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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Indian Floriculture Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The Indian Floriculture market was worth INR 188.7 Billion in 2019. Floriculture also known as flower farming refers to the cultivation of flowering and ornamental plants. Although flowers have been an integral part of the Indian society and were cultivated for various purposes ranging from aesthetic to social and religious purposes, the commercial floriculture industry has been of recent origin. A strong increase in the demand for cut and loose flowers has made floriculture as one of the important commercial trades in Indian agriculture. Looking forward, IMARC Group expects the Indian Floriculture market to exhibit strong growth during 2020-2025.

While exports remain a key motivator for cultivators, the domestic demand for flowers is also increasing exponentially, especially in the metros and larger cities. Modernization and growing western cultural influences have driven consumers to buy flowers on a number of occasions like valentine’s day, marriages, anniversaries, birthdays, friendship day, Mother’s Day, Father’s Day etc. Large scale consumption of flowers is also carried out throughout the country during religious festivals.

The metros and the larger Indian cities currently represent major consumers of flowers in the country. As a result of increasing urbanization and influence of western cultures, “saying it with flowers” is becoming quite popular on a number of occasions such as Valentine’s Day, birthdays, festivals, anniversaries, marriages, farewell parties, religious ceremonies, etc. We expect the consumption of flowers to increase further as trends of urbanization and influence of western culture is expected to increase further in the coming years.

Apart from aesthetic and decorative purposes, a significant amount of flower consumption also takes place in industrial applications. This includes flavors, fragrances, natural color, medicines, etc. We expect the consumption of these products to increase continuously during the forecast period creating a positive impact on the floriculture industry.

Market Summary:

  • Based on the flower type, the market has been segmented as cut and loose flowers.
  • On the basis of sector, the market has been segmented as retail sector and institutional sector.
  • On the basis of distribution channel, the market has been segmented as unorganised retail, supermarkets and hypermarkets, florists, online and others. Unorganised retail currently accounts for the highest share of the market.
  • On the basis of application, aesthetic and decorative applications currently account for the highest share. Other applications include flavours and fragrances, natural colours, medicines and others.
  • The regional segmentation of the market has been provided both in terms of production and consumption. Tamil Nadu is currently the largest producer of flowers in India.
  • The competitive landscape of the market has also been examined in the report and the profiles of key players have also been provided.


This report provides a deep insight into the India floriculture market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian floriculture market in any manner.

Key Questions Answered in This Report:

  • How has the Indian floriculture market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Indian floriculture market?
  • What are the key flower types in the Indian floriculture market?
  • What is the market breakup by retail and institutional sector in the Indian floriculture market?
  • What are major distribution channels in the Indian floriculture market?
  • What are the major application segments in the Indian floriculture industry?
  • Which are the major states in the Indian floriculture industry?
  • What is the share of various states in the Indian floriculture market?
  • What are the various stages in the value chain of the Indian floriculture market?
  • What are the key driving factors and challenges in the Indian floriculture market?
  • What is the structure of the India floriculture market and who are the key players?
  • What is the degree of competition in the Indian floriculture market?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   India Floriculture Market    
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Flower Type
    5.5    Market Breakup by Retail Vs Institutional
    5.6    Market Breakup by Distribution Channel
    5.7    Market Breakup by Application
    5.8    Market Breakup by State
    5.9    Market Forecast
    5.10    SWOT Analysis
        5.10.1    Overview
        5.10.2    Strengths
        5.10.3    Weaknesses
        5.10.4    Opportunities
        5.10.5    Threats
    5.11    Value Chain Analysis
        5.11.1    Overview
        5.11.2    Nursery and Input Supplies
        5.11.3    Flower Grower
        5.11.4    Auction and Wholesaler
        5.11.5    Exporter
        5.11.6    Retailer
        5.11.7    End Consumer
    5.12    Porters Five Forces Analysis
        5.12.1    Overview
        5.12.2    Bargaining Power of Buyers
        5.12.3    Bargaining Power of Suppliers
        5.12.4    Degree of Competition
        5.12.5    Threat of New Entrants
        5.12.6    Threat of Substitutes
    5.13    Price Analysis
        5.13.1    Key Price Indicators
        5.13.2    Price Structure
        5.13.3    Margin Analysis
6   Market Breakup by Flower Type
    6.1     Cut Flowers
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Loose Flowers
        6.2.1    Market Trends
        6.2.2    Market Forecast
7   Market Breakup by Retail Vs Institutional
    7.1    Retail
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Institutional
        7.2.1    Market Trends
        7.2.2    Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Unorganised Retail
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Florists
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Supermarkets and Hypermarkets
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Online
        8.4.1    Market Trends
        8.4.2    Market Forecast
    8.5    Others
        8.5.1    Market Trends
        8.5.2    Market Forecast
9   Market Breakup by Application
    9.1    Aesthetic and Decorative Purposes
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Flavours and Fragrances
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Natural Colours
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Medicines
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Others
        9.5.1    Market Trends
        9.5.2    Market Forecast
10  Market Breakup by State
    10.1    Production Breakup by State
    10.2    Consumption Breakup by State
11  Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players


