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The flavoured milk market in India reached a value of INR 33.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 127.7 Billion by 2027, exhibiting a CAGR of 26.01% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Flavoured milk represents one of the most popular dairy-based beverages in India. It is made by adding sugar, emulsifiers and flavours such as vanilla, chocolate, mango, butterscotch, etc. to skim or whole fluid milk. It is a convenient, flavoursome and healthy alternative to carbonated beverages, as a result of which, it is preferred by both school going children as well as working adults. The strong growth of the market can be attributed to the rising health consciousness among consumers which has led to a shift towards dairy based products. Some of the other growth inducing factors include increasing disposable incomes and growing population.
The report has examined the Indian Flavoured Milk Market in 15 major states:
For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Maharashtra represents the largest market, accounting for majority of the market share. It is followed by Tamil Nadu and Uttar Pradesh. The competitive landscape of the Indian flavoured milk market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, Mother Dairy, KMF, CavinKare and TN Cooperative.
The study gives an in-depth analysis of the flavoured milk market landscape in India, covering the current, historical and future trends for flavoured milk production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian flavoured milk market along with breakup by segment, region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian flavoured milk industry in any manner.
The flavoured milk market in India was valued at INR 33.2 Billion in 2021.
We expect the flavoured milk market in India to exhibit a CAGR of 26.01% during 2022-2027.
The growing popularity of low-fat flavored milk over carbonated beverages, particularly among the
health conscious consumers, is primarily catalyzing the flavoured milk market in India.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
Based on the distributional channel, the flavoured milk market in India can be segmented into retail and
institutional. Currently, retail channel holds the majority of the total market share.
On a regional level, the market has been classified into Maharashtra, Uttar Pradesh, Andhra Pradesh and
Telangana, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi,
Kerala, Punjab, Orissa, and Haryana, where Maharashtra currently dominates the market.
Some of the major players in the flavoured milk market in India include GCMMF, Mother Dairy, KMF,
CavinKare, and TN Cooperative.
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