Indian Floriculture Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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The Indian Floriculture market was worth INR 130 Billion in 2017. The market is further projected to reach INR 394 Billion by 2023, at a CAGR of 20% during 2018-2023. Floriculture also known as flower farming refers to the cultivation of flowering and ornamental plants. Although flowers have been an integral part of the Indian society and were cultivated for various purposes ranging from aesthetic to social and religious purposes, the commercial floriculture industry has been of recent origin. A strong increase in the demand for cut and loose flowers has made floriculture as one of the important commercial trades in Indian agriculture.

While exports remain a key motivator for cultivators, the domestic demand for flowers is also increasing exponentially, especially in the metros and larger cities. Modernization and growing western cultural influences have driven consumers to buy flowers on a number of occasions like valentine’s day, marriages, anniversaries, birthdays, friendship day, Mother’s Day, Father’s Day etc. Large scale consumption of flowers is also carried out throughout the country during religious festivals.

The metros and the larger Indian cities currently represent major consumers of flowers in the country. As a result of increasing urbanization and influence of western cultures, “saying it with flowers” is becoming quite popular on a number of occasions such as Valentine’s Day, birthdays, festivals, anniversaries, marriages, farewell parties, religious ceremonies, etc. We expect the consumption of flowers to increase further as trends of urbanization and influence of western culture is expected to increase further in the coming years.

Apart from aesthetic and decorative purposes, a significant amount of flower consumption also takes place in industrial applications. This includes flavors, fragrances, natural color, medicines, etc. We expect the consumption of these products to increase continuously during the forecast period creating a positive impact on the floriculture industry.

Market Summary:

  • Based on the flower type, the market has been segmented as cut and loose flowers.
  • On the basis of end-user, the market has been segmented as retail and institutional users.
  • On the basis of distribution channel, the market has been segmented as unorganised retail, supermarkets and hypermarkets, florists, online and others. Unorganised retail currently accounts for the highest share of the market.
  • On the basis of application, aesthetic and decorative applications currently account for the highest share. Other applications include flavours and fragrances, natural colours, medicines and others.
  • The regional segmentation of the market has been provided both in terms of production and consumption. Tamil Nadu is currently the largest producer of flowers in India.
  • The competitive landscape of the market has also been examined in the report and the profiles of key players have also been provided.


This report provides a deep insight into the India floriculture market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian floriculture market in any manner.

Key Questions Answered in This Report:

  • How has the India floriculture market performed so far and how will it perform in the coming years?
  • What are the key flower types in the India floriculture market?
  • Who are the key end-users in the India floriculture market?
  • What are major distribution channels in the India floriculture market?
  • What are the major application segments in the India floriculture industry?
  • What is the share of various states in the India floriculture market?
  • What are the various stages in the value chain of the Indian floriculture market?
  • What are the key driving factors and challenges in the Indian floriculture market?
  • What is the structure of the India floriculture market and who are the key players?
  • What is the degree of competition in the Indian floriculture market?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Floriculture Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Flower Type
    5.4    Market Breakup by End-User
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by Application
    5.7    Market Breakup by State
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Nursery and Input Supplies
        5.10.3    Flower Grower
        5.10.4    Auction and Wholesaler
        5.10.5    Exporter
        5.10.6    Retailer
        5.10.7    End Consumer
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12    Price Analysis
        5.12.1    Price Indicators
        5.12.2    Margin Analysis
        5.12.3    Price  Analysis
6    Market Breakup by Flower Type
    6.1    Cut Flowers
    6.2    Loose Flowers
7    Market Breakup by End-User 
    7.1    Retail
    7.2    Institutional
8    Market Breakup by Distribution Channel
    8.1    Unorganised Retail
    8.2    Florists
    8.3    Supermarkets and Hypermarkets
    8.4    Online
    8.5    Others
8    Market Breakup by Application
    8.1    Aesthetic and Decorative Purposes
    8.2    Flavours and Fragnances 
    8.3    Nathural Colours 
    8.4    Medicines
    8.5    Others
9    Market Breakup by State
    9.4    Production Breakup by State
    9.5    Consumption Breakup by State
10    Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players

 
List of Figures

Figure 1: India: Floriculture Market: Major Drivers and Challenges
Figure 2: India: Floriculture Market: Value Trends (in Billion INR), 2010-2017
Figure 3: India: Floriculture Market: Breakup by Flower Type (in %), 2017
Figure 4: India: Floriculture Market: Breakup by End-User  (in %), 2017
Figure 5: India: Floriculture Market: Breakup by Application (in %), 2017
Figure 6: India: Floriculture Market: Breakup by State (in %), 2017
Figure 7: India: Floriculture Market Forecast: Value Trends (in Billion INR), 2018-2023
Figure 8: India: Floriculture Industry: SWOT Analysis
Figure 9: India: Floriculture Industry: Value Chain Analysis
Figure 10: India: Floriculture Industry: Porter’s Five Forces Analysis
Figure 11: India: Cut Flowers Market: Value Trends (in Million INR), 2010, 2017 & 2023
Figure 12: India: Loose Flowers Market: Value Trends (in Million INR), 2010, 2017 & 2023
Figure 13: India: Retail Flowers Market: Value Trends (in Million INR), 2010, 2017 & 2023
Figure 14: India: Institutional Flowers Market: Value Trends (in Million INR), 2010, 2017 & 2023
Figure 15: India: Floriculture Market: Sales through Unorganised Retail (in Million INR), 2010, 2017 & 2023
Figure 16: India: Floriculture Market: Sales through Florists (in Million INR), 2010, 2017 & 2023
Figure 17: India: Floriculture Market: Sales through Supermarkets and Hypermarkets (in Million INR), 2010, 2017 & 2023
Figure 18: India: Floriculture Market: Online Sales (in Million INR), 2010, 2017 & 2023
Figure 19: India: Floriculture Market: Sales through Other Distribution Channels (in Million INR), 2010, 2017 & 2023
Figure 20: India: Floriculture Market (Aesthetic and Decorative Applications): Value Trends (in Million INR), 2010, 2017 & 2023
Figure 21: India: Floriculture Market (Flavours and Frangnances): Value Trends (in Million INR), 2010, 2017 & 2023
Figure 22: India: Floriculture Market (Natural Colours): Value Trends (in Million INR), 2010, 2017 & 2023
Figure 23: India: Floriculture Market (Medicines): Value Trends (in Million INR), 2010, 2017 & 2023
Figure 24: India: Floriculture Market (Other Applications): Value Trends (in Million INR), 2010, 2017 & 2023
Figure 25: India: Floriculture Market: Production Breakup by State (in %), 2017
Figure 26: India: Floriculture Market: Consumption Breakup by State (in %),2017


List of Tables

Table 1: India: Floriculture Market: Key Industry Highlights, 2017 and 2023
Table 2:India: Floriculture Market Forecast: Breakup by Flower Type (in Million INR), 2018-2023
Table 3: India: Floriculture Market Forecast: Breakup by End-User (in Million INR), 2018-2023
Table 4: India: Floriculture Market Forecast: Breakup by Distribution Channel (in Million INR), 2018-2023
Table 5: India: Floriculture Market Forecast: Breakup by Application (in Million INR), 2018-2023
Table 5: India: Floriculture Market Forecast: Breakup by State (in Million INR), 2018-2023
Table 6: India: Floriculture Market Structure
Table 7: India: Floriculture Market: Key Players


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