Flavoured milk represents one of the most popular dairy-based beverages in India. It is made by adding sugar, emulsifiers and flavours such as vanilla, chocolate, mango, butterscotch, etc. to skim or whole fluid milk. It is a convenient, flavoursome and healthy alternative to carbonated beverages, as a result of which, it is preferred by both school going children as well as working adults. A recently released report by IMARC Group, titled “Flavoured Milk Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, critically examines the Indian flavoured milk market. The report finds that the market reached a value of around INR XX Billion in 2018, exhibiting a CAGR of 23.7% during 2011-2018. The strong growth of the market can be attributed to the rising health consciousness among consumers which has led to a shift towards dairy based products. Some of the other growth inducing factors include increasing disposable incomes and growing population. According to the report, the market is further expected to reach a value of INR 109.7 Billion by 2024, growing at a CAGR of XX% during 2019-2024.
The report has examined the Indian Flavoured Milk Market in 15 major states:
For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Maharashtra represents the largest market, accounting for nearly XX% of the total share. It is followed by Tamil Nadu and Uttar Pradesh. The competitive landscape of the Indian flavoured milk market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, Mother Dairy, KMF, CavinKare and TN Cooperative.
The study gives an in-depth analysis of the flavoured milk market landscape in India, covering the current, historical and future trends for flavoured milk production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian flavoured milk market along with breakup by segment, region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian flavoured milk market in any manner.
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