List of Figures

Figure 1: India: Floriculture Market: Major Drivers and Challenges
Figure 2: India: Floriculture Market: Production Volume (in Million Tons), 2014-2019
Figure 3: India: Floriculture Market: Consumption Value (in Billion INR), 2014-2019
Figure 4: India: Floriculture Market: Breakup by Flower Type (in %), 2019
Figure 5: India: Floriculture Market: Breakup by Retail Vs Institutional (in %), 2019
Figure 6: India: Floriculture Market: Breakup by Application (in %), 2019
Figure 7: India: Floriculture Market: Breakup by State (in %), 2019
Figure 8: India: Floriculture Market Forecast: Production Volume (in Million Tons), 2020-2025
Figure 9: India: Floriculture Market Forecast: Consumption Value (in Billion INR), 2020-2025
Figure 10: India: Floriculture Industry: SWOT Analysis
Figure 11: India: Floriculture Industry: Value Chain Analysis
Figure 12: India: Floriculture Industry: Porter’s Five Forces Analysis
Figure 13: India: Floriculture Market: Price Structure (INR/Set)
Figure 14: India: Cut Flowers Market: Value Trends (in Million INR), 2014 & 2019
Figure 15: India: Cut Flowers Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 16: India: Loose Flowers Market: Value Trends (in Million INR), 2014 & 2019
Figure 17: India: Loose Flowers Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 18: India: Retail Flowers Market: Value Trends (in Million INR), 2014 & 2019
Figure 19: India: Retail Flowers Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 20: India: Institutional Flowers Market: Value Trends (in Million INR), 2014 & 2019
Figure 21: India: Institutional Flowers Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 22: India: Floriculture Market: Sales through Unorganised Retail (in Million INR), 2014 & 2019
Figure 23: India: Floriculture Market Forecast: Sales through Unorganised Retail (in Million INR), 2020-2025
Figure 24: India: Floriculture Market: Sales through Florists (in Million INR), 2014 & 2019
Figure 25: India: Floriculture Market Forecast: Sales through Florists (in Million INR), 2020-2025
Figure 26: India: Floriculture Market: Sales through Supermarkets and Hypermarkets (in Million INR), 2014 & 2019
Figure 27: India: Floriculture Market Forecast: Sales through Supermarkets and Hypermarkets (in Million INR), 2020-2025
Figure 28: India: Floriculture Market: Online Sales (in Million INR), 2014 & 2019
Figure 29: India: Floriculture Market Forecast: Online Sales (in Million INR), 2020-2025
Figure 30: India: Floriculture Market: Sales through Other Distribution Channels (in Million INR), 2014 & 2019
Figure 31: India: Floriculture Market Forecast: Sales through Other Distribution Channels (in Million INR), 2020-2025
Figure 32: India: Floriculture Market (Aesthetic and Decorative Applications): Value Trends (in Million INR), 2014 & 2019
Figure 33: India: Floriculture Market Forecast (Aesthetic and Decorative Applications): Value Trends (in Million INR), 2020-2025
Figure 34: India: Floriculture Market (Flavours and Fragnances): Value Trends (in Million INR), 2014 & 2019
Figure 35: India: Floriculture Market Forecast (Flavours and Fragnances): Value Trends (in Million INR), 2020-2025
Figure 36: India: Floriculture Market (Natural Colours): Value Trends (in Million INR), 2014 & 2019
Figure 37: India: Floriculture Market Forecast (Natural Colours): Value Trends (in Million INR), 2020-2025
Figure 38: India: Floriculture Market (Medicines): Value Trends (in Million INR), 2014 & 2019
Figure 39: India: Floriculture Market Forecast (Medicines): Value Trends (in Million INR), 2020-2025
Figure 40: India: Floriculture Market (Other Applications): Value Trends (in Million INR), 2014 & 2019
Figure 41: India: Floriculture Market Forecast (Other Applications): Value Trends (in Million INR), 2020-2025
Figure 42: India: Floriculture Market: Production Breakup by State (in %), 2019
Figure 43: India: Floriculture Market: Consumption Breakup by State (in %), 2019


List of Tables

Table 1: India: Floriculture Market: Key Industry Highlights, 2019 and 2025
Table 2: India: Floriculture Market Forecast: Breakup by Flower Type (in Million INR), 2020-2025
Table 3: India: Floriculture Market Forecast: Breakup by Retail Vs Institutional (in Million INR), 2020-2025
Table 4: India: Floriculture Market Forecast: Breakup by Distribution Channel (in Million INR), 2020-2025
Table 5: India: Floriculture Market Forecast: Breakup by Application (in Million INR), 2020-2025
Table 5: India: Floriculture Market Forecast: Breakup by State (in Million INR), 2020-2025
Table 6: India: Floriculture Market Structure
Table 7: India: Floriculture Market: Key Players
 

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