Key Players (in %), 2021
Figure 101: Flavoured Milk Manufacturing: Detailed Process Flow
Figure 102: Flavoured Milk Manufacturing: Conversion Rate of Feedstocks
Figure 103: Flavoured Milk Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 104: Flavoured Milk Industry: Profit Margins at Various Levels of the Supply Chain
Figure 105: Flavoured Milk Production: Manufacturing Cost Breakup (in %)

List of Tables

Table 1: India: Dairy Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Dairy Market: Milk Production Breakup by State, 2016-17– 2021-22
Table 3: India: Dairy Market: Milk Production Breakup by Cattle, 2016-17– 2021-22
Table 4: India: Flavoured Milk: Key Industry Highlights, 2021 and 2027
Table 5: India: Flavoured Milk Market Forecast: Breakup by Region, 2022-2027
Table 6: India: Flavoured Milk Market Forecast: Breakup by Retail Vs Institutional, 2022-2027
Table 7: India: Flavoured Milk Market: Competitive Structure
Table 8: India: Flavoured Milk Market: Key Players
Table 9: Flavoured Milk Manufacturing Plant: Costs Related to Land and Site Development (in INR)
Table 10: Flavoured Milk Manufacturing Plant: Costs Related to Civil Works (in INR)
Table 11: Flavoured Milk Manufacturing Plant: Costs Related to Machinery (in INR)
Table 12: Flavoured Milk Manufacturing Plant: Raw Material Requirements (in Tons/Day) and Expenditures (INR/Ton)
Table 13: Flavoured Milk Manufacturing Plant: Costs Related to Salaries and Wages (in INR)
Table 14: Flavoured Milk Manufacturing Plant: Costs Related to Other Capital Investments (in INR)
Table 15: Details of Financial Assistance Offered by Financial Institutions
Table 16: Flavoured Milk Manufacturing Plant: Capital Costs (in INR)
Table 17: Flavoured Milk Manufacturing Plant: Techno-Economic Parameters
Table 18: Flavoured Milk Manufacturing Plant: Taxation and Depreciation (in INR)
Table 19: Flavoured Milk Manufacturing Plant: Income Projections (in INR)
Table 20: Flavoured Milk Manufacturing Plant: Expenditure Projections (in INR)
Table 21: Flavoured Milk Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in INR)
Table 22: Flavoured Milk Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in INR)
Table 23: Flavoured Milk Manufacturing Plant: Profit and Loss Account (in INR)

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Key Questions Answered in This Report

The flavoured milk market in India was valued at INR 33.2 Billion in 2021.

We expect the flavoured milk market in India to exhibit a CAGR of 26.01% during 2022-2027.

The growing popularity of low-fat flavored milk over carbonated beverages, particularly among the
health conscious consumers, is primarily catalyzing the flavoured milk market in India.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
flavoured milk.

Based on the distributional channel, the flavoured milk market in India can be segmented into retail and
institutional. Currently, retail channel holds the majority of the total market share.

On a regional level, the market has been classified into Maharashtra, Uttar Pradesh, Andhra Pradesh and
Telangana, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi,
Kerala, Punjab, Orissa, and Haryana, where Maharashtra currently dominates the market.

Some of the major players in the flavoured milk market in India include GCMMF, Mother Dairy, KMF,
CavinKare, and TN Cooperative.

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