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The Indian floriculture market is expected to reach a value of INR 661 Billion by 2026, exhibiting a CAGR of 19.2% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.
Floriculture also known as flower farming refers to the cultivation of flowering and ornamental plants. Although flowers have been an integral part of the Indian society and were cultivated for various purposes ranging from aesthetic to social and religious purposes, the commercial floriculture industry has been of recent origin. A strong increase in the demand for cut and loose flowers has made floriculture as one of the important commercial trades in Indian agriculture.
While exports remain a key motivator for cultivators, the domestic demand for flowers is also increasing exponentially, especially in the metros and larger cities. Modernization and growing western cultural influences have driven consumers to buy flowers on a number of occasions like valentine’s day, marriages, anniversaries, birthdays, friendship day, Mother’s Day, Father’s Day etc. Large scale consumption of flowers is also carried out throughout the country during religious festivals.
The metros and the larger Indian cities currently represent major consumers of flowers in the country. As a result of increasing urbanization and influence of western cultures, “saying it with flowers” is becoming quite popular on a number of occasions such as Valentine’s Day, birthdays, festivals, anniversaries, marriages, farewell parties, religious ceremonies, etc. We expect the consumption of flowers to increase further as trends of urbanization and influence of western culture is expected to increase further in the coming years.
Apart from aesthetic and decorative purposes, a significant amount of flower consumption also takes place in industrial applications. This includes flavors, fragrances, natural color, medicines, etc. We expect the consumption of these products to increase continuously during the forecast period creating a positive impact on the floriculture industry.
MARC Group provides an analysis of the key trends in each sub-segment of the Indian floriculture market, along with forecasts for the period 2021-2026. Our report has categorized the market based on flower type, retail Vs institutional, distribution channel, application and state.
Breakup by Flower Type:
Based on the flower type, the market has been segmented as cut and loose flowers.
Breakup by Retail Vs Institutional:
On the basis of sector, the market has been segmented as retail sector and institutional sector.
Breakup by Distribution Channel:
On the basis of distribution channel, the market has been segmented as unorganised retail, supermarkets and hypermarkets, florists, online and others. Unorganised retail currently accounts for the highest share of the market.
Breakup by Application:
On the basis of application, aesthetic and decorative applications currently account for the highest share. Other applications include flavours and fragrances, natural colours, medicines and others.
Breakup by State:
The regional segmentation of the market has been provided both in terms of production and consumption. Tamil Nadu is currently the largest producer of flowers in India.
The competitive landscape of the market has also been examined in the report and the profiles of key players have also been provided.
This report provides a deep insight into the India floriculture market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian floriculture market in any manner.
|Base Year of the Analysis||2020|
|Units||Million Tons, INR Billion|
|Segment Coverage||Flower Type, Retail Vs Institutional, Distribution Channel, Application, State|
|Customization Scope||10% Free Customization|
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|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
Key Questions Answered in This Report:
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